• Journal of Distribution Science
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• v.22 no.3
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• pp.21-31
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• 2024

Purpose: The primary aim of this study is to explore how social media marketing influences customer purchase intention, focusing on the roles of customer engagement and trust as mediators. Research Design, Data, and Methodology: The investigation utilized an online survey conducted in Chinese on the Questionnaire Star platform. It targeted male and female consumers aged 18 and above who purchase products online, yielding 1107 valid responses from across major Chinese cities. Results: Analysis reveals that social media marketing significantly affects customer purchase intention in a positive manner. It also enhances customer engagement and trust, which serve as crucial mediating variables linking social media marketing to purchase intention. The study found that engagement and trust facilitate brand identification and alignment, thereby directly boosting purchase intention. Conclusion: The findings offer essential insights for businesses aiming to improve their social media marketing impact on consumer behavior. It highlights the importance of fostering user engagement and trust, as well as creating a favorable brand image. These elements are key to influencing consumer purchase decisions within social media contexts. The study advises businesses to engage deeply with consumers and build trust, providing practical recommendations for navigating the evolving social media environment towards sustainable growth.

• The Journal of Korean Association of Computer Education
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• v.23 no.2
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• pp.21-29
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• 2020

The purpose of this study is to develop the educational programs for cultivating balanced view of technical understanding and social impact on Artificial Intelligence (AI). To this end, an educational program based on a constructivist approach was developed. Through an experimental class for middle school students we analyzed the concept and perception of AI and the satisfaction of the class. The main results are as follows. First, students' understanding of the concept and the cases of AI in their daily lives has improved. Second, the recognition of the impact of AI on society has emerged and concern about social impact have been lowered. Third, in terms of program satisfaction, all the factors such as understanding of AI, interest in class, interest in AI were high. With these results, we discussed the implications for AI education in elementary and secondary school.

• Journal of Families and Better Life
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• v.24 no.6 s.84
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• pp.161-176
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• 2006

The purpose of this study was to conduct a family impact analysis to examine the effects of policies to lower fertility in families in Korea. Data were collected from a purposive sample of three groups of government officials, family scholars, and staff at family-related organizations and associations. 105 family policy professionals responded to the self-report questionnaire. The family impact analysis scale was formulated by the researcher based on Ooms'(1995)'A checklist for assessing the impact of policies on families' and Lawson & Lawson's(2001)'An example on family impact analysis checklist or inventory.' The results showed there were eight factors in the family impact analysis on the policies to low fertility in Korea; strengthening family membership and stability; providing various convenient public services; recognizing family interdependence; recognizing the efficiency of implementing policies and support of vulnerable families; strengthening the family function of childbirth; recognizing family relationships; preventing family problems and empowering families; and recognizing family diversity. The conclusions and implications of these findings were also discussed.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.345-352
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• 2022

This study examines the impact of female representation on board of directors and audit committees on financial reporting quality, which also discusses the moderating role of family ownership in female representation on boards of directors and audit committees and financial reporting quality. The unbalanced panel is made up of 271 non-financial companies listed on the Pakistan Stock Exchange (PSX) from 2008 to 2019.The findings reveal that female representation on the board of directors has a large and negative impact on financial reporting, but female representation on the audit committee has a significant positive impact on financial reporting quality. Furthermore, the results reveal that family ownership has a negative impact on the relationship between female presence on boards of directors and financial reporting quality. Furthermore, the findings show that family ownership reduces the impact of female involvement in audit committees on the quality of financial reporting. However, family ownership has no direct impact on financial reporting quality.Our findings suggest that selecting females to serve on boards of directors and audit committees should be based on specific criteria (e.g., monitoring abilities, business competence, knowledge, and experience) rather than on family relationships.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.135-144
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• 2012

The purpose of this research study is to find factors associated with burnout in social workers in public sector. This study examined the impact of social support and job-related tension on burnout of social workers in public sector. A participant of 300 social workers in public sector were recruited from Inchen city and completed the questionnaires during August, 2011. Data were entered into simple regression and hierarchical multiple regression analyses. First, women had a little higher mean score of burnout than men. However, this was not a statistically significant difference. Job Classification and year of work experiences were very important predictors for burn-out of social workers in public sector. Second, there was a strong positive relationship between job-related tension and burnout. Third, there was a strong negative relationship between social support and burnout. As the perception about social support by social workers increased, the level of burnout tended to decrease. Finally, the set of analyses examined the impact of social support after controlling for effects of demographic variables and job-related tension. Perceived social support, job-related tension made a significant contribution in burnout. The results of this research study provide several implications for social work practices. More research is needed regarding the effects of social support and job-related tension on burnout of social workers in public sector. For social works in public sector, supervision from supervisors appeared to have a protective effect against social workers' burnout.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.567-575
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• 2017

Location-based services play an important role in many applications such as disaster warning systems and recommendation systems. These applications often require not only location information (e.g., name, latitude, longitude, etc.) but also the impact of events (e.g., earthquake, typhoon, etc.) on locations. Recently, to provide the impact of an event on a location, how to calculate location trustiness by using multimodal information such as earthquake information and disaster sensor data is researched. In the previous approach, the linear decrement of impact value of an event is applied to obtain the location trustiness of a specific location. In this paper, we propose a new approach to enrich location trustiness, that is, the impact of an event on a location, by using social media information additionally. Firstly, we design a collecting system for earthquake information and social media data. Secondly, we present an approach of location trustiness calculation based on earthquake information. Finally, we propose a new approach to enrich location trustiness by augmenting the trustiness in spatially distributed manner based on social media.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.294-306
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• 2021

In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.61-71
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• 2020

The study examines the impact of corporate governance mechanisms, such as board characteristics on corporate social responsibility disclosure (CSRD). The data on CSRD items and board characteristics have been collected by content analysis of the annual reports of 30 publicly-listed banks in Bangladesh covering six years, from 2013 to 2018. More specifically, the directors' report, the chairman's statement, notes to the financial statement and CSR disclosure reports included in annual reports were used to collect the CSRD data. The empirical analysis applies the ordinary least square and the generalized method of moments. The results of the study have revealed that board size, board independence, female board member, and foreign directors have a significant positive impact on CSRD. By contrast, political directors and audit committee size have a negative impact on CSRD. Interestingly, accounting experts on boards ensure more CSRD as they curb the influence of politicians on the board. Thus, it is better to increase accounting experts and decrease politicians on the board. These findings provide valuable insights into the process of forming a suitable CSR policy by connecting the efforts of the board, government, and regulatory bodies to enhance the performance of banks to CSR as well as to CSRD.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.11
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• pp.179-190
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• 2021

The purpose of this study is to understand the impact of influencers on generation Z (Gen Z) in the online environment. This article has applied the theories of source credibility, TAM, IAM, and TPB to identify influencer characteristics that affect the purchasing behaviors of Gen Z customers. This research was conducted using a Google Form survey with 24 pre-designed questions. A total of 464 valid questionnaires from Gen Z Vietnamese were collected between November 2020 and January 2021. Data was analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3 software. The analysis results confirmed that the components of influencer credibility have a positive impact on Gen Z's purchasing behaviors under the mediated influence of argument quality, perceived usefulness, and social influence. Surprisingly, for Gen Z, the influencers' attractiveness has the strongest impact on their online behavior. More specifically, attractiveness plays the most important role in the perceived usefulness and social influence of Gen Z customers, while influencers' expertise has the strongest impact on argument quality delivered to customers. This study provides evidence of a change in the way Gen Z responds to marketing activities. They are more drawn by the attraction of influencers than their expertise.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.2
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• pp.371-391
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• 2023

This study examines the impact of live commerce characteristics on customer responses in the ELM perspective. Based on ELM, the central route is composed of information completeness, accuracy, and currency, and the peripheral route is composed of streamer credibility, streamer reputation, social presence, and system quality. An online survey of female customers aged 20 to 49 who have purchased beauty products through live commerce within the past three months was conducted. The results demonstrate that information completeness and information currency exert significant impact on perceived usefulness and enjoyment. Social presence and system quality also exert significant impact on perceived usefulness and enjoyment. Moreover, perceived usefulness and enjoyment had significant impact on behavioral intention. The effect of information completeness on perceived usefulness and enjoyment was much stronger for high product involvement groups. Furthermore, the effect of streamer reputation on perceived enjoyment was much stronger for high product involvement groups. In contrast, the effect of social presence on perceived usefulness and enjoyment was much stronger for low product involvement groups. This study suggests theoretical implications for applying ELM to live commerce and practical implications for differentiated live commerce marketing strategies.