Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Exploring the Information-Sharing Intention on Social Networking Sites

  • Shu-Mei Tseng (Department of Hospitality Management, I-Shou University )
  • Received : 2022.10.13
  • Accepted : 2023.03.21
  • Published : 2023.06.30
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Abstract

This study aimed to examine the factors of information-sharing intention on social networking sites (SNSs) by integrating the perspectives of the institution-based trust, social presence, and theory of reasoned action (TRA). An empirical survey was conducted and 364 valid respondents were collected from Facebook (FB) users in Taiwan. These data were analyzed against the research model using the partial least squares (PLS) structural equation modeling. The findings revealed that situational normality and structural assurance have a positive influenced user trust in SNSs which in turn increased their information-sharing attitudes. Furthermore, the subjective norms, user information-sharing attitudes and social presence of the SNSs were shown to have a positive influenced on user information sharing intention. Finally, this study provided several important theoretical and practical implications to understand factors affecting information-sharing intention on SNSs.

Keywords

Acknowledgement

This research is supported by Ministry of Science and Technology, Taiwan, R.O.C. under Grant no. MOST 109-2410-H-214-004 -.

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