• Title/Summary/Keyword: Store Attribute

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A Study on Application of Machine Learning Algorithms to Visitor Marketing in Sports Stadium (기계학습 알고리즘을 사용한 스포츠 경기장 방문객 마케팅 적용 방안)

  • Park, So-Hyun;Ihm, Sun-Young;Park, Young-Ho
    • Journal of Digital Contents Society
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    • v.19 no.1
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    • pp.27-33
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    • 2018
  • In this study, we analyze the big data of visitors who are looking for a sports stadium in marketing field and conduct research to provide customized marketing service to consumers. For this purpose, we intend to derive a similar visitor group by using the K-means clustering method. Also, we will use the K-nearest neighbors method to predict the store of interest for new visitors. As a result of the experiment, it was possible to provide a marketing service suitable for each group attribute by deriving a group of similar visitors through the above two algorithms, and it was possible to recommend products and events for new visitors.

Comparison of Online Shopping Mall BEST 100 using Exploratory Data Analysis (탐색적 자료 분석(EDA) 기법을 활용한 국내 11개 대표 온라인 쇼핑몰 BEST 100 비교)

  • Kang, Jicheon;Kang, Juyoung
    • The Journal of Bigdata
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    • v.3 no.1
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    • pp.1-12
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    • 2018
  • Since the beginning of the first online shopping mall, BEST 100 is being provided as the core of all shopping mall websites. BEST 100 is greatly important because consumers can identify popular products at a glance. However, there are only studies using sales outcome indicators, and prior studies using BEST 100 are insignificant. Therefore, this study selected 11 online shopping malls and compared their main characteristics. As a research method, exploratory data analysis technique (EDA) was used by crawling the BEST 100 components of each shopping mall website, such as product name, price, and free shipping check. As a result, the total average price of 11 shopping malls was 72,891.41 won. Sales texts were classified into 8 categories by text mining. The most common category was the fashion part, but it is significant that the setting of the category analyzed the marketing text, not the product attribute. This study has implications for understanding the current online market flow and suggesting future directions by using EDA.

Security Elevation of XML Document Using DTD Digital Signature (DTD 전자서명을 이용한 XML문서의 보안성 향상)

  • Park, Dou-Joon;Min, Hye-Lan;Lee, Joon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • v.9 no.1
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    • pp.1080-1083
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    • 2005
  • Can speak that DTD is meta data that define meaning of expressed data on XML document. Therefore, in case DTD information is damaged this information to base security of XML document dangerous. Not that attach digital signature on XML document at send-receive process of XML document in this research, proposed method to attach digital signature to DTD. As reading DTD file to end first, do parsing, and store abstracted element or attribute entitys in hash table. Read hash table and achieve message digest if parsing is ended. Compose and create digital signature with individual key after achievement. When sign digital, problem that create entirely other digest cost because do not examine about order that change at message digest process is happened. This solved by method to create DTD's digital signature using DOM that can embody tree structure for standard structure and document.

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Effects of Self-Service Technology Quality on SST Satisfaction and SST Continuance Usage Intention

  • AN, Dae-Sun
    • The Korean Journal of Franchise Management
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    • v.12 no.1
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    • pp.7-19
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    • 2021
  • Purpose: According to the growth of technology in the service industry, the interaction service between customer and employee has recently been transformed into between customer and technology by Self Service Technology (SST) requiring direct interaction with customers. In this context, self service technology such as unmanned ordering system installed at the store is actively introduced at the work place to reduce labor costs by food and retail company and the research for self-service technology which is rapidly replacing existing face-to-face service is needed. As the growth speed of SST is rapid, many researchers have studied the characteristics of SST, in every sector of business worldwide. Among the characteristics, attributes, Self Service Technology Quality (SSTQUAL) to evaluate SST is important because it may cause the customer's behavior. Thus, this research focuses on the effects of SSTQUAL on SST Satisfaction and SST continuance usage intention. This research suggests the guidelines for how Restaurant Company should prepare SST and build their customer satisfaction and continuance usage that increase the sales. Research design, data and methodology: This study tests the structural relationship between SSTQUAL of unmanned ordering system, SST satisfaction and SST continuance usage. SSTQUAL divided into four sub-dimensions and two categories, cognitive service attributes (Convenience, Functionality) and affective service attributes (Enjoyment, Assurance). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 524 customers experiencing SST and were analyzed through SPSS 25.0 and SmartPLS 3.0 statistical package program. Results: The findings of this research are as follows. First, all SSTQUAL have significant positive impacts on SST satisfaction. Second, SST satisfaction has significant positive impact on SST continuance intention. Third, cognitive service attributes and affective service attributes had wealth of explanation of service attribute more than a single dimension. Conclusions: The implications of this study are as follows. Overall, Restaurant Company should manage SSTQUAL consisting of not only cognitive service attributes (Convenience, Functionality) but also affective service attributes (Enjoyment, Assurance) to satisfy customers basically regardless of the type of restaurant.

Verification Control Algorithm of Data Integrity Verification in Remote Data sharing

  • Xu, Guangwei;Li, Shan;Lai, Miaolin;Gan, Yanglan;Feng, Xiangyang;Huang, Qiubo;Li, Li;Li, Wei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.2
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    • pp.565-586
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    • 2022
  • Cloud storage's elastic expansibility not only provides flexible services for data owners to store their data remotely, but also reduces storage operation and management costs of their data sharing. The data outsourced remotely in the storage space of cloud service provider also brings data security concerns about data integrity. Data integrity verification has become an important technology for detecting the integrity of remote shared data. However, users without data access rights to verify the data integrity will cause unnecessary overhead to data owner and cloud service provider. Especially malicious users who constantly launch data integrity verification will greatly waste service resources. Since data owner is a consumer purchasing cloud services, he needs to bear both the cost of data storage and that of data verification. This paper proposes a verification control algorithm in data integrity verification for remotely outsourced data. It designs an attribute-based encryption verification control algorithm for multiple verifiers. Moreover, data owner and cloud service provider construct a common access structure together and generate a verification sentinel to verify the authority of verifiers according to the access structure. Finally, since cloud service provider cannot know the access structure and the sentry generation operation, it can only authenticate verifiers with satisfying access policy to verify the data integrity for the corresponding outsourced data. Theoretical analysis and experimental results show that the proposed algorithm achieves fine-grained access control to multiple verifiers for the data integrity verification.

Estimation of Flows and Pollutant Loads from GIS Analysis using Cell-based Geospatial and Georgraphic Information Data (격자기반의 지형 및 지리정보자료와 GIS분석기법을 이용한 유역의 유출량 및 오염부하량 추정)

  • Cho, Jae-Myoung;Lee, Mi-Ran;Yun, Hong-Sik
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.29 no.4
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    • pp.381-392
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    • 2011
  • Pollutant loads calculated with unit factor method can not identity seasonal variations of pollutant inputs. Estimation of pollutant loads considering rainfall runoff can overcome these limits. SCS curve number method was applied to estimate runoff of each event of Koeup watershed of Koheung estuary lake. SCS curve numbers were calculated based upon land use, soil types of the catchment using GIS. Point and nonpoint source pollutant loads were summed up for total loads estimation. Those from nonpoint source were estimated by multiplying the calculated runoff and expected mean concentrations (EMC) presented by the Minister of Environment of Korea. DEM can present three dimensional views of a terrain, identity stream networks and flow accumulation. Furthermore, it can examine accumulated pollutant loads of specific point of a catchment. Therefore, cell based pollutant load estimation was attempted using DEM. ArcView was utilized to collect, store and manipulate spatial and attribute data of pollutant sources and features of the catchment. Cell-based DEM which was established by the GRID module of ARC/INFO was employed to estimate flows and pollutant loads.

Development of an Verification System for Enhancing BIM Design Base on Usability (활용성을 고려한 BIM 설계 오류 검증시스템 개발)

  • Yang, Dong-Suk
    • Land and Housing Review
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    • v.8 no.1
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    • pp.23-29
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    • 2017
  • The BIM design is expected to expand to the domestic and overseas construction industries, depending on the effect of construction productivity and quality improvement. However, with the obligation of Public Procurement Service to design the BIM design, it includes a design error and the problem of utilization of 3D design by choosing a simple 2D to 3D remodelling method that can not be modelled in 3D modeling or use of the construction and maintenance phases. The results reviewed by BIM design results were largely underutilized and were not even performed with the verification of the error. In order to resolve this, one must develop the check system that secures the quality of BIM design and ensure that the reliability of BIM results are available. In this study, it is designed to develop a program that can automatically verify the design of the BIM design results such as violation of the rules of the BIM design, design flaws, and improve the usability of the BIM design. In particular, this programs were developed not only to identify programmes that were not commercially available, but also to validate drawings in low-light computer environments. The developed program(LH-BIM) store the information of attribute extracted from the Revit file(ArchiCAD, IFC file included) in the integrated DB. This provides the ability to freely lookup the features and properties of drawings delivered exclusively by the LH-BIM Program without using the Revit tools. By doing so, it was possible to resolve the difficulties of using traditional commercial programs and to ensure that they operate only with traditional PC performance. Further, the results of the various BIM software can be readily validated, which can be solved the conversion process error of IFC in the case of SMC. Additionally, the developed program has the ability to automatically check the error and design criteria of the drawings, as well as the ability to calculate the area estimation. These functions allow businesses to apply simple and easy tasks to operate tasks of BIM modelling. The developed system(LH-BIM) carried out a verification test by reviewing the review of the BIM Design model of the Korea Land & Housing Corporation. It is hoped that the verification system will not only be able to achieve the Quality of BIM design, but also contribute to the expansion of BIM and future construction BIM.

An Efficient Query Transformation for Multidimensional Data Views on Relational Databases (관계형 데이타베이스에서 다차원 데이타의 뷰를 위한 효율적인 질의 변환)

  • Shin, Sung-Hyun;Kim, Jin-Ho;Moon, Yang-Sae
    • Journal of KIISE:Databases
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    • v.34 no.1
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    • pp.18-34
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    • 2007
  • In order to provide various business analysis methods, OLAP(On-Line Analytical Processing) systems represent their data with multidimensional structures. These multidimensional data are often delivered to users in the horizontal format of tables whose columns are corresponding to values of dimension attributes. Since the horizontal tables nay have a large number of columns, they cannot be stored directly in relational database systems. Furthermore, the tables are likely to have many null values (i.e., sparse tables). In order to manage the horizontal tables efficiently, we can store them as the vertical format of tables which has dimension attribute names as their columns thus transforms the columns of horizontal tables into rows. In this way, every queries for horizontal tables have to be transformed into those for vertical tables. This paper proposed a technique for transforming horizontal table queries into vertical table ones by utilizing not only traditional relational algebraic operators but also the PIVOT operator which recent DBMS versions are providing. For achieving this goal, we designed a relational algebraic expression equivalent to the PIVOT operator and we formally proved their equivalence. Then, we developed a transformation technique for horizontal table queries using the PIVOT operator. We also performed experiments to analyze the performance of the proposed method. From the experimental results, we revealed that the proposed method has better performance than existing methods.

An Emotion Scanning System on Text Documents (텍스트 문서 기반의 감성 인식 시스템)

  • Kim, Myung-Kyu;Kim, Jung-Ho;Cha, Myung-Hoon;Chae, Soo-Hoan
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.433-442
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    • 2009
  • People are tending to buy products through the Internet rather than purchasing them from the store. Some of the consumers give their feedback on line such as reviews, replies, comments, and blogs after they purchased the products. People are also likely to get some information through the Internet. Therefore, companies and public institutes have been facing this situation where they need to collect and analyze reviews or public opinions for them because many consumers are interested in other's opinions when they are about to make a purchase. However, most of the people's reviews on web site are too numerous, short and redundant. Under these circumstances, the emotion scanning system of text documents on the web is rising to the surface. Extracting writer's opinions or subjective ideas from text exists labeled words like GI(General Inquirer) and LKB(Lexical Knowledge base of near synonym difference) in English, however Korean language is not provided yet. In this paper, we labeled positive, negative, and neutral attribute at 4 POS(part of speech) which are noun, adjective, verb, and adverb in Korean dictionary. We extract construction patterns of emotional words and relationships among words in sentences from a large training set, and learned them. Based on this knowledge, comments and reviews regarding products are classified into two classes polarities with positive and negative using SO-PMI, which found the optimal condition from a combination of 4 POS. Lastly, in the design of the system, a flexible user interface is designed to add or edit the emotional words, the construction patterns related to emotions, and relationships among the words.

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Effects of Information Retrieval and Coffee Shop's Attributes on the Means of Repositioning (정보검색과 커피전문점 선택속성이 재방문 의도에 미치는 영향)

  • Baek, Young Ju;Lee, Min Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.549-557
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    • 2020
  • Recently, the number of coffee shops has continued to increase, and information searches have been increasing for consumers who want to visit coffee shops. We wanted to find out the impact on the intention of revisiting a coffee shop by adding information search factors to the existing coffee shop's selection properties and search for the actual selection properties, and summarize the results as follows. The analysis of this study was conducted in two ways, before and after visiting a coffee shop through information search. First, the four factors and optional attributes that are important in information retrieval were the reliability of information (the number of reviews and views by coffee shops, recent postings), physical environment (the proximity of stores, the atmosphere, size, presence of side menus), visuality of information (physical environment, background, design, easy composition), merchantability (the taste of coffee, convenience of parking). In addition, the selection properties for satisfaction after visiting coffee shops through information search were derived from five general characteristics of coffee shops, menu, information consistency, taste of coffee, and convenience of parking, and among them, the consistency of information, taste of coffee, and general characteristics of coffee were found to affect the intention of revisiting again.