• Journal of Distribution Science
• /
• v.19 no.4
• /
• pp.5-13
• /
• 2021

Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.

• Geomechanics and Engineering
• /
• v.32 no.5
• /
• pp.463-474
• /
• 2023

Materials produced with the help of new technology are used in the design of materials used in all science and engineering departments today. A sports engineering and sports equipment department is one of these departments. The use of nanotechnology in sports equipment is one of the most popular uses of this technology today. Nanomaterials have been used in sports equipment for many years, and reputable companies have benefited. Athletes' equipment allows them to display their skills to the fullest extent. It has always been a dream of professional athletes and their coaches to have unique equipment. As a result, engineers have spent all their time and effort solving this problem. Science and engineering can do various things to meet the needs of all sports levels, including specific and detailed designs, the use of appropriate materials, and standardization tests on equipment. However, these aspects must remain aligned with the latest technologies as they develop, just as with other sciences. These technologies, especially nanotechnology, are essential to sports equipment and devices developed today by sports engineers. This article examines the balls that use nanotechnology and can also improve the athlete's performance by using this technology in a specific structure. Using nanotechnology to make nanocomposite poly-hope balls, which makes them lighter and more acceptable, reduces the impact on the ball and increases its movement speed.

• Journal of Sport and Applied Science
• /
• v.4 no.4
• /
• pp.27-32
• /
• 2020

Purpose: This study sought to explore the effects of air pollution on professional sports in South Korea. Research design, data, and methodology: The dependent variable, the number of attendances, was comprised of 2013-2017 K-league, 2015-2017 KBO, 2014-2017 KBL regular season games, resulting in 1,063, 2,121, 810 individual match-level observations, respectively. With the actual data collected from each place across the country, we created a categorical variable which identify the air quality index divided into four categories by K-eco (i.e., good, moderate, unhealthy, hazardous). To analyze data, ANOVA was employed. Results: First, there was a significant group effect on K-league attendance. Second, there was a significant group effect of KBO attendance. Lastly, there was a significant group effect on KBL attendance. Conclusions: Summary of above results showed that each professional sport leagues' attendance was significantly different depending on the levels of air pollution. Implications were also discussed. Keywords: air pollution, sport spectatorship, professional sports.

• Structural Engineering and Mechanics
• /
• v.86 no.2
• /
• pp.211-220
• /
• 2023

The textile industry has benefited from nanotechnology in various fields of application as the use of nanomaterials, and nanotechnology is multiplying. Nanoparticles can increase the performance of textiles by up to 100 times when used in finishing, coating, and dyeing techniques, providing them with capabilities they did not previously possess. Nanotechnology is used in the textile chemical industry to produce sports mats with stain resistance, flame resistance, wrinkle resistance, moisture management, antimicrobial quality, and UV protection. The incorporation of nanomaterials into fabrics can have a significant effect on their properties, including shrinkage, strength, electrical conductivity, and flammability. Various inventions and innovations may result from nano-processed textiles in the future, thus leading to the advancement of science. This article presents the construction of sports engineering structures with high resistance to improve the quality of sports training. The mechanical properties of sports mats are improved with the help of nanotechnology. Strength, elasticity, and tear resistance are among these properties. This method enables the production of elastic, durable, and tear-resistant sports mats.

• Journal of Sport and Applied Science
• /
• v.5 no.1
• /
• pp.17-26
• /
• 2021

Purpose: The purpose of this study is to suggest the policy and scope of the concept of sports welfare and to present a systematic model enhancing sport welfare of the society. Research design, data, and methodology: In order to induce idea for welfare policy and conceptual sport welfare model, this study reviewed a literature discussing the functions and mechanism of sport in enhancing a sense of life quality and thus rebuilding welfare of community. Results: The study suggests these. First, sports welfare ensures the rights of sports of all citizens and has the main purpose of providing social services, creating environments against inequality, improving the quality of life and happiness for everyone to enjoy, and the range should be continued from the right to live, environments against inequality, to the improvement of life and happiness. Second, since the integrated perspective was first suggested, sports integration development will be researched as well as the direction of the development of policies of the integrated model. Basic research of indicator development will need to be proceeded to execute and evaluate the integrated model. Third, the improvement of treatment of sports welfare instructors is urgent. Namely, compared to sports-related budget and the enhancement of facilities, the poor environment of sports welfare instructors needs to be improved. Instead of only testing physical fitness and prescription, the business needs to be continued by connecting to the participants' continuous participation in sports. Conclusions: Whether sports welfare succeeds depends on the need for an active beneficiary, identification of demand, a beneficiary that can discover potential to join offline and online into one, the establishment of sports policies to promote competency development, and a direct progression is needed.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.1
• /
• pp.219-229
• /
• 2024

This study attempted to analyze the possibility of sports cooperatives for the disabled as a way to improve sports welfare and revitalize sports for the disabled. For this purpose, investigating the possibility as a review of the literature and a survey of 25 sports instructors for the disabled and 20 operators of cooperatives for the disabled, The results of analyzing the possibility with Excel and SPSS V26 programs were verified by the advisory committee to confirm the validity of the following conclusions. First, it found out the recognition, advantage, possibility of development about disabled sports cooperatives disabled sports, instructors' economic factors, social and environmental factors and institutional factors. Second, obvious planning, continuous business model, unity of members and professionalism of operators are important. If you know well about disabled, It will be possible to improve sports welfare and revitalize sports for the disabled through sports cooperatives for the disabled.

• Journal of the Korean Applied Science and Technology
• /
• v.36 no.4
• /
• pp.1181-1187
• /
• 2019

Today's sports, by themselves, express a wide variety of phenomena and reproduce or imply complex social symbols. The definition of sports being transformed in combination with ideology, which has become a central issue in each era, has become more diverse in recent years. Recently, with the 4th Industrial Revolution leading the social phenomenon, sports culture is producing a new phenomenon. In this era, we need the study in the question of how to understand and interpret sports culture is the right approach. The struggle for survival in each discipline was expressed as a reinterpretation of sports culture. This is to answer questions about how sports culture is consumed, spread and reinterpreted. The purpose of this study is to find out the direction and directing point of sports culture. Based on such problem recognition, five types of answers to what sports culture consumes were presented. Based on this, the fairness related to school sports, sports society-club(sports clubs), sports events, sports media, and sports was suggested as a medium for the spread of sports culture. We are accepting and transforming numerous scientific civilizations to improve sports culture and to promote consumers. However, there is a pity not to define such a thing. Efforts at a more fundamental level, such as cultural regulation and fundamental directions, need to be discussed. The framework of reinterpretation of sports culture should be constantly looking for directions and answers about what to do, not just the level of interpretation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.9
• /
• pp.1308-1319
• /
• 2002

The purpose of this is to analyze the aesthetics characteristics of our modern sports fashion, and thereby, discuss them in the light of the overall mentality or the 20th century, and thus, present the conditions or sports fashion design meeting modem people's divers aesthetics values and desired. Modern sports fashion sues can be categorized into futurist sports style, erotic sports style and American sheet sports style. And the 20th century mentality characterized by changes of lifestyle, identity and aspiration has influenced the aesthetic features of such sports fashion sues, which can be summed up as follows; first, the futurist sports style applies the functional items and details of active sportswear to design, while heralding a positive and hopeful message of technology and future by using the material of hi-tech functions and senses. This sports style was affected much by shift from social status, attraction and wealth to demonstration of state-of-the-art science, pursuit of functionality in terms of shapes and materials, convenience through See combinations of sportswear items or design elements. Second, the erotic sports style based on minimalism attempted to express the erotic body beauty indirectly by exposing some parts of body or using the material pressed against the body. This sports style was closely related with the changes of sexual identity such as neutral sexualism, bi-sexualism and homo-sexualism. Lastly, the American street sports style was born from black Americarns' sports and dances. This spors style pursues “youth” beyond TPO concept As mass media and commercial sports developed, the young generation copied sports stars' uniforms or fashions to share honor, wealth and youth with them. In sort, the American sheet sports style was affected much by the so-called “heroism”. Such a changed object of aspiration influenced the aesthetic characteristics of American shot sports style directly.

• Korean Journal of Human Ecology
• /
• v.21 no.2
• /
• pp.315-329
• /
• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• Journal of the Korean Applied Science and Technology
• /
• v.41 no.2
• /
• pp.273-282
• /
• 2024

Park golf is establishing itself as a daily sport that the silver generation can enjoy physically and cost-free. Accordingly, we have examined the impact of park golf participants' passionate participation behavior on sports immersion and sports performance. The subjects were 243 park golf participants, and SPSS 21.0 and AMOS 18.0 were used for data processing. In addition, frequency analysis, reliability, confirmatory factor analysis, and correlation analysis were conducted. Path analysis was performed using SEM, and mediating effects were analyzed using bootstrapping. First, regarding the relationship between passionate behavior and sports immersion, harmonious passion did not affect sports immersion, and obsessive passion had a positive effect. Second, passion had a positive effect on sports performance. Third, sports immersion had a positive effect on sports performance. Fourth, sports commitment played a partial mediating role in the relationship between passion and sports performance. Therefore, if the environment of the park golf course is improved so that passion does not decrease, exercise immersion and exercise performance will improve.