• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.399-407
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• 2020

The paper examines social entrepreneurial intention through outcome expectations. The proposed model incorporates outcome expectations from social cognitive career theory and theory of planned behaviors. The study also introduces a scale for outcome expectations in social entrepreneurship, including solving social problems, innovation, family tradition of social involvement, meaning in life, prestige and social recognition, competitive and favorite job and wealth. A survey of 279 students was conducted through face-to-face structured interviews. The confirm factor analysis and technique of structural equation modeling were used to explore relationships among latent constructs. Research results show that the outcomes impact only through three determinants of theory of planned behavior and do not have significant impact to social entrepreneurial intention. It suggests that outcome expectations may be a flexible factor. Individual outcome expectations can shift to motivations when facing favorable conditions such as family support, government support, etc. The findings suggest that the ability to predict social entrepreneurial intention of attitude toward behavior, subjective norms, and perceived behavioral control. The proposed model in this study contributes importantly to the emerging literature on entrepreneurial intention, particularly to social entrepreneurial intention. This study is also the first quantitative study to measure the impact of outcome expectations on social entrepreneurial intention.

• 한국의류산업학회지
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• 제15권1호
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• pp.73-83
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• 2013

This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.

• 산업경영시스템학회지
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• 제45권3호
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• pp.1-17
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• 2022

The purpose of this study is to suggest a plan to improve the level of acceptance of related technologies and the transition to smart factories of small and medium-sized manufacturing enterprises by using 'technology readiness' and 'integrated technology acceptance model'. To this end, the research hypothesis was verified by collecting questionnaire data from 130 small and medium-sized manufacturing companies in Korea and conducting path analysis. First, optimism affects performance expectations, social influence, and facilitation conditions, innovation affects performance expectations, effort expectations, and social influence, discomfort affects performance expectations, social influence, and facilitation conditions, and anxiety affects effort expectations, social influence and facilitation conditions. has been proven to affect Finally, performance expectations, effort expectations, social influence, and facilitation conditions were verified to have a significant positive effect on the intention to accept technology.

• 한국치위생학회지
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• 제23권5호
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• pp.369-377
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• 2023

Objectives: The aim of this study was to develop and validate a Korean-adapted version of the job expectations scale for dental hygienists. Methods: To achieve this goal, a comprehensive methodology was employed, including frequency analysis, exploratory factor analysis (maximum likelihood, direct oblimin rotation), confirmatory factor analysis, Cronbach's α reliability, independent t-test, and one-way ANOVA (Duncan post-hoc test) were performed. Results: The Korean version of job expectations scale for dental hygienists comprised 21 items in the personal domain and 5 items in the social domain. The scale demonstrated high construct validity, convergent validity, discriminant validity, and reliability were found. While dental hygienists were found to have higher expectations in the their personal domain than the social domain, expectations in the social domain were higher among male hygienists, those with a bachelor's degree or higher, those in regular permanent employment, and those working in hospital-level or higher facilities. Conclusions: Job expectations is a more comprehensive construct than job roles or professional identity. We anticipate that the instrument will be widely used to analyze trends in job expectations in response to changes in societal values regarding to dental hygienists, the gap between realities and ideals within the dental hygiene profession, and policy considerations.

• 지역사회간호학회지
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• 제33권2호
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• pp.164-174
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• 2022

Purpose: The purpose of this study is to examine the effects of the rural elderly suicide literacy level upon suicide stigma and coping advice with suicidal crises (recommending professional help for a suicidal person). In particular, this study investigates the role of cultural norms (perceived social expectations for the experience of negative emotions) on suicide stigma and coping ability. Methods: A survey was conducted addressing elderly people (N=119) living in rural areas. Regression analysis using SPSS PROCESS macro was used to examine the relationships among the key variables. Results: Participants with higher suicide literacy showed lower suicide stigma, and this perception had a significant effect on enhancing their coping advice with suicidal crises. Also, perceived social expectations significantly influenced the relationship between suicide stigma and coping advice. With lower levels of social expectations, the mediating effect of suicide stigma on the relationship between suicide literacy and recommending professional help did not exist whereas the indirect effect was significant when it pertained to high levels of social expectations. Conclusion: This result signifies that suicide stigma serves as a barrier deterring Koreans from reaching out for professional help regarding their mental health. Moreover, these findings underscore the importance of cultural psychological factors such as perceived social expectations in terms of developing suicide prevention strategies.

• 한국경영과학회지
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• 제29권1호
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• pp.127-146
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• 2004

While 'Computer self-efficacy' is widely studied In the social science field with regard to the training effectiveness, little research has focused on clarifying the role of 'needs' in relation to self-efficacy and outcome expectations. in this regard, this study investigated the effects of 'needs to learn computer shills,' extending the social cognitive theory. A survey instrument was adopted and modified from previous studies to measure behavioral modeling, prior experience, Perceived computer self-efficacy, Perceived needs to learn computer skills and outcome expectations. A total of 209 practitioners were surveyed in this study. As a result, most part of the social cognitive theory was again Proven to be effective, and the 'needs to learn computer skills' was proven to be significant as a moderating variable between computer self-efficacy and outcome expectations. Implications of the research were discussed, and further studies were suggested at the end.

• 산경연구논집
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• 제9권11호
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• pp.17-24
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• 2018

Purpose - The portability, functionality, and convenience of smart phones are constantly updated. With the rapid popularization of users of mobile terminals, Xiaomi is also developing rapidly. In February 2015, the users of Xiaomi exceeded 100 million people. As a transnational industry, Xiaomi has developed rapidly in not only China but also Korea. However, through the literature review, there is no radmissible study on the Xiaomi mobile telephones in the Korean market, so it is necessary to study the Xiaomi mobile phones in Korean market. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Results - First, the innovative diffusion temperament and the compatibility of Xiaomi have positive impacts on achievement expectations and effort expectations. Second, the innovative diffusion temperament and the complexity of Xiaomi have negative impacts on achievement expectations and effort expectations. Third, the innovative diffusion characteristics and the relative superiority of Xiaomi have positive impacts on achievement expectations and effort expectations. Conclusions - Through the analysis of the prior study, the innovation acceptance characteristics consist of compatibility, complexity, relative superiority, observation possibility, and the attempt possibility; the technical acceptance characteristics consist of achievement expectations, effort expectations, social influence, promotion condition, the study conducts relevant research on the continued use intention and analyze the hypothesis of research model.

• 가족자원경영과 정책
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• 제27권3호
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• pp.39-52
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• 2023

본 연구에서는 일본의 조사 자료를 토대로 연령계층별 사회보장에 대한 기대인식과 노후 생활 인식의 차이에 대해서 분석하였다. 본 연구에서 이용한 분석 자료는 일본 생명보험 문화센터가 실시한 「생활보장에 관한 조사, 2019」이며, 이 자료는 전국 18~69세의 남녀를 대상으로 조사된 것이다. 분석결과는 다음과 같다. 첫째, 모든 연령계층에서 건강보험에 관한 기대수준이 다른 사회보장에 대한 기대수준보다 높은 것으로 나타났다. 둘째, 공적연금에 대한 기대수준에 있어서 남성과 여성 모두 60대에서 평균점이 가장 높았다. 셋째, 공적건강보험, 공적연금, 공적개호보험, 유족연금에 대한 평균점이 가장 낮은 연령계층은 40대인 것으로 나타났다. 또한, 20대 남성의 노후 생활 인식의 평균점이 높았다. 넷째, 사회보장제도에 대한 기대가 노후 생활 인식에 미치는 영향은 성별 및 연령계층에서 다소 상이한 것으로 나타났으나, 전체적으로 볼 때, 공적건강보험 기대수준이 노후 생활 인식에 정적 영향을 미치는 중요한 요인임이 밝혀졌다. 이상의 결과를 토대로 보면, 첫째, 건강보험의 유용성이 높다고 인식하고 있다고 하더라도 고령세대의 가계소비지출에서 의료비가 차지하는 비중이 높다는 점 등 고령세대의 의료비 지출 규모를 고려할 필요가 있다는 점을 시사하고 있다. 둘째, 청년층과 고령층의 중간에 해당하는 40대의 특성을 고려한 사회보장제도 및 노후생활에 대한 논의가 필요함을 시사하고 있다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.123-128
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• 2007

It has been argued that Enterprise systems (ES) implementations are overshadowed by a high failure rate despite their promised benefits. One of the commonly cited reasons for ES implementation failures in the context of mandatory use is end-user's unwillingness or sabotage to adopt or use systems. Considering that the appropriate management of expectations may play an important role in making positive behavior toward newly implemented systems, this study examines the effect of outcome expectations on the system use activity in the mandatory use context of information systems from the Social Cognitive Theory perspective. Structural equation model analysis using LISREL 8.7 provides significant support for the proposed relationships. The empirical results suggest that outcome expectations and user satisfaction have positive effects on system use activity conceptualized by immersion, reinvention, and learning. Theoretical and practical implications of the study shed some light on how to improve system use activity in the mandatory use context of information systems.

• 한국의류학회지
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• 제45권6호
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• pp.1063-1074
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• 2021

Selfie behavior, the act of taking a picture of oneself and distributing it on social media, has become increasingly popular. Researching how to communicate with others in a social context and express hoped-for self through selfies is essential for studying consumers in the digital age. This study investigates the effects of reflected appraisals on selfie expectations and selfie behaviors. Additionally, the interaction effect of hoped-for self on the relationships between reflected appraisals and selfie expectations was tested. A web-based survey was conducted on consumers above the age of 20 who have engaged in selfie behavior in the past month. A total of 495 responses were collected from a panel of online survey firms. The survey results were analyzed using confirmatory factor analysis by AMOS 21.0 and bootstrap analysis by SPSS Macro process Model 4 and 7. Results indicated that reflected appraisals influenced selfie behavior, which was fully mediated by selfie expectations. Furthermore, the effect of reflected appraisals on selfie behavior was moderated by hoped-for self. The results will serve as a theoretical basis for understanding the psychological expectations in which selfie behavior is formed in a social context and can be applied in psychotherapy and marketing in practice.