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http://dx.doi.org/10.52255/smarttourism.2021.1.4.5

Space Tourism: A New Frontier for Future Generations  

Giachino, Chiara (Department of Management, University of Turin)
Pucciarelli, Francesca (Department of Marketing, ESCP Business School)
Bollani, Luigi (Department of Esomas, University of Turin)
Bonadonna, Alessandro (Department of Management, University of Turin)
Koo, Chulmo (Smart Tourism Education Platform, Kyung Hee University)
Publication Information
Journal of Smart Tourism / v.1, no.4, 2021 , pp. 31-42 More about this Journal
Abstract
Commercial space tourism is being developed and this trend is expected to continue and accelerate. Although opportunities and threats of space tourism attracted the interest of academia, literature on potential demand, attitudes and people's motivations for space tourism is scarce. In this context, this paper investigates young generations' interest and motivations towards different forms of space tourism. The cluster analysis on 2,207 respondents highlighted an interest in space tourism although motivated by different reasons, levels of budget and sustainability aspects. Interest in space tourism varies according to how far it is perceived as potential, possible or sustainable, or to people's personal feelings. The paper adds to contributions in the tourism field by investigating the opportunities space can offer this industry.
Keywords
space tourism; Millennials; Generation MZ; sustainable tourism; consumer behavior;
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