• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.77-90
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• 2015

When enjoying sports activities with friends or others, sportswear has symbolic meanings to express and expect self-concept. Sports players sometimes have trouble when they feel embarrassed by their low skills or care about other people too much. Therefore, researchers tried to find out which feature of sports players affects dependence on brand sportswear along with the effect of wearing conspicuous sportswear on wearer when sports players have a conflict based on Solomon's symbolic interactionism. We proposed that role knowledge and attention to social comparison information (ATSCI) influenced people to depend on and use brand sportswear that influences a reflexive evaluation. Finally, we suggested that a changed self-concept would exert influence commitment to sports. A quantitative study was conducted employing an online survey of 121 people by convenient sampling. In this process, Google Docs was to create the online survey and to collect responses by participants. In data processing, via SPSS 21.0 version for Windows, exploratory factor analysis, Cronbach's ${\alpha}$, ANOVA, t-test, discriminant and regression analysis were conducted to study the relationship between variables. The finding provided evidence that low role knowledge and high ATSCI create high dependence on brand sportswear and influence people to buy sportswear. When people bought and wore a brand sportswear, they evaluated themselves as professional sports players who were more committed to sports. This study confirmed that brand sportswear was useful for sport players to change self-evaluation and enjoy sports.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.273-282
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• 2024

Park golf is establishing itself as a daily sport that the silver generation can enjoy physically and cost-free. Accordingly, we have examined the impact of park golf participants' passionate participation behavior on sports immersion and sports performance. The subjects were 243 park golf participants, and SPSS 21.0 and AMOS 18.0 were used for data processing. In addition, frequency analysis, reliability, confirmatory factor analysis, and correlation analysis were conducted. Path analysis was performed using SEM, and mediating effects were analyzed using bootstrapping. First, regarding the relationship between passionate behavior and sports immersion, harmonious passion did not affect sports immersion, and obsessive passion had a positive effect. Second, passion had a positive effect on sports performance. Third, sports immersion had a positive effect on sports performance. Fourth, sports commitment played a partial mediating role in the relationship between passion and sports performance. Therefore, if the environment of the park golf course is improved so that passion does not decrease, exercise immersion and exercise performance will improve.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.243-244
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• 2013

본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.115-125
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• 2022

Purpose - Sports leadership is frequently used as a useful comparison for understanding traits like teamwork and motivation in the business world. Based on the results of numerous studies, this research provides a critical assessment of the current state of knowledge in sport leadership research using methodological advances from other disciplines such as business and economics Research design, Data, and methodology - This research selected the systematic review analysis as its research design. The review analysis is a minimal set of elements for reporting in reviews by evidence. The present author included numerical data with confidence ranges for the most crucial outcomes if the review contained meta-analyses. Result - According to a study in sports, transformational leadership has a positive effect on company success. Communication and commitment, two possible mediators, may strengthen the impact of transformational leadership on cohesiveness. Prior researchers found that intrinsic drive serves as a bridge between transformational leadership and performance. Conclusion - This research concludes that the articles used for data analysis in this study examined the value of sports leadership for business leaders in a number of sports, including athletics and handball, among others. There is a good chance that different sports will provide different insights on the value of sports leadership for CEOs.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.440-450
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• 2010

This study was an analysis of sport psychological application for the kinesthetic gifted children's selection and upbringing in Pusan University's center for kinesthetic gifted children from 2009.7 to 2010.2. The 60(athletics: 40, swimming: 10, gymnastics: 10) of kinesthetic gifted children were selected among the first, second and third year students from Pusan, Ulsan and Kyungsang-namdo without distinction of sex. We progressed summer and winter camp during vacation, and managed a special training program according to exercise items on every Saturday. We attempted experimental a field application, and obtained the following implications. First, the first and second year students were possible to test psychological measurement with supplementary explanation, and in the case of third grade, it was enough possible without any supplementary explanation. Second, multi-intelligence test was efficient as the method to check kinesthetic gifted children's intelligence and useful as the basic data for counseling. Third, the character types of kinesthetic gifted children were appeared preferring outgoing, intuition and emotions. Forth, with the FAIR concentration, we confirmed that the center's program effected positively on improving concentration. Fifth, we found the potential that the physical task commitment questionnaire and the exercise activity self-administer questionnair would be used as official psychological measurement tool after the review process of additional validity and reliability.

• Journal of the Korean Applied Science and Technology
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• v.38 no.5
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• pp.1255-1264
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• 2021

This study explores the application services recognized by golfers by applying the causal relationship (SEM) to the degree of immersion and consumption behavior of the characteristics of the golf application (App) perceived by consumers in the COVID-19 environment based on the COVID-19 Afterwards, it was intended to provide basic data for predicting the golf industry. For this, a total of 235 people were analyzed using a mobile survey (URL) by the sampling plan from June 1 to August 10, 2021. The results were derived. First, the hypothesis was adopted that the mobility and reliability characteristics of the application had a statistically significant positive (+) effect on the immersion enhancement. First, the hypothesis was adopted that the enhancement of commitment had a statistically significant positive (+) effect on consumption behavior. Finally, it was hypothesized that the informational and mobility characteristics of the application had a statistically significant positive (+) effect on consumption behavior.

• Journal of the Korea Society of Computer and Information
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• v.27 no.1
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• pp.107-113
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• 2022

In this paper, we propose the relationship between the expectation of home training, exercise commitment, and exercise continuation intention. The subject of this study is the police officers belonging to the Busan and Gyeongnam Provincial Police Agency as of March 2021. Among them, a survey was conducted targeting 337 people who had experience participating in home training. As a result of the study, first, it was found that the expectations of home training were significantly correlated with exercise immersion and exercise continuation intention factors. Second, it was found that the expectation of home training participants had a significant effect on exercise immersion and exercise continuation intention. Third, exercise immersion of home training participants was found to have a significant effect on exercise continuation intention. Home training will be usefully used to prepare physical conditions for various public safety situations. If you training with a long-term plan rather than short-term training, you will be able to achieve the effect that home training seeks.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1001-1009
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• 2023

Flow is a concept closely related to intrinsic motivation and is considered a positive factor in sports performance in sports psychology. The purpose of this study was to confirm the addictive nature of Flow through previous studies and propose a new hypothesis that Flow may decrease intrinsic motivation in the long term, unlike previous studies. In line with adaptation level theory and the law of diminishing marginal utility, the satisfaction derived from Flow is continuously decreasing. At some point, the individual's progress is limited and they reach a point where they no longer experience FLOW. However, the individual will continue to try because the desire to experience FLOW again exists. However, failure to experience FLOW and repeated failure will lead to sadness, which will decrease intrinsic motivation.