• 산경연구논집
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• 제9권4호
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• pp.7-17
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• 2018

Purpose - This study aims to investigate domestic wine consumption behavior and make future sales strategies and marketing plans. Research design, data, and methodology - To achieve the purpose of the study, the surveys were conducted targeting 350 wine customers in Jeju and Seoul. 331 responses were collected, and out of them, 21 responses were deleted because they lacked the proper information fill in. A descriptive statistical analysis was applied to the remaining 310 responses. The statistical techniques used for carrying out hypothesis-testing are EFA_(exploratory factor analysis), multiple-regression analysis, and moderating effect in SPSS 18.0. Results - The results indicate that fashion oriented, sociality aspiration and rationality seeking lifestyles had significant influence upon internal attributes. However, well-being oriented and having enjoyment oriented lifestyle had no significant influence upon internal attributes. Furthermore, all the types of lifestyles except social aspiration lifestyles had a positive influence upon external attributes, whereas internal or external attributes had positive influence on customer satisfaction. Conclusions - The consumers who experienced wine purchases think wine selection attributes differ before and after experiencing wine drinking, and it shows that the circumstantial variables as purchase situations prove to be important predicted variables in the behavior field of wine consumers. It implies appropriate wine education according to the consuming trend about wine for wine consumers are needed.

• 가정과삶의질연구
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• 제14권1호
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• pp.65-84
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• 1996

This study aims at the extraction of what is universally to be taught in modern Korean Families and its scalization. That is it attempts to provide the criterion by which we can determine what to teach children in the family not in society or school. For this purpose this study firstly reviews the preceeding studies on the subject. As a result of the review we postulate the hypothetical structure consisting of 12 domains. Secdndly we gather the parent's view on the topic by interviewing 192 parents of the students. On the basis of this study we can construct the questionnaire(Likert scale; 5 point) After we conduct an extensive empirical research(518 parents) in order to generalize 179 items of the worked-out questionnaire. We apply factor analsis(principal axis factoring oblique (promax) rotation) in the verfication of the validity. As the consequence we select 87 items consisting 15 factors which explain 71% of common variance. We name the 15 educational factors extracted in the scale as follows; Values & Sociality Training for basic living habits The maintenance of the culture life on the family Religious life Learning guide Economic life Patriotism Independent living Table manners The management of commodity The preservation of family unity Sex & a Frendship with the opposite sex Esteem for a traditional way of life Respect for the Old Filial piety. The reliabiliy of the scale is the cronbach a=.96 which turns out to be satisfactory.

• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• Human Ecology Research
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• 제53권6호
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• pp.595-604
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• 2015

This study analyzes child variables (child's temperament and child's depression) and parent variables (spouse support, social support, and job satisfaction) associated with married nurse parenting stress and provides data that can assist institutional support mechanisms. The research targeted 232 nurses at five general hospitals in Seoul, Gyeonggi-do, Jeolla-do, Chungcheong-do with elementary children. Data were analyzed using t-test, Pearson correlation analysis, and hierarchical regression analysis. The results of the study were as follows. First, there were significant correlations in parenting age, child number and parenting stress for mothers. Second, married nurses with high sociality of temperament, low sensitivity of temperament, and high activity of temperament child as well as married nurses with spouse support, social support, job satisfaction saw a reduction in high levels of parenting stress. Third, the results of this study showed that child depression, sensitivity of temperament, spouse support, and job satisfaction were factors to understand married nurses parenting stress. Child depression was an important factor to understand married nurses parenting stress. The results indicated variables affecting parenting stress of married nurses and suggested directions for the social welfare system.

• 한국인공지능학회지
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• 제11권3호
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• pp.7-15
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• 2023

Purpose: The purpose of this study is to investigate how consumers perceive electric vehicles and factors that affect attitude, satisfaction, and intention to use electric vehicles and to explore policy issues regarding climate change and global environment. By classifying actual and potential users, this study developed the following research questions: i) factors including economic feasibility, sociality, environmental sustainability, inefficiency, inconvenience, convenience, and uncertainty affect attitude to electric vehicles; ii) attitude to electric vehicles affects actual consumers' satisfaction; and iii) attitude to electric vehicles affects potential users' intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses and ANOVA to test hypotheses. Results: The results of this study found that economic feasibility and convenience factors significantly affect attitude in both cases of actual and potential users. How actual users perceive efficiency of electric vehicles negatively and uncertain issues such as battery technology affect attitude to electric vehicles. Conclusions: This study provides policy implications that foster promotional policies for the adoption of electric vehicles for environment and regulate negative aspects. This study also provides managerial implications for manufacturers to develop better technology competences to enhance reliability on electric vehicles.

• 한국환경생태학회지
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• 제31권6호
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• pp.595-605
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• 2017

본 연구는 숲이 가지고 있는 산림치유인자들과 요인들을 활용하여 방과후 산림치유프로그램 활동이 유아의 친사회적 행동과 자아효능감에 어떠한 효과가 있는지를 알아보고자 하였다. 실험대상은 청주시 ${\bigcirc}{\bigcirc}$동에 위치한 유아교육기관으로 산림치유프로그램 활동을 실시하는 실험집단과 산림치유프로그램 활동을 하지 않고 유아교육기관에서 운영하는 프로그램에만 참여하는 비교집단 만3세~5세 유아 남녀 각각 20명으로 하였다. 실험기간은 2017년 4월 10일부터 2017년 7월10일까지 매주 1회씩 12회로 1시간(60분)씩 실시하였다. 산림치유프로그램 활동 실시 전후에 유아를 대상으로 친사회적 행동과 자아효능감 검사를 실시하고 그 자료는 SPSS 18.0 프로그램으로 분석하였다. 그 결과 긍정적인 행동을 수행할 수 있는 친사회적 행동과, 자신감을 나타내는 자아효능감은 통계적으로 유의미하게 나타났다 (p<0.05). 산림치유프로그램 활동을 실시한 유아들은, 자연과 더불어 또래들과 함께 지내며 긍정적인 생각을 하여 자신감이 향상되었다. 또한 생태지식뿐만 아니라 상대에 대한 배려와 협동심이 증가하였다. 친사회성의 하위요인인 개인정서조절능력과 대인관계형성능력, 유아교육기관 적응능력, 자아효능감의 하위요인인 신체적 효능감이 크게 향상되어 친사회적행동과 자아효능감에 긍정적인 영향을 주는 것으로 나타났다.

• 한국보육지원학회지
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• 제11권1호
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• pp.395-413
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• 2015

본 연구의 목적은 어머니의 양육스트레스가 모유수유 영아와 비모유수유 영아의 발달에 미치는 영향력을 살펴보는 것이다. 이를 위해, 서울과 경기지역에 거주하는 생후 3개월의 영아 533명과 어머니를 대상으로, K-ASQ에 의한 영아발달 측정과 양육스트레스에 대한 설문조사를 실시하였다. 연구결과는 다음과 같다. 첫째, 모유수유 어머니가 비모유수유 어머니에 비해 양육스트레스 수준이 낮았고, 특히 부모역할 스트레스 수준이 더 낮은 것으로 나타났다. 둘째, 모유수유 영아가 비모유수유 영아에 비해 개인-사회성 발달이 더 양호한 것으로 나타났다. 셋째, 어머니의 양육스트레스는 모유수유 영아의 모든 발달에 영향을 미치며 특히 의사소통 발달에는 총 12.4%의 영향력을 미치는 것으로 나타났다. 반면, 비모유수유 영아의 발달에는 의사소통과 개인-사회성 발달에만 영향을 미치며 그 외 발달에 미치는 영향력은 유의하지 않았다. 넷째, 어머니의 양육스트레스 중에서도 부모역할 스트레스는 모유수유 영아와 비모유수유 영아의 발달에 부정적인 영향을 주는 주요인으로 나타났다. 본 연구결과를 토대로, 모유수유 실천과 어머니의 부모역할 스트레스 감소를 위한 가족과 사회의 지원방안에 대해 제안하였다.

• 한국가정과교육학회지
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• 제19권1호
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• pp.35-45
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• 2007

본 연구는 화장태도, 자아존중감, 신체만족도와 의복행동 간의 관계를 조사하기 위하여 서울시내 여대생 356명을 대상으로 조사연구를 실시하였으며, SPSS WIN 12.0을 사용하여 통계 처리하였고 다음과 같은 연구 결과를 얻었다. 첫째, 화장태도에 대한 요인분석 결과, 자신감 추구, 심미성 추구, 사회성 추구, 매력성 추구, 유행성 추구의 5가지 요인이 도출되었으며 이들이 설명한 총 변량은 59%였다. 둘째, 화장태도의 5가지 요인과 4가지 의복행동(심미성, 과시성, 성적매력, 심리적 의존성)간에는 모두 유의적인 정적 상관관계를 보였다. 또한 자아존중감은 의복의 과시성과, 신체만족도는 의복의 성적매력과 유의적인 정적 상관을 나타내었다. 셋째, 의복의 성적매력에 유의적인 영향을 미친 것은 자아존중감과 화장태도의 3가지 요인(심미성 추구, 매력성 추구, 유행성 추구)이었고, 의복의 심미성과 심리적 의존성에 영향을 미친 것은 모두 화장태도의 4가지 요인(자신감 추구, 심미성 추구, 사회성 추구, 유행성 추구)이었으며, 의복의 과시성에 유의적인 영향을 미친 것은 자아존중감과 화장태도의 2가지 요인(자신감 추구, 심미성 추구)이었다. 넷째, 자아존중감이 높은 집단이 낮은 집단보다 의복의 과시성과 성적매력이 높았으며, 신체만족도가 높은 집단은 낮은 집단에 비하여 의복의 성적매력이 높게 나타났다.

• 대한간호학회지
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• 제24권1호
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• pp.85-95
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• 1994

The effects of media violence on the delinquent behavior and violence of children and adolescent are controversial. However, a small but genuine association appears to exist between media violence and aggression or violence. At the present, for a considerable proportion of the population of children and adolescent, delinquent behavior and violence has become a major problem and a way of life. One factor contributing to this problem has been assumed to be the negative influence of mass media including television, drama, videotapes and fiction magazines and so on. Therefore, this paper is intended to discriminate the causal relationship of influence of mass media and juvenile delinquent behavior and violence and to provide nine hypotheses derived from reviewing the literature related to mass media and delinquent behavior. The nine hypotheses are as follows : 1. The presence of modeling mass media crime themes and the extent of interest in and exposure of children and adolescent to media violence themes will be positively correlated to their delinquent(aggressive) behavior. 2. A higher positive correlation will be revealed between interest in and exposure to media violence themes and aggressive behavior among adolescent having parental rejection than among adolescent not experiencing parental rejection. 3. A higher positive relationship will be found between interest in and exposure to mass media crime themes and delinquent behavior among youth having need deprivation than among youth not having need frustration. 4. A higher positive relationship will be presented between the presence of imitating mass media crime themes and interest in and exposure to media violence themes and delinquent or aggressive behavior among youth dysplaying their maladaptive character tendency than among those adolescent dysplaying adaptive character tendency. 5. A higher positively correlating relationship will be shown between interest in and exposure to mass media crime themes and delinquent behavior among youth with a higher scores of depressive trend than among those youth having few or no depression. 6. A higher positive relationship will be found between interest in and exposure to media violence themes and aggressive behavior among adolescent complaining of a high degree of psychosomatic complaints than among those youth having few or no psychosomatic complaints. 7. A higher positive correlation will be appeared between interest in and exposure to mass media crime themes and delinquent behavior among youth displaying aggressive impulsiveness than among those youth having few or no aggressive impulsiveness. 8. A higher positive relationship will be found between interest in and exposure to media violence themes and aggressive behavior among youth having antisocial character or neurotic character with weak ego functioning than among those adolescent not having antisocial character or neurotic character with weak ego functioning. 9. A higher positive correlation will be existed between interest in and exposure to mass media crime themes and delinquent behavior among adolescent displaying the lack of sociality than among those youth not having the lack of sociality. The above nine hypotheses will be tested by statistical methods including Chi-square test, simple correlation, principal component analysis, principal component regression analysis and LISREL path analysis.