Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of Vlog that Analyze Variables Affecting Perceived Enjoyment : Using Social Communication as a Control Variable

  • Received : 2020.01.05
  • Accepted : 2020.10.26
  • Published : 2020.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

As the 4G and 5G Internet technologies become more common and developed, an environment for uploading and watching videos is created and spread, in addition to simply uploading posts. Watching and sharing daily life among media contents called Vlog, are very common more than ever. This means that individual users could access Vlog easily and the situation could be new trend. Additionally, academic research about Volg is increasing. We analyzed three independent variables affecting a perceived enjoyment we set up the dependent variable. Information search, self-expression, and social need are set as independent variables and social interaction is set as the control variable. Information search and self-expression are significant effect to perceived enjoyment except social need. In particular, social interaction as a control variable has effect to all relationships.

Keywords

References

  1. Ai Danni, "An Analysis of UGC Video Contents based on Uses and Gratification : Focused on the Development of Tik Tok App and China's Vlog", Department of Media and Communication, Sungkyunkwan University, 2019.
  2. Al-Gahtani, S. S. and King, M., "Attitudes, satisfaction and usage: Factors contributing to each in the acceptance of information technology", Behaviour and Information Technology, Vol. 18, No. 4, 1999, pp. 277-297. https://doi.org/10.1080/014492999119020
  3. Baumeister, R. F. and Leary, M. R., "The need to belong: Desire for interpersonal attachments as a fundamental human motivation", Psychological Bulletin, Vol. 117, No. 3, 1995, pp. 497-529. https://doi.org/10.1037/0033-2909.117.3.497
  4. Chiang, H.-S. and Hsiao, K.-L., "You-Tube stickiness: the needs, personal, and environmental perspective", Internet Research, Vol. 25, No. 1, 2015, pp. 85-106. https://doi.org/10.1108/IntR-11-2013-0236
  5. Christian, A. J., "Real vlogs: The rules and meanings of online personal videos", First Monday, Vol. 14, No. 11, 2009.
  6. Frobenius, M., "Audience design in monologues: How vloggers involve their viewers", Journal of Pragmatics, Vol. 72, 2014, pp. 59-72. https://doi.org/10.1016/j.pragma.2014.02.008
  7. Gwak, G.-T. and Kim, E.-K., "Daily Life in Observation Entertainment Program, Form a Place for Collective Communication", Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol. 7, No. 7, 2017, pp. 813-820. https://doi.org/10.14257/AJMAHS.2017.07.37
  8. Ha, Y.-H., "The effects of Perceived-enjoyment on Brand Attitude by using experiences of Brand's UCC", The Graduated School of Chung-Ang University, 2008.
  9. Hampton, K. and Wellman, B., "Neighboring in netville: How the Internet supports community and social capital in a wired suburb", City & Community, Vol. 2, No. 4, 2003, pp. 277-311. https://doi.org/10.1046/j.1535-6841.2003.00057.x
  10. Haridakis, P. and Hanson, G., "Social Interaction and Co-Viewing With You Tube: Blending Mass Communication Reception and Social Connection", Journal of Broadcasting & Electronic Media, Vol. 53, No. 2, 2009, pp. 317-335 https://doi.org/10.1080/08838150902908270
  11. Haythornthwaite, C., "Strong, weak, and latent ties and the impact of new media", Information Society, Vol. 18, No. 5, 2002, pp. 385-401. https://doi.org/10.1080/01972240290108195
  12. Hill, K. and Hurtado, M., "Hunter-gatherers of the new world", American Scientist, Vol. 77, 1989, pp. 437-443.
  13. Janiszewski, C., "The influence of display characteristics on visual exploratory search behavior", Journal of Consumer Research, Vol. 25, No. 3, 1998, pp. 290-301. https://doi.org/10.1086/209540
  14. Jeong, Y.-J., "The Analysis of the Relationship between Viewing Motivation and the Viewing Continuity Intention of Vlog on YouTube: Viewing Flow and Viewing Satisfaction as Mediator", Department of Communication Graduate School of Dankook University, 2020
  15. Jung, B. R. and Kim, S. C., "Predicting and Explaining YouTube Users Continuance Intention to Generate and Share a Parody", Journal of Cybercommunication Academic Society, Vol. 30, No. 4, 2013, pp. 131-167.
  16. Kim, J. Y., "Show one's daily life by video, Vlog in Korean" Sisunnews, 2017, http://www.sisunnews.co.kr/news/articleView.html?idxno=61776.
  17. Kim, Y. J., Bang, G. J., Kim, Y. J., and Kang, S.-R., "Determinants of participation in UCC services", Journal of Korea Technology Innovation Society, Vol. 10, No. 3, 2007, pp. 486-508.
  18. Kong, H. N., "A Study on The Discourse of the Other in YouTube Vlog", The Graduate School of Ewha Womans University, 2019.
  19. Korea Internet and Security Agency, "Analysis of Blogger Internet usage", Seoul, Korea Internet & Security Agency, 2007.
  20. Kraut, R., Patterson, M., Lundmark, V., Kiesler, S., Mukopadhyay, T., and Scherlis, W., "Internet paradox: A social technology that reduces social involvement and psychological well-being", American Psychologist, Vol. 53, No. 9, 1998, pp. 1017-1032. https://doi.org/10.1037/0003-066X.53.9.1017
  21. Lee, H. J., "How does broadcasting evolve in the Internet age? in Korean", Broadcasting and Media Magazine, Vol. 20 No. 4, 2015, pp. 74-80.
  22. Lee, K. Y., "The Impact of YouTube Daily Vlogs' Intimate Viewing on Viewing Satisfaction: Focusing on Parasocial Interaction and Social Presence", The Graduate School of Ewha Womans University, 2018.
  23. Maignan, I. and Lukas, B. A., "The Nature and Social Users of the Internet: A Qualitative Investigation", The Journal of Consumer Affairs, Vol. 31, No. 2, 1995, pp. 346-371. https://doi.org/10.1111/j.1745-6606.1997.tb00395.x
  24. Maslow, A., "A theory of human motivation", Psychological Review, Vol. 50, 1943, pp. 370-396. https://doi.org/10.1037/h0054346
  25. Novak, T. P., Hoffman, D. L., and Yung, Y. F., "Measuring the customer experience in online environments: A structural modeling approach", Marketing Science, Vol. 19, No. 1, 2000, pp. 22-42. https://doi.org/10.1287/mksc.19.1.22.15184
  26. Nunnally, Psychometric Theory, Second Edition, New York, McGraw-Hill, 1978.
  27. Oh, S. and Syn, S. Y., "Motivations for Sharing Photos and Videos on YouTube and Fliker", Journal of the Korean Society for InformationManagement, Vol. 34, No. 4, 2017, pp. 227-245.
  28. Webster, J., Trevino, L. K., and Ryan, L., "The dimensionality and correlates of flow in human-computer interactions", Computer in Human Behavior, Vol. 9, No. 4, 1993, pp. 412-413.
  29. Yoo, J. M., "A Study on the Promotional Activities Employing SNS(Social Network Service", Research Institute of Business and Economics, Vol. 35, No. 2, 2012, pp. 101-123.
  30. Yoon, Y. S. and Lee, H. W., "Personal broadcast platformtechnology", Journal of The Korean Institute of Communication Sciences, Vol. 33, No. 4, 2016, pp. 56-63.