• Title/Summary/Keyword: Social-cultural Factors

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A Study of Social Responsibility and Cultural Marketing of Korean Casual Brands (캐주얼 브랜드의 사회적 책임과 문화마케팅에 대한 연구)

  • Kim, Eun-Gyeung;Sung, Hee-Won
    • Fashion & Textile Research Journal
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    • v.13 no.2
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    • pp.162-172
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    • 2011
  • The purpose of this study is to examine the influences of social responsibility and culture marketing on corporate image and brand equity in the casual wear market. In addition, whether corporate image and brand equity have impact on purchase intention is investigated among high school students in a local area. Two casual brands, Polham and Tate are selected for this study. The data are collected from male and female adolescents living in a local area with convenience sampling method. A total of 402 useful data are analyzed by SPSS 14.0 program. The results of this study are as follows. First, there are significant relationships among corporate social responsibility, culture marketing, corporate image, and brand equity of two brands. Second, environmental cultural support, social contribution, and economical responsibility of CSR present positive influences on corporate image and brand equity in common between two brands. Especially environmental cultural support of fashion business is highly important to improve corporate image and brand equity. Third, cultural direction and cultural business marketing are more influential than cultural sales promotion or cultural support marketing to improve corporate image and brand equity. Fourth, corporate image does not have a direct influence on the purchase intention, but brand equity factors show significant influences on the purchase intention. In conclusion, fashion companies should commit to perform corporate social responsibility and culture marketing that are suitable to target market for the long term, since these efforts would improve corporate image and build brand equity.

Role of Cultural Factors in IT Projects: In the Context of Developing Economies

  • One-Ki Daniel Lee;Josephine Namayanja;Dilnoza Ibragimova
    • Asia pacific journal of information systems
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    • v.30 no.1
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    • pp.188-213
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    • 2020
  • Various information and communication technologies (ICT) and electronic government (e-Government) projects have been planted in hopes of economic and social growth in developing economies. These types of ventures usually involve working in societies with their own unique cultures in various aspects that often cause "custom ways" of planning, implementing, coordinating, and controlling in IT projects, thus playing a grand role in determining the success of IT projects. Due to a lack of understanding of local cultural factors and a deficiency of cultural risk evaluation models, however, many IT projects especially in the context of developing economies face failure. This study investigates the major cultural factors involved in IT projects and their effects on IT projects in developing economies. The framework is validated using the United Nations Development Programme's (UNDP) information and communication technology (ICT) and e-Government project cases of two countries in Central Asia, Uzbekistan and Kazakhstan. This study will help project managers develop management practices and strategies associated with the cultural factors they face during the various stages of their IT projects in their specific contexts.

The Effect of Cultural City Factors on Urban Identity and City Brand Equity (문화도시 요인이 도시정체성과 도시브랜드 자산에 미치는 영향)

  • Yu, Yunhyeong;Choi, Myeonggil;Jeong, Jaeyeob
    • Journal of Information Technology Applications and Management
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    • v.28 no.3
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    • pp.89-108
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    • 2021
  • The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

Anxiety of Foreign Industrial Workers (일부 외국인 산업근로자의 불안에 대한 조사)

  • Kim, Won Sook
    • Korean Journal of Occupational Health Nursing
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    • v.6 no.1
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    • pp.14-22
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    • 1997
  • This study was designed to determine anxiety factors and levels of anxiety of foreign industrial workers. One hundred and seventy five workers were researched who were working in Guro Working Complex, Ansan City and Sungnam City Working Complex asking 60 questionnaires from Feb. 25, 1996 to April 12, 1996. The results were as follows ; 1. The 30.3% of foreign workers were from Nepal, 17.7% from Bangladesh, 10.9% from SriLanka, 14. 9% from Philippines, 1.1% from Ghana. 80% of foreign workers were male, 11.1% were single and most of them were in the age from 25 to 34. 37.1% of foreign workers had not lived in Korea less than 12 months, 58.8% graduated from college, 33.7% from high school, and more than half lived in a dormitory. 2. On the anxiety level related to subject workers' general characteristics, the anxiety level from Nepal recorded the highest point 2.70 statistically showing a significant difference(p=0.0003). On the physical anxiety level, the workers from Nepal recorded a significantly low point comparing with Jamaica, Burma, Vietnam and Nigeria(p=0.01). 3. Emotional anxiety level marked the highest on the workers living as a tenant comparing with the workers in dormitory. 4. On anxiety factors, the emotional anxiety recoded the highest, the social anxiety and the somatic anxiety. 5. On the relation between the anxiety factor, the somatic anxiety factor had a relation with emotional, environmental, and occupational factors and on the other relation between the anxiety factor and emotional factor had a relation with environmental, social, cultural factors. Moreover, the environmental factor had a relation with the cultural factor, social factor had a relation with the cultural factor, and cultural factor was related to the occupational factor.

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The Study for Social Repositioning of Multi-Cultural Family in Jecheon City : From the perspective of Social Construction (제천시 다문화가정의 사회적 리포지셔닝 연구 : 사회적 구성주의의 관점에서)

  • Kim, Su-Wan;Park, Sang-Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.45-50
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    • 2019
  • This research analyzed that what factors affect to the change of social positioning of 'multi-cultural family(MCF)' centered on 'multi-cultural family in Jecheon City using Social Construction. The purpose of this research analyze the social positioning of MCF in Jecheon City, policy design depending on that social positioning and the effect of social perception. Therefore, this research carried out qualitative analysis method that analyzed news articles, legislations and interviews from 1990 to 2013 based on social construction theory. For the purpose, first, the time scope could be divided into four periods such as 'the quickening period in 1990s', 'quantitative growth period from 2000 to 2005', 'qualitative growth period from 2006 to 2011', 'the period of antagonism after 2012' of MCF.

A Study on the and Its Related Variables Social Distance of Adolescent of Multicultural Family in Rural Areas (농촌 다문화가정 청소년의 사회적 거리감과 관련 변인)

  • Jeong, Jin-Hwan;Lee, Chang-Seek
    • Journal of Agricultural Extension & Community Development
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    • v.18 no.1
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    • pp.73-99
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    • 2011
  • As multicultural family gradually increased, our society is changing towards multicultural society. This study tried to identify the factors related with social distance of adolescent of multicultural family. The participants were 568 middle school students living in S city, D and H county in Chungnam province. Data for the study were analyzed by frequency, mean comparison, correlation and regression analysis. The study results were summarized as follows. First, there were significant differences in social distance according to gender, school record, and place of residence. Second, there were significant differences in social distance according to degree of intimacy between general adolescents. Third, as a result of correlation analysis, the lower self-esteem was, the lower value orientation was, the lower cultural diversity was; the higher social distance is. Accordingly, social distance for adolescents had negative correlations with self-esteem, value orientation, and cultural diversity. Fourth, variables affecting social distance were gender, school record, family composition, place of residence, friend from multicultural family, intention to be a friend, experience of overseas travel, self-esteem, value orientation, cultural diversity. Among them, intention to be a friend was a main predictor.

Social Worker's Physical・Social Distance for People Living with HIV/AIDS (사회복지 업무 종사자의 HIV/AIDS 감염인에 대한 신체적・사회적 거리감)

  • Rhee, Young Sun;Lee, In Jeong
    • Korean Journal of Health Education and Promotion
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    • v.30 no.5
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    • pp.177-188
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    • 2013
  • Objectives: The purpose of this study was to evaluate the feeling of distance of social work practitioners for people living with HIV/AIDS(PLWHA) and to identify related factors. Methods: A total of 409 data were collected as convenience sampling from social welfare service providers. Independent variables were socio-demographic data, AIDS related knowledge, authoritarian personality, prejudice for minority(handicapped, women, foreigner, old aged), cultural competency. Data were analyzed by t-test, ANOVA, multiple regression analysis were conducted. Results: Multiple regression model was developed by integrating the significant variables from univariate analysis. Significant factors of physical distance were social prejudice against handicapped, knowledge about AIDS and critical awareness/knowledge about other culture. And significant factors of social distance were social prejudice against handicapped, knowledge about AIDS, authoritarian personality, critical awareness/knowledge about other culture. At last, we found that social prejudice against handicapped was the biggest factor for physical distance and authoritarian personality was the biggest factor for social distance of social work practitioners. Conclusions: The area of social services for PLWHA have to be expanded. Physical and social distance of professionals to provide services to PLWHA and factors affecting it is necessary to continue research. In addition, on the basis of these findings, specific training programs is need to be developed.

An Analysis on Factors that Affect Academic Achievement in Globalized Environment

  • SON, Bomi;CHO, Yooncheong
    • The Journal of Industrial Distribution & Business
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    • v.11 no.6
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    • pp.7-17
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    • 2020
  • Purpose: The purpose of this study is to examine the factors affecting the academic achievement of international students in degree programs in global education environment. Based on exploratory research, this study proposed four factors and examined effects of academic factors on academic satisfaction, effects of social factors on social adjustment, effects of cultural factors on cultural adaption, effects of economic factors on financial stability, and effects of four factors on academic achievement of international students. Research design, data, and methodology: This study conducted online survey to collect the data and results provide importance to increase interactivity between international students and teachers and between international students and hosting country's students. Results: The results of this study found what variables affect four proposed factors, while academic satisfaction significantly affects academic achievement rather than other factors. Conclusions: The results show how to improve academic related variables is key for the success of academic achievement. Results of this study provide implications which aspects should be considered to increase overall academic achievement by managing and improving the quality of higher education in global setting. This study provides managerial and policy implications for enhanced academic achievement of international students in global context.

Association between Self-esteem and Health Behavior of the Children with Multi-cultural Family Background (다문화가정 초등학생의 자아존중감과 건강행위 간의 관련성)

  • Yoo, Bit-Na;Park, Kyoung-Ok;Choi, Jin-Young
    • The Journal of Korean Society for School & Community Health Education
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    • v.11 no.1
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    • pp.41-55
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    • 2010
  • Objectives: This study was conducted to identify the characteristics of health behavior and self-esteem and the relationship between the two factors among elementary school students with multi-cultural family background. Participants: Survey participants were 87 multi-cultural family children who lived in Seoul and Kyoungi areas and were registered in the local elementary schools. Methods: Data collection was conducted by face-to-face interview survey. Elementary education majored undergraduate students who participated in the education support program for multi-cultural family children in the Ministry of Education and Science and primary researcher of this study interviewed the target students and finished the survey questionnaire based on the students' responses. Survey included general characteristics, multi-cultural family characteristics, self-esteem, and (physical, mental, and social) health behavior. Results: 1. The self-esteem scores of the multi-cultural families children were greater in girl than boys among the children whose parents were graduated from college or more, and whose father had his job. The participants' health behavior scores were different by mothers' educational level. 2. The better they speak in English the greater the self-esteem scores. There was no statistical difference in health behavior scores by the participants' multi-cultural family background. 3. Self-esteem had moderate level correlation with health behavior (r= .56, p= .00) including all sub-categories of physical, mental, and social health. Conclusions: Positive self-esteem level is more sensitive to explain multi-cultural family children's health behaviors, which means that self-esteem is an important factor determining multi-cultural children's health behaviors and their health status in future. Therefore, more research to identify the factors related to health behaviors should be supported and the health promotion programs utilizing self-esteem should be developed for the child and youth with multi-cultural family backgrounds.

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The Effect of Historical and Cultural Content-based Urban Regeneration on Resident Participation and Life Satisfaction : Focusing on Incheon Open Port Cultural District (역사·문화콘텐츠를 활용한 도시재생이 주민참여와 삶의 만족도에 미치는 영향 : 인천 개항장 문화지구 중심으로)

  • Jeong, Youngmi
    • Journal of Urban Science
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    • v.11 no.1
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    • pp.59-68
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    • 2022
  • This study, the meaning of historical and cultural content utilization in urban regeneration was examined and in the process, the causal relationship between each variable was verified through path analysis among physical, cultural, social, and economic factors. The purpose of this study is to find the main variables of historical and cultural content urban regeneration projects in which the moderating effect of economic factors and demographic characteristics, which are mediating effects, have a significant effect on resident participation and life satisfaction of local residents. Furthermore, by presenting a more integrated and effective urban regeneration policy plan, it is intended to ultimately contribute to the vitalization and direction of urban regeneration.