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http://dx.doi.org/10.12925/jkocs.2021.38.5.1255

The effect of golf application characteristics on consumer immersion enhancement and consumption behavior : Changes in fitness after Covid-19  

Lim, Young-Sam (Department of Sport Industry, Jungwon University)
Publication Information
Journal of the Korean Applied Science and Technology / v.38, no.5, 2021 , pp. 1255-1264 More about this Journal
Abstract
This study explores the application services recognized by golfers by applying the causal relationship (SEM) to the degree of immersion and consumption behavior of the characteristics of the golf application (App) perceived by consumers in the COVID-19 environment based on the COVID-19 Afterwards, it was intended to provide basic data for predicting the golf industry. For this, a total of 235 people were analyzed using a mobile survey (URL) by the sampling plan from June 1 to August 10, 2021. The results were derived. First, the hypothesis was adopted that the mobility and reliability characteristics of the application had a statistically significant positive (+) effect on the immersion enhancement. First, the hypothesis was adopted that the enhancement of commitment had a statistically significant positive (+) effect on consumption behavior. Finally, it was hypothesized that the informational and mobility characteristics of the application had a statistically significant positive (+) effect on consumption behavior.
Keywords
Covid-19; golf; application; immersion enhancement; consumption behavior;
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