The Effects of Online Social Influencers on Purchasing Behavior of Generation Z: An Empirical Study in Vietnam |
PHAM, Minh
(Administration Department, Faculty of Business Administration, Ho Chi Minh City Open University)
DANG, Thao Yen (Faculty of Business Administration, Ho Chi Minh City Open University) HOANG, Thi Hong Yen (Faculty of Business Administration, Ho Chi Minh City Open University) TRAN, Thi Thanh Nga (Faculty of Business Administration, Ho Chi Minh City Open University) NGO, Thi Huong Quynh (Faculty of Business Administration, Ho Chi Minh City Open University) |
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