• 유통과학연구
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• 제20권5호
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• pp.97-104
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• 2022

Purpose: This study intends to analyze the effect of competitor pressure and customer pressure on social media technology use and the value of the business network and their implications for marketing performance. Research design, and methodology: A constructed questionnaire was conducted with 90 respondents of MSME's Business Actors in South Sulawesi Partial Least Square (PLS) analysis was applied to analyze and verify all the data. Results: Competitor pressure has a significant effect on social media technology, Competitor pressure has a positive and significant impact on business network accentuation. Customer pressure has a positive and significant impact on social media technology. Customer pressure has a positive and significant impact on business network accentuation. Social media technology utilization has a significant impact on Business Network Accentuation. Social media technology utilization has a significant effect on Marketing Performance. Business Network has a significant effect on Marketing Performance. Conclusions: It is an important thing for MSMEs to increase the use of social media technology to meet the demands of consumers and pressure from competitors. The use of social media technology must be implemented effectively and efficiently so that it can be utilized as an effective tool for distributing the value that own by a company to improve the company's marketing performance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권8호
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• pp.4146-4161
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• 2017

This study is intended to examine the roles of the social capital and absorptive capacity in technology-intensive firms and verify these roles in an empirical way for the purpose of improving the technology commercialization performance in technology-intensive firms. To achieve the purpose, this study examined the concept and dimensions of social capital through a literature review, empirically verified the effect relationship between the social capital, and absorptive capacity, and technology commercialization performance in technology-intensive firms. This study is meaningful in that it has determined the importance in the formation of social capital and the enhancement of absorptive capacity and suggested strategic directions to improve technology commercialization performance.

• Journal of Information Technology Applications and Management
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• 제19권1호
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• pp.25-36
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• 2012

Social Commerce recently attracted the attention of academic and industry researchers. Social Commerce aims to make a transactional environment which is beneficial to three parties-social commerce service provider, buyer and seller by way of using the platform of SNS. As Social Commerce is a new technology issue, there is no existing conceptual framework, e.g. appropriate classification the business types, that help to understand the nature of Social Commerce. This study suggests one classification framework and tries to verify whether it works.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.83-95
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• 2022

A technology can be newly formed through technological convergence achieved by the intersection of two or more technological fields. As the complexity of technology development increases, related interest is increasing. Researches have been carried out on the concept, related indicators and analysis of technology convergence including method of social networks. This paper intends to suggest an analysis method of technology convergence using social networks based on the company's possessing technologies. According to the similarity of technologies among companies, a social network was constructed and the technology convergence was analyzed using k-core, a social network subgroup method. Using the result of k-core, base and element technologies for convergence was identified with their relations. Using the suggested method, technology convergence was analyzed on real technology data of defense-industry companies. When the minimum technology similarity is 0, the overall technology convergence relations between technology elements can be identified. In the scope of data in this paper, technologies of defense S/W, aircraft structure and structural materials are identified as important base technology for convergence.

• 디지털산업정보학회논문지
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• 제11권3호
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• pp.201-218
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• 2015

The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

• International Journal of Computer Science & Network Security
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• 제21권1호
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• pp.174-183
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• 2021

The advent of social media has revolutionized the speed of communication between millions of people around the world in various cultures and disciplines. Social media is the best platform for exchanging opinions and ideas, interacting with other users of similar interests and sharing different types of media and files. With the phenomenal increase in the use of social media platforms, the need to pay attention to protection and security from attacks and misuse has also increased. The present study conducts a comprehensive survey of the latest and most important research studies published from 2018-20 on security and privacy on social media and types of threats and attacks that affect the users. We have also reviewed the recent challenges that affect security features in social media. Furthermore, this research pursuit also presents effective and feasible solutions that address these threats and attacks and cites recommendations to increase security and privacy for the users of social media.

• STI Policy Review
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• 제7권1호
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• pp.1-16
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• 2016

Technology supply has been the main thrust of the Korean government's science & technology policy, focusing on the development and acquisition of new technology in line with the catching-up strategy of economic growth and industrial development. However, new social or societal problems have become major government policy issues, heralding new innovation policy aimed to address them. Such new policy initiatives for social problem-solving present a niche where the existing system of government innovation policy process is challenged, including such processes as goal-setting, planning, implementation, project management, and evaluation. The rigidity of the existing institution of government innovation policy, however, still shapes the content and progression of innovation policy for social problem-solving. This study reviews Korean innovation policy for social problem-solving as a policy niche, and aims to clarify its challenges and opportunities. It uses a system transition framework to explain the emergence and evolution of the innovation policy niche in Korea. The main research question is to what extent and in what aspect the existing innovation policy regime shaped innovation policy for social problem-solving. The study examines the inertia of the current paradigm of innovation policies and R&D programs, and sheds light on the search for a distinctive identity for innovation policies that tackles social problems.

• 과학기술학연구
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• 제2권2호
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• pp.55-89
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• 2002

이 논문의 목적은 기술사의 관점에서 사회구성주의의 주요 이슈를 검토하고 평가하는 데 있다. 사회구성주의 기술학은 기술변화에 대한 대안적 설명으로서 다양한 비판에 적극적으로 대응하는 가운데 자신의 논지를 발전시켜 왔다. 특히 사회구성주의와 기술사는 $\ulcorner$기술과 문화$\lrcorner$를 통해 서술과 이론에 관한 논쟁, 신뢰성과 퍼포먼스에 관한 논쟁, 자전거 변천과정의 사례에 관한 논쟁을 전개해 왔다. 기술사 연구자의 입장에서 볼 때 사회구성주의는 새로운 전문용어를 남용하고 있고 역사적 자료의 사용이 엄밀하지 못하며 연구 대상에 따른 제약을 충분히 고려하지 않고 있다. 또한 사회구성주의를 한국에 적용하기 위해서는 역사적 자료의 미비, 기술학습의 중요성, 관련사회집단의 특수성 등의 문제에 주의를 기울여야 한다.

• 디지털융복합연구
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• 제13권3호
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• pp.107-115
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• 2015

소셜 커머스는 최근 부상하고 있는 혁신적인 전자상거래로 전통적인 오프라인 상거래의 대안이 될 것으로 보인다. 이는 웹 2.0 기술을 기반으로 하는 소셜 네트워크 서비스에 상거래가 결합한 현상이다. 본 논문은 한국 대학생들의 소셜커머스 행위를 사회적 영향력(Social Influence)으로 확장한 기술수용모형(Technology Acceptance Model)을 통해 분석하였다. 본 연구는 SmartPLS 2.0 M3 패캐지를 이용한 PLS Path Modeling 기법을 통해 제안된 모든 가설이 유의하다는 것을 확인하였다. 이러한 결과는 TAM의 설명력과 예측력을 높이기 위해서 SI를 이용하여 이론적으로 확장하는 것이 타당하며, 관련 업계의 성과를 높이기 위해서 SI를 실무적으로도 고려할 필요가 있음을 입증하였다. 마지막으로 미래 연구를 위한 제안을 제시하였다.

• 과학기술학연구
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• 제2권1호
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• pp.157-189
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• 2002

과학기술정책은 자신으로는 알 수 없는 많은 가정을 묵시적으로 하고 있다. 가정을 반성하지 않고 정책을 수행할 때, 많은 문제점이 생긴다. 이 논문에서는 과학철학이 이러한 문제를 해결에 많은 기여를 할 수 보인다는 것을 보인다. 과학기술정책을 인식론적 관점에서 분석하고, 특히 사회과학으로서의 과학기술정책학의 인식론을 다루어 사회종을 실재론적으로 해석하는 것이 타당하다고 주장한다. 이렇게 했을 때, 과학기술정책은 사회적 존재자들의 인과적 관계, 정책이 미치는 인과적 영향을 다를 수 있어, 이데올로기나 주관적 해석에 빠지지 않고, 객관적으로 보다 넓은 시야를 가질 수 있다는 것을 보인다. 과학적 지식의 구조를 분석하여, 코드화 될 수 있는 지식과 그렇게 할 수 없는 폴라니의 암묵지 개념을 도입한다. 과학기술정책은 이 암묵지를 풍성할 수 있도록 과학철학의 도움을 받아야 한다. 그리고 과학기술 정책은 과학기술이 야기 시키는 윤리 문제를 고려해야 한다. 이를 위해 과학철학은 중요한 기능을 한다.