• 정보관리학회지
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• 제26권3호
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• pp.395-415
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• 2009

건축물로서의 도서관을 설계하고 나서, 이용자들이 사용하기 편리한 공간은 어떤 곳일까 하는 테마는 매우 중요하다. 본 논문은 과천정보과학도서관을 이용한 이용자의 행동조사결과를 근거로 하여 도서관내의 공간배치 재구성을 제안하였다. 이것은 도서관이용자의 만족도 향상을 목표로 한 도서관 마케팅 관점에서 볼 때 큰 의의가 있다. 다음으로는 일본규슈대학부속도서관(중앙 도서관)의 도서관 이용자 테이블 이용 상황을 조사한 결과를 고찰하였다. 마지막으로는 도서관 공간배치에 관하여 제언하였다.

• 패션비즈니스
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• 제11권4호
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• pp.69-81
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• 2007

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.

• 한국컴퓨터정보학회논문지
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• 제12권2호
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• pp.197-207
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• 2007

본 논문은 디지털 미디어 컨버젼스화에 따라 마케팅의 형태도 진화되고 있으며, 현대 소비자의 형태 또한 '개인화'(individualization)로 미디어 환경에 따라 급속히 변화하는 환경에서 소비자에 대한 개별적 수요에 부응하는 '맞춤성' 마케팅 여부가 디지털 미디어 시대의 마케팅의 새로운 전략임을 제시하고자 하였다. '고객의 마음'을 사로잡을 수 있는 최고의 마케팅은 시장에 처음 진입한 브랜드가 아니라, 고객의 마음속에 처음으로 자리잡는 브랜드이다. 차별화된 상호작용적, 마케팅 전략을 갖추면 완전히 새로운 시장 공간을 공략할 수 있으며, 수년간에 걸쳐서 수익을 창출할 수 있다. 따라서 디지털 마케팅 효과의 측면에서는 첫 번째로 소비자 생산자의 상호작용(interaction)과 관련된 개념과, 두 번째는 개인의 감정이입(Empathy) 마케팅으로, 상품 너머의 브랜드 이미지를 통한 감성마케팅이며, 세 번째는 디지털 미디어를 통한 구전 마케팅에 대하여 연구하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.295-298
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• 2008

The value of space is changing with change of modern society value. In this change, there is consistent subject about 'public'. So, design studies of public space for indoor and outdoor space are being carried out. Also, the concept of total design for space is a essential element and substance plan about space design and marketing is accomplished based on the total design. Now days, multiplex cultural space which have the concept of public and total design is increasing interest. Therefore, a case of multiplex cultural space, a purpose of this paper is elements investigate which design elements in public space of indoor and outdoor how it have been connecting fundamental design elements.

• 한국실내디자인학회논문집
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• 제4호
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• pp.10-15
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• 1995

Along with the recent pressures for market liberalizations in the legal services sector, the topsizing, multinationalization, and specialization of Law Firms have brought about the need for them to view the profession itself from a marketing perspective and promote corporate identity to improve productivity and garner clientele. With this in mind, this study attempts the revamping of the traditionally, conservative and cramped characteris-tics of Law Firms' interior space into more open and dy-namic ones with a contemporary and international feel which are also superior from a marketing viewpoint.

• Asia Marketing Journal
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• 제22권4호
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• pp.151-170
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• 2021

This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality. After an overview of the argument and a section on methodology, the reader will find the analysis of the case study. Thanks to the use of a qualitative approach, this examination of Connect, BTS unveils the ways in which this initiative becomes a location that allows a reconceptualization of space that fosters plurality, exchange, and subjectivity. Connect, BTS unites seemingly incompatible fields under one project, favoring the co-creation of meanings among different artists, BTS, ARMY (the group's fans), business partners and viewers. This process has been investigated through content analysis, exploring Connect, BTS's transmedia strategies from branding to storytelling, to evaluate their efficacy in regard to brand identity, brand experience, and brand trust. The paper will also explore the variety of layers and spatial dimensions contained in Connect, BTS, which flow from art to the music industry, material and digital space, various market sectors and media. In light of this, Connect, BTS embraces a galaxy of separate semantic units into an extended liminal continuum that does not discount difference.

• 한국조경학회지
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• 제32권6호
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• pp.52-67
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• 2005

The purposes of this study were to classify the changing periods of apartment outdoor space in Korea and to clearly understand the specific characteristics of each period. The study has been done through on-site observation of apartment complexes, and through the analysis of housing estate planning techniques, rules and regulations affecting outdoor spaces during the rapidly developing era. The results of this study shows that three major periods with distinct characteristics were found, which were as follows: 1) The first well defined period spans from 1960 to 1990. In this period, apartment construction was rapid, and as a result, quality of housing environments were sacrificed. As little attention was given to the landscapes in apartment complex, they were constructed very simple and identical in outdoor space of apartment complex. This period can be referred to as the 'commonly universal period in apartment outdoor space'. 2) The second period spans from 1991 to 1996, during which time a housing construction project for two million residences was completed in order to significantly stimulate the provision of houses to the general public. As a result, regulations were relaxed causing housing environments to deteriorate. Although apartments were constructed very close together, there was some diversification and experimentation in outdoor styles. This period can be referred to as the 'congestion period of apartment outdoor space'. 3) The third period spans from 1997 to the present. During this time the number of unsold apartments has grown considerably throughout the country. Many different apartment complex marketing strategies have been employed to reduced the glut of unsold apartments. This experimental trend has continued and been well-received since the IMF period. The distinguishing characteristics of this period are the introduction of a rich natural landscape, the increase in communications among residents, the human oriented design, and the refined and elegant design for the outdoor street furnitures. As a result, this period can be named the "differentiation period of apartment outdoor space".

• Journal of Smart Tourism
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• 제1권4호
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• pp.31-42
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• 2021

Commercial space tourism is being developed and this trend is expected to continue and accelerate. Although opportunities and threats of space tourism attracted the interest of academia, literature on potential demand, attitudes and people's motivations for space tourism is scarce. In this context, this paper investigates young generations' interest and motivations towards different forms of space tourism. The cluster analysis on 2,207 respondents highlighted an interest in space tourism although motivated by different reasons, levels of budget and sustainability aspects. Interest in space tourism varies according to how far it is perceived as potential, possible or sustainable, or to people's personal feelings. The paper adds to contributions in the tourism field by investigating the opportunities space can offer this industry.

• International Journal of Internet, Broadcasting and Communication
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• 제9권2호
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• pp.58-63
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• 2017

The sound we hear is transmitted through the atmosphere. However, both the sound we want to hear and the surrounding sound are mixed, and noise is generated, and the sound is not clearly transmitted due to factors such as distance. In particular, in closed spaces like buildings, it is often difficult to hear sounds from outside because of the sound of reflection. People with hearing impairments, such as the elderly and the deaf, have a hard time hearing the sounds they want to hear. Thus, we are developing a hearing aid that can detect radio waves. To this end, we propose the development of a hearing aid that uses FM radio and Bluetooth. These devices are expected to be useful not only for the elderly and the deaf but also in situations where information is transmitted to a large number of people, such as students and tourists, in a large space. The main purpose of this device is to enable users to hear sound correctly without blind spots.

• 지역과문화
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• 제8권1호
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• pp.77-93
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• 2021

博物馆文化商品在博物馆收益中逐渐占据重要部分, 因此, 在博物馆经营中, 文化商品营销的重要性日益增大。本研究通过对中国故宫博物院和韩国国立中央博物馆的文化商品营销战略进行比较分析, 来探索两国博物馆文化商品营销的发展方向。为此, 通过产品, 价格, 渠道, 促销等营销4P战略分析, 分析了韩国国立中央博物馆（以下称中博)和中国故宫博物馆（以下称故宫)的文化商品的差异。研究结果表明, 在产品(product)方面, 故宫重视与其他企业的合作战略, 但中博主要以"企划展文化商品"为中心, 将重点放在自身的商品开发上。价格（price)方面, 中博的文化商品比一般产品的价格定价要高。与此相反, 故宫的部分文化商品与市面上类似产品比较, 以相对低廉的价格出售。据分析, 这是因为不同的市场占有率而采取的战略。从渠道(place)方面来看, 故宫利用多种电商销售文化商品, 而中博则通过特定网站进行集中销售。另外, 故宫的线下卖场位于故宫正门出入口等位置, 但中博的线下文化商品店则设立在中博内部。在促销(promotion)方面, 故宫主要利用网络社交媒体营销战略, 而中博会每年通过公开招募活动收集人们各种各样的想法, 开发文化商品。本次研究通过中国故宫博物院和韩国国立中央博物馆的博物馆文化商品营销方式的比较, 对中国和韩国博物馆文化商品的发展具有新的启示意义。