• The Korean Journal of Food & Health Convergence
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• v.9 no.3
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• pp.11-17
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• 2023

This study aims to investigate the effect of the selection attribute of Newtro (New + Retro) product marketing, which is a recent topic in the food industry, on consumer satisfaction. Newtro marketing, also known as Newtro-style marketing, is a marketing strategy that emerged in South Korea, particularly in the food industry. Newtro marketing aims to appeal to consumers' nostalgia for the past while incorporating contemporary elements. As a research method, a survey was conducted on the importance of selection attributes and repurchase intention of Newtro food for consumer groups of various age groups ranging from teenagers to those in their 40s or older. To analyze the demographic content of the sample, frequency analysis of the SPSS statistical package was performed, and structural equation modeling was performed using the AMOS program for confirmatory factor analysis and discriminant validity analysis. The analysis results are as follows. First, Package Design, Perceived Healthiness, and Emotional Taste, optional attributes of Newtro marketing, significantly affected satisfaction. Second, satisfaction was found to have a statistically significant effect on repurchase intention. However, Functional Flavor did not statistically affect satisfaction. This study empirically analyzed the importance of consumers' selection attributes for the recently popular food Newtro marketing and suggested implications.

• Korean Journal of Organic Agriculture
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• v.28 no.3
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• pp.347-365
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• 2020

In South Korea, social, the number of single-person households has rapidly increased because of financial factors. Since single-person households have characteristics differentiated from general households, many enterprises pay attention to them that appear as important consumers. This study conducted a survey with consumers in their 20s to 50s in single-person households, nationwide who had an experience of purchasing HMR. The results of this study can be summarized as follows: First, of the benefits pursued in dietary life, the pursuit of nutrition a negative (-) impact on RTH type and did not have any impacts on the RTE and RTC types. The pursuit of taste had a positive (+) impact only on the RTE type while it did not have any impact on the RTH and RTC types. The pursuit of convenience had positive (+) impacts on all RTH, RTE and RTC types, while the pursuit of price sought did not have any impact on all types. Second, of the preferences by each HMR type, preferences for the RTH and RTC types had positive (+) impacts on purchase intention while preference for the RTE type did not have any impact on purchase intention. Third, of the benefits pursued in dietary life, the pursuits of taste and convenience had positive (+) impacts on purchase intention while the pursuits of nutrition and price did not have any significant impacts on purchase intention. In addition, of the benefits pursued in dietary life, the pursuit of convenience had a significant impact on purchase intention mediated by preference by each HMR type. As a result, taste of HMR and the aspects of convenience act as factors inducing purchases, and products in the various forms of taste and convenience in order to appeal consumers who pursue taste and convenience.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.59-66
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• 2018

In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.175-188
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• 2002

The objectives of this study are to develop and test a research model specifying the relationship between brand loyalty and sales of rice brands and to provide insight on establishing a marketing strategy for rice brands in South Korea. Results indicate that the information source a consumer relies upon is related to brand loyalty in the rice category. Second, consumers who are highly involved with the product category tend to be more brand loyal. Third, demographic of purchasing behavior are positively related to rice brand loyalty. Fourth, demographic characteristics can partially explain differences in rice brand loyalty. Finally, rice brand loyalty was positively related to consumer satisfaction.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.107-116
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• 2018

Information is very important for modern consumers, and the factors that have a great influence on product purchasing. Accordingly, elucidating factors affecting the retrieval process of information is an important. This study identifies factors that affect tourism information retrieval activities. First, it was carried out the meta analysis of tourism information, repurchase intention, attitude toward technology, and information utilization. Through the meta analysis, hypothesis model about each factor of information retrieval and repurchase of tourism products was suggested. The hypothesis model was verified by a survey of Korean and Japanese tourists. As a result, it is confirmed the relationship between the above factors. The results of this study are expected to contribute to the development of a tourists' information usage model in the future.

• Food Science of Animal Resources
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• v.30 no.2
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• pp.171-178
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• 2010

The objective of this study was to compare the quality characteristics of chicken breast and thigh meat from North Korean native chickens (NKNC), South Korean native chickens (SKNC, woorimotdak), and commercial broilers (CB). NKNC thigh meat had a higher crude protein content than CB. In addition, the breasts of NKNC and CB had higher pH values than that of SKNC, but the cooking loss was higher in NKNC. The surface color of the breast and thigh meat of NKNC was darker and redder than that of SKNC and CB. The total collagen content of the breast and thigh muscles was the highest in NKNC, followed by SKNC and CB. A similar trend occurred with breast meat hardness. The content of arachidonic and docosahexaenoic acids was higher in both the breast and thigh muscles of NKNC than in those of the other groups, while the concentrations of linoleic and linolenic acids were higher only in thigh meat. Sensory evaluation did not show any differences among the three different strains of chicken except for the meat color. Sensory panelists preferred thigh meat from SKNC and CB to that of NKNC due to the strong dark color of the NKNC. Based on these results, NKNC had harder breasts based on texture, as well as a darker surface color and higher composition of long chain polyunsaturated fatty acids than CB. The quality characteristics of SKNC tested in this study were intermediate between NKNC and CB; however, SKNC may have a better chance of acceptance by Korean consumers due to the undesirable color of NKNC.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.147-158
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• 2019

The purpose of this study is to identify differences based on demographic characteristics and travel-related characteristics: first, whether travelers used a domestic travel agency and second whether travelers purchased a full-package travel program. A sample selection probit model was used to provide simultaneous evaluation of the different characteristics of outbound travelers. The present study investigates how tourists make decisions based on two travel-pattern choices. It then goes on to explore the characteristics of outbound travelers from South Korea. The data is drawn from a nationwide survey in South Korea, and a total of 859 surveys were used for analysis. Due to the interdependent nature of the choices, a sample selection probit model was used to estimate outbound tourists' use of domestic travel agency and purchase of full travel package. Significant determinants of domestic travel agency use are identified as age, gender, marital status, party size, children, length of travel, and travel distance, while those of full travel package purchase are age, marital status, and travel purpose. Estimated results provide manifestations of differing travel needs of outbound travelers. the results of this study demonstrate differences between travel-agency users and full-package travel-program consumers and provide determinants that affect the purchase of full-package travel.

• Health Policy and Management
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• v.28 no.3
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• pp.226-232
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• 2018

The objectives of this study were to evaluate the current state of governance structure and management of the health system to achieve the goals of the health system in South Korea, and to propose reform plan. This study drew implications from the governance of United Kingdom, Germany, and Netherlands, based on the principle of health system proposed by World Health Organization. The presidency and the health ministry should make macroscopic decision-making. The government has to decentralize the enforcement by municipality to operate public health and national health insurance (NHI), and to distribute the centralized NHI fund by municipality. The front line health centers and community centers should provide integrated health and social services. The government has to establish diversified regulatory bodies to enhance both the patient-centered care and the efficiency and equity of health care, and to provide mechanisms for ensuring autonomy of providers. The governance of the health system should be composed of the centralization of macro decision-making, the decentralization of implementation by municipality, the integration of health and social services on the front line, and the well-balanced regulation and autonomy on both consumers and suppliers.

• Horticultural Science & Technology
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• v.34 no.3
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• pp.396-404
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• 2016

In this study, four cultivars of strawberry commonly grown in South Korea, 'Daewang', 'Seolhyang', 'Maehyang', and 'Ssanta', were evaluated for several qualities, including the presence of phytochemicals, sugar content, organic acids, and fruit hardness. The plants were cultivated on a high-bench bed system in a plastic greenhouse and drip irrigated. Fruit samples were collected three times in February 2013 to analyze the fruit characteristics. We found that the fruit hardness of the 'Daewang', 'Maehyang', and 'Ssanta' cultivars was greater than that of 'Seolhyang', however 'Seolhyang' showed the highest moisture content of all the cultivars, indicating that fruit hardness was negatively associated with moisture content. Furthermore, 'Seolhyang' was found to have the highest levels of phenolic compounds and anthocyanins compared to the other cultivars. 'Maehyang' had the highest amount of total sugars. 'Seolhyang' and 'Maehyang' accumulated higher amounts of total organic acids. As a result, 'Daewang' and 'Maehyang' were expected to be preferred by consumers because they had the highest ratio of sugar to total acid in their fruit.

• Asia Marketing Journal
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• v.18 no.3
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• pp.65-88
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• 2016

Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed. Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on the adoption of mobile commerce between developed and developing countries. In this study, the motivation for studying advanced mobile phone services adoption in the South Korea and Viet Nam is presented. Second, M-Commerce adoption model is introduced as a starting point for the research model. We then integrate price, personal innovativeness, quality dimension and perceived of playfulness into our model. Next, we describe our method and report the results of our analysis. The paper concludes with a discussion of the results from both the South Korea and Viet Nam with implications.