• 복식문화연구
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• 제26권6호
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• pp.982-993
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• 2018

Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

• 한국엔터테인먼트산업학회논문지
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• 제15권3호
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• pp.251-261
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• 2021

이 연구는 대학생들을 대상으로 정신건강 서비스 이용의도에 영향을 미치는 심리사회적 요인들과 응답자의 특성 요인들이 어느 정도의 영향을 미치는가를 밝히는 것을 연구의 목적으로 한다. 구체적으로, 정신건강에 대한 지식수준, 주관적 규범, 도움추구 태도와 사회심리적 스트레스 수준이 응답자의 도움 추구 의도에 미치는 영향력을 검증하였다. 연구결과, 주관적 규범, 사회심리적 스트레스 수준, 정신건강 서비스 이용태도가 정신건강 서비스 이용의도에 영향을 미치는 요인으로 판명되었다. 이 요인들의 도움 추구 의도에 대한 영향력은 사회심리적 스트레스 수준, 도움추구 태도, 주관적 규범의 순으로 나타났다. 연구는 대학생들의 정신건강 서비스 이용의도의 예측 요인들을 확인함으로써 정신건강 증진 및 인식 캠페인 실행시 메시지 개발에 도움이 되는 함의를 제공하였다.

• 디지털융복합연구
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• 제20권2호
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• pp.269-275
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• 2022

사람을 대상으로 하는 인공지능 서비스가 증가하면서 인공지능에서도 윤리적 토대 위에서 이루어져야 한다는 사회적 요구가 증가하고 있다. 이러한 흐름에 따라 정부와 기업에서는 인공지능 윤리와 관련된 정책, 규범 등을 마련하고 있다. 합리적인 정책, 규범을 마련하기 위해서는 대중들이 가지고 있는 인식을 파악하는 것이 첫 번째 단계이다. 본 논문에서는 인공지능과 윤리에 대한 대중들의 인식을 파악하기 위해 소셜데이터와 뉴스 댓글을 수집하고 관심도 분석, 감성 분석, 담론 분석 수행 후 시각화하였다. 분석 결과, "인공지능 윤리"에 대한 관심도와 '인공지능" 호감도는 반비례하는 상관관계를 보여주었다. 담론분석 결과로, 가장 큰 이슈가 "개인정보 유출"이었고 학습 데이터의 오염 및 편향 문제와 컴퓨터로 만들어진 인공지능에게 법인격을 부여해야 하는지에 대한 담론도 보여주었다. 본 연구가 인공지능 윤리 규범, 정책을 마련할 때 대중들의 인식을 파악할 수 있는 자료로 활용될 수 있을 것이다.

• 정보화정책
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• 제31권1호
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• pp.53-71
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• 2024

디지털 전환은 우리 사회의 기존 규범과 패러다임을 전환시켜야 할 새로운 사회계약을 요청하고 있다. 디지털 헌정주의는 새로운 사회계약을 통해 신질서를 구축하려는 하나의 방식이라고 할 수 있으며, 디지털 환경에서 기본권 보호와 권력 균형을 위한 규범틀을 확립하고 보장하는 것을 목적으로 하는 이념이다. 인터넷/디지털 권리장전은 이러한 이념에 기초해 헌정주의화를 실천하려는 대표적인 사례라고 할 수 있다. 초기에는 시민단체나 다양한 이해관계자가 주도하여 비공식적이고 구속력 없는 선언의 형태로 디지털 사회의 변화된 특성에 맞는 규범적 원칙을 제시하는 형태를 띠었지만. 최근에는 국가나 지역 차원에서 원칙을 담은 공식 헌장·선언문이나 법의 형태로 구체화되고 있다. 한국 정부가 제시한 「디지털 권리장전」도 이러한 흐름의 연장선상에 있다고 볼 수 있지만 실질적, 절차적 정당성이라는 측면에서 보면 인터넷/디지털 권리장전의 최근 경향을 충분히 반영하지 못하고 있다. 정부가 일정한 규범적 방향을 제시한다 하더라도, 각각의 영역에서 구체적인 실행 계획과 결합되어야 '선언적' 수준에 그치지 않고 디지털 기술 및 산업과 규범의 균형을 만들어낼 수 있을 것이다.

• Child Studies in Asia-Pacific Contexts
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• 제2권1호
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• pp.29-43
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• 2012

The purpose of the study was to generate the candidate items for the Adolescent Friendship Social Capital Scale. Both inductive and deductive approaches were used to generate the scale items. Halpern's conceptual map of social capital served as the theoretical basis of this scale, and guided the development of items. Semi-structured interviews with adolescents in Sydney, Melbourne and Beijing generated the initial pool of scale items. Twenty-six items were generated for the Adolescent Friendship Social Capital Scale. The items are organised in four theoretical constructs: Bonding Networks, Bridging Norms, Bridging Sanctions, and Linking Networks. Each item is a short statement followed by a five-point Likert scale anchored by 1= "Strongly disagree" and 5= "Strongly agree". The scale has several advantages over previous measures of adolescent friendship networks and friendship social capital. The scale has a strong and clear theoretical structure, the scale items demonstrate initial construct and content validity, and the format of the scale enables the collection of continuous data. However, in order to ensure the validity and reliability of the scale, another two stages of research need to be conducted in the future: scale development and scale evaluation.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.367-388
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• 2023

This study aimed to examine the factors of information-sharing intention on social networking sites (SNSs) by integrating the perspectives of the institution-based trust, social presence, and theory of reasoned action (TRA). An empirical survey was conducted and 364 valid respondents were collected from Facebook (FB) users in Taiwan. These data were analyzed against the research model using the partial least squares (PLS) structural equation modeling. The findings revealed that situational normality and structural assurance have a positive influenced user trust in SNSs which in turn increased their information-sharing attitudes. Furthermore, the subjective norms, user information-sharing attitudes and social presence of the SNSs were shown to have a positive influenced on user information sharing intention. Finally, this study provided several important theoretical and practical implications to understand factors affecting information-sharing intention on SNSs.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.95-107
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• 2020

By applying behavioral intention theories and the theory of diffusion of innovation in organizations, this study identified several factors influencing the intention to apply management accounting in enterprises in Vietnam. Research data was collected from the questionnaire sent to Vietnamese enterprises in 2019, collecting 542 observations from accountants and directors. The data is, then, synthesized by excel file, conformity check, and processed by SPSS 20 software with descriptive statistics and multiple regression analysis. The results showed four factors that affect the intention to apply management accounting in enterprises in Vietnam: (1) Performance expectancy; (2) Effort expectancy; (3) Perceived trust; and (4) Subjective norms. The study pointed out that the above factors explain 60.618% of the variation of "intention to apply management accounting", in which, Subjective norms has the strongest impact (regression coefficient is 0.238). The findings also show that raising the awareness of managers and accountants about the role of management accounting, improving the qualifications and knowledge of accountants, and increasing the trust of managers about management accounting information are needed to increase the level of management accounting application in Vietnamese enterprises. The study also proposes recommendations to improve the effectiveness of management accounting for managers in operation and decision-making.

• 디지털산업정보학회논문지
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• 제8권4호
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• pp.273-288
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• 2012

In recent years, smartphone is the most widely used ubiquitous functionality. People do not want to just call other people any more by using a cellular phone; they want to connect to the Internet and use various applications. Hence, cellular phones need to become smart. A smartphone has an operating system and many applications. Specifically the goals of this research are; (1) to suggest theory framework of acceptance about smartphone based on TAM, (2) to examine relationships between exogenous variables. The research model and hypotheses were developed based on the theories of technology acceptance model. Questionnaire was used to collect data. The analysis of this study is designed as individual level to examine the causal relationship among variables. The the reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that social norms and individual innovation are major influential variables on the perceived usefulness of smartphone. Also, social norms are influential variables on the perceived enjoyment of smartphone.

• 한국의류학회지
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• 제16권2호
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• pp.227-235
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• 1992

The purpose of this study was to identify the variables influential on Normative Clothing Conformity, Identificational Clothing Conformity, Clothing Anticonformity, and Clothing Independence. Four clothing-related variables (importance of clothing, confidence of clothing, recognition of clothing norm, and perceived risk of clothing), two personality variables (confer-mistic character and self-esteem) and six demographic variable (sex, age, years of education, job, income, and length of career) were included in the analysis. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business wear was used as the situational stimulus. As the results, career people conformed more identificationally when they felt clothing was important, had conformistic character, had low self-esteem, and felt psychological risk of clothing. They conformed more normatively when they felt social risk of clothing, recognized the clothing norms of the fim, had confoirnistic character, and recognized the clothing norms of the society. They anticonformed more when they felt clothing was important, were female, did not have conformistic character, had confidence of clothing, and felt less performance risk of clothing. And they acted more independently in clothing behavior when they had confidence of clothing, did not have conformistic character, felt peformance risk of clothing, and felt less social risk of clothing.

• 복식문화연구
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• 제23권1호
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• pp.1-10
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• 2015

This study, which focuses on a masquerade, starts from the concept that all men exist as visual objects as well as visual subjects before discussing an issue of sexuality to inquire into masquerade characteristics of fashion photography. Masquerade is a concept that can describe various and multidimensional attributes of humans in social norms prescribed separately for men and women till now, and the concept has not yet been introduced in the field of fashion. However, it is considered a measure to analyze contemporary expressions of sexuality, on which a need for this research is raised. This study looks into the basic concept of the object and the ego through a psychoanalysis-related literature review. This study, then inquires into Jacques Lacan's notion of gaze and Roger Caillois's theory of mimicry through related specialty publications. This study reinterprets the concept of masquerade from Lacan's perspective and carries out an empirical analysis of masquerade characteristics in contemporary fashion photography based on the result drawn in parallel. Sexual masquerade shown in fashion photography based on the concept of masquerade is as follows: first, it appears as normative sexual description, divided into male and female by social norms; second, sexual ambiguity, obscuring the distinction between the sexes through playful and bombastic forms; and lastly, sexual subversion, disguising as the opposite sex through putting on clothes of the opposite sex.