• 유통과학연구
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• 제19권4호
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• pp.5-13
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• 2021

Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.

• Geomechanics and Engineering
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• 제32권5호
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• pp.463-474
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• 2023

Materials produced with the help of new technology are used in the design of materials used in all science and engineering departments today. A sports engineering and sports equipment department is one of these departments. The use of nanotechnology in sports equipment is one of the most popular uses of this technology today. Nanomaterials have been used in sports equipment for many years, and reputable companies have benefited. Athletes' equipment allows them to display their skills to the fullest extent. It has always been a dream of professional athletes and their coaches to have unique equipment. As a result, engineers have spent all their time and effort solving this problem. Science and engineering can do various things to meet the needs of all sports levels, including specific and detailed designs, the use of appropriate materials, and standardization tests on equipment. However, these aspects must remain aligned with the latest technologies as they develop, just as with other sciences. These technologies, especially nanotechnology, are essential to sports equipment and devices developed today by sports engineers. This article examines the balls that use nanotechnology and can also improve the athlete's performance by using this technology in a specific structure. Using nanotechnology to make nanocomposite poly-hope balls, which makes them lighter and more acceptable, reduces the impact on the ball and increases its movement speed.

• Journal of Sport and Applied Science
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• 제4권4호
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• pp.27-32
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• 2020

Purpose: This study sought to explore the effects of air pollution on professional sports in South Korea. Research design, data, and methodology: The dependent variable, the number of attendances, was comprised of 2013-2017 K-league, 2015-2017 KBO, 2014-2017 KBL regular season games, resulting in 1,063, 2,121, 810 individual match-level observations, respectively. With the actual data collected from each place across the country, we created a categorical variable which identify the air quality index divided into four categories by K-eco (i.e., good, moderate, unhealthy, hazardous). To analyze data, ANOVA was employed. Results: First, there was a significant group effect on K-league attendance. Second, there was a significant group effect of KBO attendance. Lastly, there was a significant group effect on KBL attendance. Conclusions: Summary of above results showed that each professional sport leagues' attendance was significantly different depending on the levels of air pollution. Implications were also discussed. Keywords: air pollution, sport spectatorship, professional sports.

• Structural Engineering and Mechanics
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• 제86권2호
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• pp.211-220
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• 2023

The textile industry has benefited from nanotechnology in various fields of application as the use of nanomaterials, and nanotechnology is multiplying. Nanoparticles can increase the performance of textiles by up to 100 times when used in finishing, coating, and dyeing techniques, providing them with capabilities they did not previously possess. Nanotechnology is used in the textile chemical industry to produce sports mats with stain resistance, flame resistance, wrinkle resistance, moisture management, antimicrobial quality, and UV protection. The incorporation of nanomaterials into fabrics can have a significant effect on their properties, including shrinkage, strength, electrical conductivity, and flammability. Various inventions and innovations may result from nano-processed textiles in the future, thus leading to the advancement of science. This article presents the construction of sports engineering structures with high resistance to improve the quality of sports training. The mechanical properties of sports mats are improved with the help of nanotechnology. Strength, elasticity, and tear resistance are among these properties. This method enables the production of elastic, durable, and tear-resistant sports mats.

• Journal of Sport and Applied Science
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• 제5권1호
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• pp.17-26
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• 2021

Purpose: The purpose of this study is to suggest the policy and scope of the concept of sports welfare and to present a systematic model enhancing sport welfare of the society. Research design, data, and methodology: In order to induce idea for welfare policy and conceptual sport welfare model, this study reviewed a literature discussing the functions and mechanism of sport in enhancing a sense of life quality and thus rebuilding welfare of community. Results: The study suggests these. First, sports welfare ensures the rights of sports of all citizens and has the main purpose of providing social services, creating environments against inequality, improving the quality of life and happiness for everyone to enjoy, and the range should be continued from the right to live, environments against inequality, to the improvement of life and happiness. Second, since the integrated perspective was first suggested, sports integration development will be researched as well as the direction of the development of policies of the integrated model. Basic research of indicator development will need to be proceeded to execute and evaluate the integrated model. Third, the improvement of treatment of sports welfare instructors is urgent. Namely, compared to sports-related budget and the enhancement of facilities, the poor environment of sports welfare instructors needs to be improved. Instead of only testing physical fitness and prescription, the business needs to be continued by connecting to the participants' continuous participation in sports. Conclusions: Whether sports welfare succeeds depends on the need for an active beneficiary, identification of demand, a beneficiary that can discover potential to join offline and online into one, the establishment of sports policies to promote competency development, and a direct progression is needed.

• 한국컴퓨터정보학회논문지
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• 제29권1호
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• pp.219-229
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• 2024

본 연구는 장애인 생활체육 활성화를 위한 방안으로 장애인 스포츠협동조합의 가능성을 분석하고자 하였다. 이를 위해 문헌 고찰과 장애인체육지도자 25명과 장애인 협동조합 운영자 20명을 대상으로 질문지법으로 조사하고 Excel과 SPSS V26 프로그램으로 분석한 결과를 자문위원회의 타당성 검증을 통해 다음과 같은 결론을 얻을 수 있었다. 첫째, 장애인스포츠지도자의 경제적 요인, 사회·환경적 요인, 제도적 요인에 현황과 장애인스포츠협동조합에 관한 인식과 장점, 발전 가능성을 알 수 있었다. 둘째, 장애인스포츠협동조합은 명확한 계획, 지속적인 사업모델과 조합원의 단합과 운영자의 전문성이 중요하며, 장애인에 대해 잘 알고 있다면 장애인 스포츠협동조합을 통해 장애인스포츠 활성화는 가능할 것이다.

• 한국응용과학기술학회지
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• 제36권4호
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• pp.1181-1187
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• 2019

오늘날의 스포츠는 그 자체만으로도 매우 다양한 현상을 표출하기도 하고, 복잡한 사회적 기호를 재생산하거나 의미를 내포하고 있다. 각 시대에서 중심적 이슈가 되고 있는 이데올로기와 결합하면서 변용되는 스포츠의 의미는 최근 더욱 다양해지고 있다. 최근 사회 현상을 주도하는 4차 산업혁명과 만나서 스포츠문화는 새로운 현상을 생산하고 있다. 과연 이러한 시대에 우리는 스포츠문화를 어떻게 이해하고, 해석해야 하는 것이 옳은 접근인가에 대한 고민에서 이 연구의 필요성이 있다. 각각의 학문별로 영역별로 살아남기 위한 몸부림, 그것이 스포츠문화의 재해석이라는 것으로 표현되었다. 스포츠문화가 어떻게 소비되고, 확산되고, 재해석되어 가는가에 대한 궁금증을 해소하기 위함이다. 이를 통해 스포츠문화의 방향과 지향점을 알아보고자 하는 것이 이 연구의 목적이다. 이와 같은 문제인식을 바탕으로 스포츠문화는 무엇을 소비하는가에 대한 답을 다섯 가지 형태로 제시하였다. 이를 근거로 스포츠문화의 확산 매개체로 학교체육, 스포츠 동호회(스포츠 클럽), 스포츠이벤트, 스포츠미디어, 스포츠와 관련된 공정성을 제시하였다. 우린 수많은 과학문명을 수용하고, 변용하면서 스포츠문화를 향상시키고, 소비자에게 촉진 시키고 있다. 다만 그러한 것을 규정화 하지 못하는 아쉬움이 있다. 보다 근본적인 부분에서의 노력, 즉 문화 규정짓기와 근본적인 방향성에 대한 논의가 필요하고, 해야 한다. 스포츠문화의 재해석이라는 틀은 단지 해석의 차원이 아니라 무엇을 할 것인가에 대한 방향과 답을 끊임없이 찾아야 할 것이다.

• 한국의류학회지
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• 제26권9호
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• pp.1308-1319
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• 2002

The purpose of this is to analyze the aesthetics characteristics of our modern sports fashion, and thereby, discuss them in the light of the overall mentality or the 20th century, and thus, present the conditions or sports fashion design meeting modem people's divers aesthetics values and desired. Modern sports fashion sues can be categorized into futurist sports style, erotic sports style and American sheet sports style. And the 20th century mentality characterized by changes of lifestyle, identity and aspiration has influenced the aesthetic features of such sports fashion sues, which can be summed up as follows; first, the futurist sports style applies the functional items and details of active sportswear to design, while heralding a positive and hopeful message of technology and future by using the material of hi-tech functions and senses. This sports style was affected much by shift from social status, attraction and wealth to demonstration of state-of-the-art science, pursuit of functionality in terms of shapes and materials, convenience through See combinations of sportswear items or design elements. Second, the erotic sports style based on minimalism attempted to express the erotic body beauty indirectly by exposing some parts of body or using the material pressed against the body. This sports style was closely related with the changes of sexual identity such as neutral sexualism, bi-sexualism and homo-sexualism. Lastly, the American street sports style was born from black Americarns' sports and dances. This spors style pursues “youth” beyond TPO concept As mass media and commercial sports developed, the young generation copied sports stars' uniforms or fashions to share honor, wealth and youth with them. In sort, the American sheet sports style was affected much by the so-called “heroism”. Such a changed object of aspiration influenced the aesthetic characteristics of American shot sports style directly.

• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• 한국응용과학기술학회지
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• 제41권2호
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• pp.273-282
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• 2024

파크골프는 실버세대들이 신체적, 비용적으로 부담 없이 즐길 수 있는 생활체육으로서 자리매김하고 있다. 이에 파크골프 참여자들의 열정적인 참여행동이 운동몰입 및 운동성과에 미치는 영향을 살펴보고자 하였다. 대상은 파크골프 참여자 243명을 대상으로 하였고, 자료처리는 SPSS 21.0 및 AMOS 18.0을 이용하였다. 또한, 빈도분석, 신뢰도, 확인적 요인분석 및 상관분석을 실시하였다. 그리고 SEM을 통해 경로분석을 실행하였고, 부트스트래핑을 활용하여 매개효과를 분석하였다. 첫째, 열정적 행동과 운동몰입의 관계는 조화열정은 운동몰입에 영향을 미치지 않았고, 강박열정은 정적인 영향을 미쳤다. 둘째, 열정은 운동성과에 정적인 영향을 미쳤다. 셋째, 운동몰입은 운동성과에 정적인 영향을 미쳤다. 넷째, 열정과 운동성과의 관계에서 운동몰입이 부분적 매개 역할을 하였다. 따라서 열정이 저하되지 않도록 파크골프장의 환경을 개선해 준다면 운동몰입 및 운동성과는 향상될것이다.