• The Journal of Industrial Distribution & Business
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• v.9 no.4
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• pp.7-17
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• 2018

Purpose - This study aims to investigate domestic wine consumption behavior and make future sales strategies and marketing plans. Research design, data, and methodology - To achieve the purpose of the study, the surveys were conducted targeting 350 wine customers in Jeju and Seoul. 331 responses were collected, and out of them, 21 responses were deleted because they lacked the proper information fill in. A descriptive statistical analysis was applied to the remaining 310 responses. The statistical techniques used for carrying out hypothesis-testing are EFA_(exploratory factor analysis), multiple-regression analysis, and moderating effect in SPSS 18.0. Results - The results indicate that fashion oriented, sociality aspiration and rationality seeking lifestyles had significant influence upon internal attributes. However, well-being oriented and having enjoyment oriented lifestyle had no significant influence upon internal attributes. Furthermore, all the types of lifestyles except social aspiration lifestyles had a positive influence upon external attributes, whereas internal or external attributes had positive influence on customer satisfaction. Conclusions - The consumers who experienced wine purchases think wine selection attributes differ before and after experiencing wine drinking, and it shows that the circumstantial variables as purchase situations prove to be important predicted variables in the behavior field of wine consumers. It implies appropriate wine education according to the consuming trend about wine for wine consumers are needed.

• Journal of Families and Better Life
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• v.14 no.1
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• pp.65-84
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• 1996

This study aims at the extraction of what is universally to be taught in modern Korean Families and its scalization. That is it attempts to provide the criterion by which we can determine what to teach children in the family not in society or school. For this purpose this study firstly reviews the preceeding studies on the subject. As a result of the review we postulate the hypothetical structure consisting of 12 domains. Secdndly we gather the parent's view on the topic by interviewing 192 parents of the students. On the basis of this study we can construct the questionnaire(Likert scale; 5 point) After we conduct an extensive empirical research(518 parents) in order to generalize 179 items of the worked-out questionnaire. We apply factor analsis(principal axis factoring oblique (promax) rotation) in the verfication of the validity. As the consequence we select 87 items consisting 15 factors which explain 71% of common variance. We name the 15 educational factors extracted in the scale as follows; Values & Sociality Training for basic living habits The maintenance of the culture life on the family Religious life Learning guide Economic life Patriotism Independent living Table manners The management of commodity The preservation of family unity Sex & a Frendship with the opposite sex Esteem for a traditional way of life Respect for the Old Filial piety. The reliabiliy of the scale is the cronbach a=.96 which turns out to be satisfactory.

• Journal of Fashion Business
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• v.16 no.6
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• Human Ecology Research
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• v.53 no.6
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• pp.595-604
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• 2015

This study analyzes child variables (child's temperament and child's depression) and parent variables (spouse support, social support, and job satisfaction) associated with married nurse parenting stress and provides data that can assist institutional support mechanisms. The research targeted 232 nurses at five general hospitals in Seoul, Gyeonggi-do, Jeolla-do, Chungcheong-do with elementary children. Data were analyzed using t-test, Pearson correlation analysis, and hierarchical regression analysis. The results of the study were as follows. First, there were significant correlations in parenting age, child number and parenting stress for mothers. Second, married nurses with high sociality of temperament, low sensitivity of temperament, and high activity of temperament child as well as married nurses with spouse support, social support, job satisfaction saw a reduction in high levels of parenting stress. Third, the results of this study showed that child depression, sensitivity of temperament, spouse support, and job satisfaction were factors to understand married nurses parenting stress. Child depression was an important factor to understand married nurses parenting stress. The results indicated variables affecting parenting stress of married nurses and suggested directions for the social welfare system.

• Korean Journal of Artificial Intelligence
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• v.11 no.3
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• pp.7-15
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• 2023

Purpose: The purpose of this study is to investigate how consumers perceive electric vehicles and factors that affect attitude, satisfaction, and intention to use electric vehicles and to explore policy issues regarding climate change and global environment. By classifying actual and potential users, this study developed the following research questions: i) factors including economic feasibility, sociality, environmental sustainability, inefficiency, inconvenience, convenience, and uncertainty affect attitude to electric vehicles; ii) attitude to electric vehicles affects actual consumers' satisfaction; and iii) attitude to electric vehicles affects potential users' intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses and ANOVA to test hypotheses. Results: The results of this study found that economic feasibility and convenience factors significantly affect attitude in both cases of actual and potential users. How actual users perceive efficiency of electric vehicles negatively and uncertain issues such as battery technology affect attitude to electric vehicles. Conclusions: This study provides policy implications that foster promotional policies for the adoption of electric vehicles for environment and regulate negative aspects. This study also provides managerial implications for manufacturers to develop better technology competences to enhance reliability on electric vehicles.

• Korean Journal of Environment and Ecology
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• v.31 no.6
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• pp.595-605
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• 2017

This study was intended to investigate the effects of after-school forest healing programs on the pro-social behavior and self-efficacy of young children using the attributes of forest and the forest healing factors. The children attending a kindergarten located in ${\bigcirc}{\bigcirc}$ - dong, Cheongju city were divided into a test group which participated in the forest healing program activities and a control group which participated in the regular programs of the kindergarten but not in the forest healing program. Each group consisted of 20 boys and girls aged 3 to 5 years. The forest healing program was conducted once a week from 10 April to 10 July in 2017 for a total of 12 sessions, and each session lasted one hour (60 minutes). The pro-sociality behavior and self-efficacy test of the children was conducted before and after the forest healing program, and the data were analyzed using SPSS 18.0 program. The result showed that the pro-social behaviors that indicated the ability to execute the positive action and the self-efficacy that indicated the self-confidence were statistically significant (p<0.05). The young children who participated in the forest healing program improved their self-esteem through positive thoughts from being with their peer in nature. Moreover, they increased not only ecological knowledge but also consideration for others and cooperative spirit. They also greatly improved the ability to control personal emotion and the ability to form the personal relationship which are the sub-factors of pro-sociality, the ability to adapt to the early childhood education institution, and the physical efficacy which is the sub-factor of self-efficacy. It was concluded that the after-school forest healing program had a positive impact on pro-social behavior and self-efficacy.

• Korean Journal of Childcare and Education
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• v.11 no.1
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• pp.395-413
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• 2015

This study aims to observe the impact of mothers' child-rearing stress on the development of 3-month-old, breastfeeding and non-breastfeeding infants. For this purpose, a survey based on the K-ASQ scale was conducted on a sample of 533 3-month-old infants and their mothers in the Seoul and Kyeong-gi area. The results of the study are as follows. First, breastfeeding mothers felt less child-rearing stress than their non-breastfeeding counterparts, especially in parent-role stress. Second, breastfeeding infants exhibited a better personal sociality than non-breastfeeding infants. Third, it was found that mothers' child-rearing stress had an impact on all aspects of infant development in breastfeeding infants, and especially in the development of communicational skills, having an impact of 12.4%. However, in non-breastfeeding infants, mothers' child-rearing stress had an impact only on communication and personal sociality development and exhibited a nonsignificant impact on other aspects. Lastly, it was found that mothers' parent-role stress, out of all aspects of child-rearing stress, was the main factor of negative impact on infant development in both breastfeeding and non-breastfeeding infants. Based on the results of this study, I have suggested family-level and society-level support measures to reduce mothers' parent-role stress and promote breastfeeding.

• Journal of Korean Home Economics Education Association
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• v.19 no.1 s.43
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• pp.35-45
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• 2007

The purpose of this study was to examine the influence of make-up attitude, self-esteem and body satisfaction on clothing behavior. The data was collected from 356 female college students in Seoul. For data analysis, reliability analysis, factor analysis, correlation analysis, stepwise multiple regression and t-test were used. The results of this study were as follows: 1) Five factors of make-up attitude were identified: pursuit of confidence, aesthetics, sociality, fashion and attractiveness. 2) Five factors of make-up attitude had Positive correlation related to clothing behavior i. e. aesthetics, exhibition, dependence and sexual attractiveness. 3) The aesthetics and dependence of clothing were influenced by pursuit of confidence, aesthetics, sociality and fashion. The exhibition of clothing was influenced by pursuit of confidence, pursuit of aesthetics and self-esteem. The sexual attractiveness of clothing was influenced by self-esteem, pursuit of aesthetics, attractiveness and fashion. 4) There was significant difference between the group of high self-esteem and low self-esteem on aesthetics and sexual attractiveness of clothing. 5) There was significant difference between the group of high body satisfaction and low body satisfaction on sexual attractiveness of clothing.

• Journal of Korean Academy of Nursing
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• v.24 no.1
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• pp.85-95
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• 1994

The effects of media violence on the delinquent behavior and violence of children and adolescent are controversial. However, a small but genuine association appears to exist between media violence and aggression or violence. At the present, for a considerable proportion of the population of children and adolescent, delinquent behavior and violence has become a major problem and a way of life. One factor contributing to this problem has been assumed to be the negative influence of mass media including television, drama, videotapes and fiction magazines and so on. Therefore, this paper is intended to discriminate the causal relationship of influence of mass media and juvenile delinquent behavior and violence and to provide nine hypotheses derived from reviewing the literature related to mass media and delinquent behavior. The nine hypotheses are as follows : 1. The presence of modeling mass media crime themes and the extent of interest in and exposure of children and adolescent to media violence themes will be positively correlated to their delinquent(aggressive) behavior. 2. A higher positive correlation will be revealed between interest in and exposure to media violence themes and aggressive behavior among adolescent having parental rejection than among adolescent not experiencing parental rejection. 3. A higher positive relationship will be found between interest in and exposure to mass media crime themes and delinquent behavior among youth having need deprivation than among youth not having need frustration. 4. A higher positive relationship will be presented between the presence of imitating mass media crime themes and interest in and exposure to media violence themes and delinquent or aggressive behavior among youth dysplaying their maladaptive character tendency than among those adolescent dysplaying adaptive character tendency. 5. A higher positively correlating relationship will be shown between interest in and exposure to mass media crime themes and delinquent behavior among youth with a higher scores of depressive trend than among those youth having few or no depression. 6. A higher positive relationship will be found between interest in and exposure to media violence themes and aggressive behavior among adolescent complaining of a high degree of psychosomatic complaints than among those youth having few or no psychosomatic complaints. 7. A higher positive correlation will be appeared between interest in and exposure to mass media crime themes and delinquent behavior among youth displaying aggressive impulsiveness than among those youth having few or no aggressive impulsiveness. 8. A higher positive relationship will be found between interest in and exposure to media violence themes and aggressive behavior among youth having antisocial character or neurotic character with weak ego functioning than among those adolescent not having antisocial character or neurotic character with weak ego functioning. 9. A higher positive correlation will be existed between interest in and exposure to mass media crime themes and delinquent behavior among adolescent displaying the lack of sociality than among those youth not having the lack of sociality. The above nine hypotheses will be tested by statistical methods including Chi-square test, simple correlation, principal component analysis, principal component regression analysis and LISREL path analysis.