• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.4
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• pp.19-41
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• 2007

This research has a goal which is suggesting the way of constructing 'Cluster' which mean scheming the commencement of an enterprise in an early stage. Now it is reorganized into a IT industry structure 'Time-to market growth' is burst as a big issue. in that point, this research analyze the core success factor which is drawing from the existing IT industrial complex, and then it will be used to draw up to the 'Idealistic growth-support Cluster' on the basis of it, we pulled out various issues about the Corporate in the early stage of its growth. Therefore, this research is focused on presenting the ideal network(net) by considering the Network that organizations and business in Cluster or the network including the factors linked organizations and business in Cluster. therefore, this research carried out three big analysis. from the case investigation we pulled out the core growth factor, and then we approached the analysis of net structure for making application to Network Analysis. and then we analyzed that the characteristics of the Network after measuring by on the basis of analyzing core growth factor. and especailly, this research carried out the Core analysis for recognition of Core- support-frame by base Centrality Test on the net which is composed of growth support organizations at each Business. Judging from this, we can help to make full use of resources for the network analysis in Cluster and establish the Network Strategy by Structure comparison between the structure of industry-Cluster and ideal Business-support networks on the basis of the analysis from the Core-success-factor

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.2
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• pp.49-68
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• 2007

This paper develop self pre-checkup lists for the validity of business model as web business starters can utilize to open business. In particular, self pre-checkup lists invented by Dr. Bruce Merrifield, is reapplied and modified in appropriate to internet shopping mall business. This paper complete many literature reviews to identify appropriate factors of evaluation such as about the characters of internet business, business validity testing theory for internet business model, pros and cons of e-business and startup ventures, factor analysis of technology valuation, and pros and cons for internet shopping mall. This paper define six different factors; scale of sales, the growth rate of market, competitiveness, risk portfolio, industry upside down, and social conditions, as the factors of evaluating the business attractiveness. Meanwhile, it define characters of CEO, content's power, mutual inclusion, commerce, fulfillment, marketing power as the factors of business appropriateness. This paper also conducts several case studies; company I, D, G of applying the former model. This paper sort out internet business model in imaginations by utilizing self pre-checkup lists of business evaluation. Also, the outcomes of evaluation is expected to provide meaningful future business implications.

• Journal of Venture Innovation
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• v.2 no.1
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• pp.119-130
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• 2019

In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5865-5874
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• 2015

Large accidents such as the recent to the ringing years Pat disaster they become apparent in the human resources, the cause of the accident is also the site corresponding manual member and management blind spots, are aggregated such as safety frigidity. Big problem is safe frigidity of workplace than accident. It is also a reason to introduce a punitive damages system in offices and business owners that caused the direct safety accident from this point. Punitive damages agent and compensation for mental damage, by so as to compensate for far more money than the actual damages, which carry a punishment nature to prevent a situation where the tort is repeated. Currently, it admits "compensatory damages system" corresponding to the damage that gave basically damage by law, but are subject to criticism that not properly relief victims. However, there is a need for the introduction of punitive damages system for safety accident prevention. This is, this system, while to prevent the recurrence of the reverse safety accident, strive to investment and management for safety, healthy companies can operate in the direction of giving more opportunities, national companies that are ignoring and threatening the safety, but to leave because the match also to social justice.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.117-126
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• 2021

This study analyzed the factors influencing baby boomers' reemployment intentions. The extended Theory of Planned Behavior(TPB) as a research model used in this study. The extended TPB added outcome expectations and economic preparation as independent variables. Personal characteristics were set as a moderating variable and reemployment intention was set as a dependent variable. Based on the questionnaire survey of 250 baby boomers for the established research model, an empirical test was conducted through regression analysis. The results of empirical testing are as follows. Attitude, perceived behavioral control, and outcome expectations had a significant positive (+) effect on the baby boomer's reemployment intention. On the other hand, economic preparation had a significant negative (-) effect. Social norms have not been tested for significant influence relationships. Among the significant variables, economic preparation was found to have the greatest influence. The results of moderating effect of personal characteristics, both agreeableness and conscientiousness were found to play a role in moderating between attitudes and reemployment intention, between outcome expectations and reemployment intention. Based on these research results, academic and practical implications for the baby boomer's reemployment were presented.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.250-263
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• 2019

This study aimed to improve the public perception of people with mental illness by suggesting the need for public efforts and proposing specific plans. Demographic differences in the attitudes towards mental illness, the need of public service announcements to improve public perception of mental illness, and the current and expected situation of each advertising medium were analyzed, and plans to improve the advertising were proposed. Three mental illnesses that are possible to recover from through treatment-depression, obsessive-compulsive disorder(OCD), and panic disorder-were examined primarily, and the general public residing in Seoul and the capital area were surveyed. A comparison of the respondents' attitudes towards people with mental illness showed that there were significant differences in their attitudes with respect to gender, marital status, age, and family history. On the other hand, there was no significant difference with respect to religion, monthly income, or academic background. Most of the respondents recognized that public efforts to improve the public perceptions of mental illness, i.e., efforts through the mass media, were necessary and should be intensified though television, Internet, radio, billboard, and transport advertising. Based on the above findings, this study highlights the necessity for advertising through mass media for positive public perceptions of people with mental illness and proposes plans to intensify the advertising, focusing on social, organizational, and individual levels.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.177-186
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• 2020

Entrepreneurship education has been emphasized worldwide and the number of universities that open related subjects have been increasing. K University, located in Gyeonggi-do, was selected as one of the leading universities in entrepreneurship in 2014, and has continued to grow quantitatively by providing support and education related to entrepreneurship on and off campus. In addition, major issues in entrepreneurship education were derived by conducting written or face-to-face interviews and advisory meetings with instructors, field experts, and education demanders for environmental analysis. Based on this, three major tracks(venture start-up, entrepreneurship convergence, and social venture activation) were derived, and major competency and learning goals for each track were presented. On the other hand, in order for this study to be more effectively accepted, it is necessary to present the objectives of each track, the capabilities pursued, and the courses that help students' progress. Therefore, in the future research, it is necessary to design and present the goals for each track, the curriculum road map, and the detailed curriculum of the convergence major, and at the same time, research to match the appropriate teaching method for each newly opened subject will be required to increase educational effectiveness.

• Korean small business review
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• v.41 no.4
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• pp.65-86
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• 2019

This study empirically analyzed how the elements of entrepreneurship and the fear of entrepreneurial failure influence entrepreneurial intention with each other in a situation that encourages startups. In particular, the moderating effect of fear of entrepreneurial failure was verified by dividing the fear of entrepreneurial failure into three sub-variables: fear of financial loss, fear of psychological loss, and fear of career loss. As a result, it was found that proactiveness and risk-taking had a positive effect on entrepreneurial intention, but innovativeness did not. Fear of entrepreneurial failure(all of sub-variables) was found to have no significantly moderating effect on the relationship between entrepreneurship and entrepreneurial intention. Therefore it seemed to have a negative effect as a independent variable. However, considering the regression coefficient(β) is positive or negative depending on the interaction terms of the sub-variables of fear of entrepreneurial failure and the entrepreneurship, it could be inferred that the moderating effect could be positive or negative. Based on this research results, a sophisticated entrepreneurship education program to inspire entrepreneurship and lower the fear of failure is needed in order to promote startups. And at the same time, a social safety net construction plan to reduce the fear of entrepreneurial failure needs to be prepared.

• Korean small business review
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• v.41 no.3
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• pp.129-150
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• 2019

It is very meaningful to research on how people's perception on equality and psychology on class movement can have effect on the entrepreneurial intention at the present time when the Korean Government persuades people to create new businesses and the polarization between the rich and the poor gets severe. Accordingly, in this study, an empirical analysis was conducted to find out how the proportional equality acceptance level can affect the entrepreneurial intention via the upward mobility expectation by considering the proportionate equality acceptance level as independent variable, upward mobility expectation as a medium variable and the entrepreneurial intention as a dependent variable and then the hypothesis was tested through regression analysis. The results are as follows. First, it was found that the proportional equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention and the upward mobility expectation. On the other hand, it was found that proportional equality acceptance level over opportunity does not make any significant effect on each of entrepreneurial intention and upward mobility expectation. Second, it was found that the upward mobility expectation makes the positive (+) effect on the entrepreneurial intention. Third, it was found that the proportional equality acceptance level over opportunity and equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention through upward mobility expectation as a medium, thus showing the partial effect. This study has critical implications as it is an empirical analysis for finding out how the individual's level of perceiving equality makes an effect on entrepreneurial intention and testing the upward mobility expectation's mediating effect, thus reflecting the current society's situation.

• Journal of Venture Innovation
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• v.6 no.2
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• pp.101-121
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• 2023

The purpose of this study was to investigate the impact of issue leadership by sales managers on sales team performance, while examining the mediating role of team adaptive sales behavior and the moderating effect of team-member exchange (TMX). Data was collected from 125 sales teams, and both independent and dependent variables were measured with a time difference of two months using responses from sales managers and team members. The empirical analysis revealed several important findings. Firstly, the study found that issue leadership had a significant positive effect on sales team performance. Secondly, team adaptive sales behavior was found to partially mediate the relationship between issue leadership and sales team performance. Lastly, the study revealed that TMX moderated the relationship between issue leadership and sales team performance. These findings have significant academic and practical implications. Firstly, the study demonstrates the effectiveness of issue leadership as a sales leadership style in the B2C industry. Secondly, it highlights the importance of team adaptive sales behavior as a mechanism that mediates the relationship between issue leadership and sales team performance. Lastly, it underscores the significance of TMX as a situational factor that moderates the relationship between issue leadership and sales team performance. In practice, the results suggest that organizations should focus on developing issue leaders, fostering creative sales behavior at the team level, and activating social exchange within sales teams to enhance sales team performance.