• Title/Summary/Keyword: Social interaction

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A Study of Vlog that Analyze Variables Affecting Perceived Enjoyment : Using Social Communication as a Control Variable

  • Yu, Giseob;Lim, Jeong Hun;Cho, Namjae
    • Journal of Information Technology Applications and Management
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    • v.27 no.5
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    • pp.23-33
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    • 2020
  • As the 4G and 5G Internet technologies become more common and developed, an environment for uploading and watching videos is created and spread, in addition to simply uploading posts. Watching and sharing daily life among media contents called Vlog, are very common more than ever. This means that individual users could access Vlog easily and the situation could be new trend. Additionally, academic research about Volg is increasing. We analyzed three independent variables affecting a perceived enjoyment we set up the dependent variable. Information search, self-expression, and social need are set as independent variables and social interaction is set as the control variable. Information search and self-expression are significant effect to perceived enjoyment except social need. In particular, social interaction as a control variable has effect to all relationships.

온라인 게임의 고객 충성도에 영향을 미치는 디자인 요소와 심리적 만족감

  • Choe, Dong-Seong
    • 한국게임학회지
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    • v.6 no.1
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    • pp.58-60
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    • 2009
  • 본 연구는 온라인 게임을 플레이하는 플레이어의 즐거운 경험에 중요한 영향을 미치는 요소가 무엇인지에 대한 분석을 진행하였다. 이를 위해 본 연구에서는 먼저 온라인 게임의 중요한 두 가지 상호작용, 즉 문제 해결 기반의 Personal Interaction, 가상공간에서의 사회적 활동에 기반한 Social Interaction의 중요성에 대해 분석하였다. 이와 더불어 Personal Interaction과 Social Interaction의 효율적인 진행에 필요한 디자인 요소가 무엇인지를 분석하고 그 결과를 제시하였다. 분석 결과 Personal Interaction의 효율적 진행을 위해 목표, 조작자, Feedback과 관련된 디자인 요소가 중요하며, Social Interaction과 관련해서는 가상공간과 의사소통에 관련된 디자인 요소가 매우 중요하다는 결과를 도출하였다. 마지막으로 본 연구에서는 두 가지 상호작용을 통해 플레이어가 받는 심리적 보상 중에서 어떤 심리적 보상이 플레이어의 즐거운 경험에 영향을 미치는지를 분석하였다. 그 결과 자아효능감, 자아존중감, 인지적 성과가 높을 경우 게임 플레이 과정에서 즐거움을 매우 높게 경험하는 것으로 분석되었다.

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Users' Experience of Sharing Economy Service and Moderating Effect of Social Interaction: Focused on Bicycle-Sharing Service (공유경제서비스의 이용경험과 사회적 상호작용의 조절효과: 자전거공유서비스를 중심으로)

  • Yoon, Ah-Young;Kim, Sung-Min;Koo, Chul-Mo
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.87-106
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    • 2017
  • Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.

Social Group Factors Impacting the Customer Satisfaction, Trust and Intention to Re-purchase in Social Commerce and the Moderating Effects of Utilitarian Value (소셜집단특성이 소셜커머스 재구매의도에 미치는 영향과 실용적 가치의 조절효과)

  • Kim, Sang-Hyun;Park, Hyun-Sun
    • The Journal of Information Systems
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    • v.22 no.2
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    • pp.1-24
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    • 2013
  • The main purpose of this study is to understand how the characteristics of social network services' social group can impact customer satisfaction, trust and repurchase intention. For this, this study extracts five social group factors(word of mouth effect, social interaction, collectivism, variety seeking, information seeking) based on relevant literature reviews. In addition, the study examines the moderating effects of utilitarian value on the relationships between customer satisfaction and trust and intention to repurchase. The proposed model of this study is empirically tested using survey data collected from 220 social commerce users. The results indicated that social group factors except social interaction were positively related to customer satisfaction. In addition, social group factors except social interaction and information seeking were positively related to trust. The results also showed that customer satisfaction and trust had a significant influence on intention to repurchase. The moderating effects of utilitarian value also was significant. The results of this study presented the strategic implications for social commerce firms.

An Empirical Study of Effect of Social Network Service on Individual Learning Performance (SNS(Social Network Service)가 개인의 학습 성과에 미치는 영향에 관한 연구)

  • Choi, Sung-Wook;Park, Seung-Ho;Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.33-39
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    • 2012
  • The purpose of this study is to investigate the effect of SNS(Social Network Service) on individual learning performance. To do this, we distribute and collect data by using a survey method. Research results suggest that online social networking engagement and acculturation have an effect on interaction quality with professors. Interaction quality with professors influences individual learning performance as well as collaborative learning. The conclusion and implications are discussed.

A Study on the Effects of Price Discount, Product Review, and Perceived Risk and their Interaction Effects in Social Commerce (소셜 커머스에서 가격할인, 상품후기, 지각된 위험의 영향과 상호작용에 관한 연구)

  • Bang, Jounghae;Qian, Chen;Kim, Min Sun;Lee, Eun Hyung
    • Knowledge Management Research
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    • v.14 no.4
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    • pp.87-98
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    • 2013
  • Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.

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The Influence of Preschoolers' Emotionality and Social Competence on Play Behavior (유아의 사회적 능력을 매개로 정서성이 놀이행동에 미치는 영향)

  • Kwon, Kinam;Min, Hayoung
    • Korean Journal of Childcare and Education
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    • v.17 no.4
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    • pp.73-91
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    • 2021
  • Objective: This study focused on the relationships between emotionality, social competence and play behavior in a sample of 218 4- to 5-year olds attending daycare centers. Methods: All variables were measured by the daycare teachers of the surveyed children. The data were analyzed using Simple Regression and Multiple Regression through SPSS Win 25.0. Results: First, preschoolers' positive emotionality had a negative effect on their play disruption and play disconnection and a positive effect on play interaction. On the other hand, their negative emotionality had a positive effect on play disruption and play disconnection and a negative effect on play interaction. Second, their positive emotionality had a positive influence on social competence and their negative emotionality had a negative influence. Finally, the effect of their positive emotionality on play disruption was partially mediated, and their play disconnection and play interaction was totally mediated by social competence. On the other hand, the effect of preschoolers' negative emotionality on play disruption and play disconnection was totally mediated, and their play interaction was partially mediated by social competence. Conclusion/Implications: The results of this study imply that we need to help preschoolers promote emotionality and social competence together to change their play behavior positively.

Effects of Physical Living Environment on the Social Interaction and Perceived Sense of Community among Students in University Dormitory (대학기숙사 물리적 주거공간환경이 기숙사 거주학생들간 인지된 공동체의식 및 사회적 교류에 미치는 영향 연구)

  • Kim, Won-Pil
    • Journal of the Korean Institute of Educational Facilities
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    • v.22 no.5
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    • pp.3-10
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    • 2015
  • College students living in university dormitory continuously experience unique physical and social living conditions, being away from their hometown and loving families. Most college students has engaged in a very limited social activities in dormitory area. Studies have shown that sense of community(SOC) is closely related to students' social activities. However, few research have examined the relationship between physical environment and sense of community. Therefore, this research aims to evaluate the effects of physical environment of dormitory on students' perceived sense of community and their social interaction. Extensive literature review found that developing social interaction and building a sense of student community improve students' overall residential satisfaction with dormitory and personal academic growth. Survey on A university dormitory and Chi square analysis (${\chi}^2$) indicated that each group's individual characteristics such as gender, grade, living period, and personality were statistically significant on the level of SOC at the level of p=.01. Individual analysis of SOC showed that sense of belonging was higher than shared emotional connection, which means certain level of intervention is needed. Pearson correlation analysis validated that there exists statistically significant relationship between physical environment and SOC. Further it also found that the most important predictor in facilitating social interaction were comfortable, quiet, and enough social space around the dormitory.

Effects of Expectation Confirmation, Social Interaction and Perceived Usefulness on Continuous Intention to Use SNS in MICE Industry (MICE 산업 관련 SNS에서 기대일치, 사회적 상호작용, 지각된 유용성이 만족과 지속적인 이용의도에 미치는 영향)

  • Jang, Sung-Hee;Kim, Sang-Hyun
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.211-228
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    • 2017
  • Purpose This study proposes a research model based on Expectation-Confirmation theory in order to investigate impacts of three variables(expectation confirmation, social interaction, and perceived usefulness) on continuous intention to uss SNS in MICE industry. Design/methodology/approach A survey approach was used in order to measure each latent variable in the research model. A total of 140 responses were collected from actual users of SNS in MICE industry. A structural equation modeling with SmartPLS 2.0 was conducted in order to analyze each relationship in the proposed research model. Findings The results indicated the expectation confirmation had a positive impact on the perceived usefulness, social interaction, and satisfaction. Second, perceived usefulness had a significant positive impact on satisfaction and continuous intention to use SNS in MICE industry. Thrid, social interaction had a positive influence on both satisfaction and continuous intention to use SNS in MICE industry. Finally, the relationship between satisfaction and continuous intention in SNS of MICE industry was fully supported.

Recognizing User Engagement and Intentions based on the Annotations of an Interaction Video (상호작용 영상 주석 기반 사용자 참여도 및 의도 인식)

  • Jang, Minsu;Park, Cheonshu;Lee, Dae-Ha;Kim, Jaehong;Cho, Young-Jo
    • Journal of Institute of Control, Robotics and Systems
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    • v.20 no.6
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    • pp.612-618
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    • 2014
  • A pattern classifier-based approach for recognizing internal states of human participants in interactions is presented along with its experimental results. The approach includes a step for collecting video recordings of human-human interactions or humanrobot interactions and subsequently analyzing the videos based on human coded annotations. The annotation includes social signals directly observed in the video recordings and the internal states of human participants indirectly inferred from those observed social signals. Then, a pattern classifier is trained using the annotation data, and tested. In our experiments on human-robot interaction, 7 video recordings were collected and annotated with 20 social signals and 7 internal states. Several experiments were performed to obtain an 84.83% recall rate for interaction engagement, 93% for concentration intention, and 81% for task comprehension level using a C4.5 based decision tree classifier.