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http://dx.doi.org/10.14400/JDC.2018.16.4.107

A study on factors affecting consumers' information retrieval activities: Focusing on outbound tourism consumers in Japan and South Korea  

Bae, Jongmin (Gradaute School, College of Commerce, Nihon University)
Publication Information
Journal of Digital Convergence / v.16, no.4, 2018 , pp. 107-116 More about this Journal
Abstract
Information is very important for modern consumers, and the factors that have a great influence on product purchasing. Accordingly, elucidating factors affecting the retrieval process of information is an important. This study identifies factors that affect tourism information retrieval activities. First, it was carried out the meta analysis of tourism information, repurchase intention, attitude toward technology, and information utilization. Through the meta analysis, hypothesis model about each factor of information retrieval and repurchase of tourism products was suggested. The hypothesis model was verified by a survey of Korean and Japanese tourists. As a result, it is confirmed the relationship between the above factors. The results of this study are expected to contribute to the development of a tourists' information usage model in the future.
Keywords
Tourism marketing; Korea; Japan; The use of information; The factors of search activity;
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Times Cited By KSCI : 4  (Citation Analysis)
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