• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.27-43
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• 2024

Recently, the importance of trademarks as a core resource of corporate competitiveness to protect and differentiate products and services is increasing. Global companies are focusing hard to secure trademark rights to manage brands that reflect their core values and to respond to increasingly frequent trademark disputes, while start-ups and individuals are working hard to secure trademark to run stable businesses and attract investment funds. Meanwhile, this study conducts an empirical analysis to identify the relationship between the brand and business strategy of domestic venture startups. The analysis data used was the response data of 2,230 corporate companies from the 2021 Venture Business Precision Survey, and the propensity score matching method, structural equation model analysis, and binomial logit analysis were used as analysis methods. As a result of the analysis, it was confirmed that domestic venture startups' trademark ownership does not make a significant difference in terms of the level of business strategy. This was confirmed to be because the brands of domestic venture start-ups mainly advance their business strategies only through the internal competency process, while the advancement of business strategies through the external competency process is very minimal. Meanwhile, it was confirmed that the level of cost advantage strategy among the business strategy levels of venture start-ups strengthens the tendency to hold trademarks, indicating that the higher the completeness of the cost advantage level, the more likely it is to expand trademark ownership for stable sales and supply of products and services through trademark ownership and to convert to high value-added in the future.

• The Transactions of the Korean Institute of Power Electronics
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• v.16 no.3
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• pp.302-308
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• 2011

The HVAC(Heating Ventilation and Air Conditioning) system is only controlled by turn on/turn off operations with AC 380V input. Therefore, the efficiency of the system is reduced and accoustic noise problem occurs. Also, the blower is shut down at the AC power failure. In this paper, the inverter system with UPS function for the A/C(Air Conditioning) blower is proposed. Proposed inverter system which is powered from the AC and DC voltage can control speed, operation mode, and soft-start time using CAN communication. In case of the CAN communication failure, RS-232 communication could be used to control the hardware directly by the engineer that can solve existing problems. To verify the validity of proposed inverter system, simulations and experiments are carried out.

• Journal of the Health Care and Life Science
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• v.11 no.2
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• pp.341-349
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• 2023

This study analyzed the impact on entrepreneurship, passion, and start-up execution willingness to start a business for 200 prospective start-ups in Jeollanam-do. As a result of this study, it was found that there was an effect at the statistically significant level (p<.05) in the relationship between the start-up support program and start-up willingness. In the mediating effect analysis of passion for entrepreneurship support programs, it was confirmed that passion played a complete mediating role in the relationship between mentoring and start-up willingness and a partial mediating role in the relationship between the start-up support fund and start-up willingness. In the analysis of the mediating effect of passion on entrepreneurship, it was confirmed that passion played a partial mediating role in the relationship between initiative and start-up execution willingness, and also in the relationship between risk sensitivity and start-up execution willingness. This shows that when proper initiative and risk tolerance are recognized, passion enhances the start-up willingness to run into the start-up market. Based on these results, we suggested theoretical implications and policy support directions to increase the willingness of prospective founders to implement.

• Proceedings of the KIEE Conference
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• 1998.07g
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• pp.2284-2289
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• 1998

The Rotor Stress Indicator is an integrated system of hardware and program components which has been designed to read an assortment of turbine temperature and speed input devices, perform an analysis of the temperature induced stresses and output pertinent temperature and stress information to guide the turbine operator during turbine prewarming, start-ups, load changes, and shut-downs. The purpose of the RSI is to provide guidance to the plant operator during startup, shutdown, loading, and unloading of the turbine. Since the stresses are a function of the temperature changes to which the turbine is exposed, the RSI also provides guidance for operation of the boiler main steam and reheat steam temperatures as they affect the rotor stresses. This may permit more efficient overall boiler turbine start-ups. In this paper, new rotor stress analysis algorithm for RSI is introduced and compared with present system which has been used in thermal power plant.

• Journal of Information Technology Applications and Management
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• v.30 no.2
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• pp.59-66
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• 2023

This study aims to find the better working environment for the start-ups by tracking and analyzing the data from the firms that have occupied in the business incubator and also the firm that already left the business incubator. To do so, a total of the sixteen firms were responded and ten out of the sixteen were the firm that have occupied in the business incubator and the rest six were the firm already left. Based on the response, the positive things that they earned from the business incubator were renting an office or higher levels of technical skills; however, the negative things were low operating profit can be negative. The results of this study can contribute to the development of the business incubator for the future. The further study regarding satisfaction survey might help to build more creative and constructive environment for the business incubator.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.145-155
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• 2016

This article investigates the impact of business incubator's support service and manager's capabilities on the start-up economic performance. BI's support services consist of physical infra, management/legal service, networking service, financial service, technical service, and education/training service. The results show that most BI's support services(except education/training service) have a positive effect on the start-up economic performance. This study also analyzes the gap between the importance and the satisfaction of BI's services. The results show that the satisfaction of BI's services is much lower than the importance. It can be explained that the start-ups' expectations are not able to meet. In conclusion, BI's services have a major impact on the start-up economic performance, but actually they didn't meet the expectation of the start-ups. In the future, the quality level of BI's services and manager's capabilities needs to be improved. The improvement will have a positive effect on the survival and growth of the startups.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.165-178
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• 2019

Start-up companies have recently emerged as an important pillar of the national economy, becoming the core of expanding new growth engines and creating jobs for the national economy. Accordingly, this study used the Start-up Behavior (opportunity discovery, opportunity utilization) as the main variable to verify the parameter effects, and empirically analyzed the factors of the start-up characteristics on the management performance of the start-up company. To achieve this goal, 221 technology-intensive start-ups 2 to 7 years old were surveyed and analyzed for 22 days from March 4 to March 25, 2019. In summary, the results of the study are as follows. First, it has been shown that "starting-up characteristics" have a positive influence on "start-up behavior." Second, it has been shown that "creative behavior" has a positive influence on "management performance." Third, the effect of "starting-up characteristics" on "start-up behaviour" was shown to be different according to "population statistical characteristics (gender, educational background). Fourth, the effect of "starting up action" on "management performance" was shown to be different according to the demographic characteristics (gender, educational background). Finally, "Start-up Action" has been shown to have a mediated effect in the relationship between "Start-up Characteristics" and "management performance."

• Asian Journal of Innovation and Policy
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• v.7 no.1
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• pp.1-8
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• 2018

• Asian Journal of Innovation and Policy
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• v.7 no.3
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• pp.457-460
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• 2018

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.209-224
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• 2020

This study started from the question of whether the preference of corporate recruitment can be achieved without any difference between the start-up experiencer and the general job seekers. Therefore, the purpose of the study is to identify the factors related to start-ups that affect the preference of job seekers for companies, and to analyze the differences in the factors related to start-ups between general job seekers and job seekers with start-up experience. Third, it is to see the difference in the preference for employment between job seekers with start-up experiences and general job seekers. The independent variables of the research model were entrepreneurship, motivation for start-up (job search), and characteristics of the job seekers (founder). The dependent variables were job preference, and the moderating variables were presented as job seekers' classification (job seekers with start-up experience vs. general job seekers). The subjects of the study were personnel managers of 100 companies with more than 5 years of establishment and 100 new companies with less than 5 years of establishment. The questionnaire was distributed in two types, and 189 respondents, including 101 job seekers with start-up experiences and 88 general job seekers, were finally used for analysis. The results of the study were as follows. First, as a result of multiple regression analysis on both experienced start-up experiencers and general job seekers, only entrepreneurship had an effect on preference for recruitment. Second, the moderating effect of job seekers' classification was found only in the relationship between motivation for start-up and preference for employment. Third, the result of multiple regression analysis based on the start-up experiencers showed that the relationship between the motivation for start-up, the preference for recruitment, the characteristics of founders and the preference for recruitment was statistically significant. On the other hand, the characteristics of the founder and the preference for employment were rejected. Fourth, the results of the study based on general job seekers showed that the motivation for job search decreased the preference for employment. The study did not provide the results of differences in recognition between different industries, traditional enterprises and venture businesses due to the limitation of small examples. There is no clear definition of start-up experiencers either. However, it is meaningful to suggest the implications of what preparations should be made when the start-up experiencers close their start-ups and turn their career into employment and to help them to accurately recognize the importance of entrepreneurship. It also provides the preference of the general job seekers for the company, the preparation for successful employment, and the implications for the direction of the future start-up revitalization.