• The Korean Journal of Franchise Management
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• v.8 no.2
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• pp.5-16
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• 2017

Purpose - This study empirically analyzes the effects of social responsibility activities (legal, charitable, environmental, ethical) of franchised chain hotels on customer value and SNS citizenship behavior. Furthermore, this study examines mediating role of customer value on SNS citizenship behavior. Design, data, and methodology - A survey was conducted on customers residing in Korea who had visited the franchised chain hotels in Seoul, Gyeonggi, and other regions, over a period of three months (from October 1, 2016 to December 31, 2016). There were a total of 426 valid samples, and the hypotheses were tested through hierarchical analysis. Results - First, among the social responsibility activities of franchised chain hotels, all four factors of legal, charitable, environmental, and ethical responsibilities had a statistically significant positive effect on customer value. Second, among the social responsibility activities of franchised chain hotels, all four factors had a statistically significant positive effect on SNS citizenship behavior. Third, customer value had a statistically significant positive effect on SNS citizenship behavior. Conclusions - Since social responsibility activities are utilized as a means of direct marketing, for creating and selling images of products and services of franchised chain hotels, it is necessary to become a fixed form of corporate culture.

• Journal of the Korean Society of Earth Science Education
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• v.7 no.1
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• pp.24-33
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• 2014

The purpose of this study was to determine the discrete intelligences from multiple intelligence affecting the social adaptive behavior, help to understand their relation and draw educational implications to be used in supporting gifted students who have social and emotional difficulties by comparing and analyzing the relation between multiple intelligence and social adaptive behavior of gifted and general elementary students. The conclusions of this study are as follows. First, the levels of both multiple intelligence and social adaptive behavior were significantly higher in gifted elementary students compared to general ones on all sub-factores, indicating that the gifted elementary students are more adaptive in such constructs as self-efficacy, self-esteem, communicative skill, school life and interpersonal skill compared to general ones. Second, the association between multiple intelligence and social adaptive behavior was statistically significant both in gifted and general elementary students, indicating that the two constructs have close relation with each other. Third, for the gifted elementary students, the logical-mathematical and interpersonal intelligences had explanatory powers for self-efficacy, self-esteem, communicative skill, adaptation in school life, interpersonal skill while, for the general ones, intra- and inter-personal intelligences had explanatory powers for most domains of social adaptive behaviors, indicating that development of intelligences affecting the social adaptive behavior many have positive effects on social and emotional development of both gifted and general elementary students.

• The Korean Journal of Health Service Management
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• v.8 no.2
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• pp.127-137
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• 2014

The purpose of this study is to investigate the relationship between behavior patterns(DISC) and direct indirect of social support from dental hygienists. The data used in this study were obtained from 171 dental hygienists who have been working on dental hospital or clinic in Pusan and Gyeongsangnam-do from 1st July to 30th August in 2011. In the level of direct indirect of social support according to subjects' general characteristics, higher educational level and non-religion was related with higher in direct of social support(p<0.05), and hygienists who worked in general hospital was related with higher indirect of social support(p<0.01). According to between behavior patterns(DISC) and indirect social support, these score were that I-type 3.55, D-type 3.53, C-type 3.41, and S-type 3.36. All behavior patterns(DISC) were similar with the indirect support. In direct support these score were that S-type 2.98 I-type 2.95, D-type and C-type 2.91. In frequency of behavior patterns(DISC), these were that I-type 56.7%, S-type 16.4%, C-type 14%, and D-type 12.9%. In correlation between factors, direction social support was correlated with I-type(p<.01) and C-type(p<.01) of behavior patterns(DISC). On based on these results, if the change of working environment, working condition will improve social support of dental hygienists. And education program have to developed for dental hygienists.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.162-180
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• 2019

This study examined the effects of value-in-behavior toward pro-social consumption behavior on consumers' pro-social practices and the moderating effects of consumer's social capital based on trust and reciprocity that enhances collective actions to seek socially common values. The result showed that the value-in-behavior toward pro-social consumption was positive in general, and altruistic value was the highest, followed by emotional value, social value, and functional value. The pro-social behaviors of age groups were significantly different. In all pro-social behaviors, the older group was more active, except for the rejection of the unfair business. The result also showed that the functional value and emotional value have significant effects on consumer's pro-social practices. The interaction effects between trust and emotional value and between reciprocity and functional value were significant. Based on these results, the theoretical and practical implications for facilitating the transition to the direction of consumer's role in making positive social impacts.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.15-24
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• 2008

The main purpose of this study was to examine the main and interaction effects of inhibition, day-care experiences and mothers' controlling child-rearing behavior on young children's social withdrawal in peer situations. A total of 62 young children(34 boys; 28girls) enrolled in day-care center and their mothers participated in this study. Data on child inhibition and parenting were gathered via questionnaires whereas the quality of day-care and social withdrawal were observed in the day-care center. As results, the quality of day-care and mothers' controlling child-rearing behavior were negatively related to social withdrawal. Further, both day-care entry age and the quality of day-care were served as an intervening variables between child inhibition and social withdrawal.

• Korean Journal of Child Studies
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• v.19 no.2
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• pp.35-47
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• 1998

Negative life events, self-esteem, perceived social support, and maladjustment were studied longitudinally among late elementary children. Subjects were 241 boys and girls for depression and 258 for antisocial behavior. The instruments were the Adolescent Perceived Events Scale, the Rosenberg Self-Esteem Scale, the Social Support Scale for Children, the Revised Korean Version of the Center for Epidemiologic Studies' Depression Scale, and the Antisocial Behavior Scale. The results showed that the way variables were reciprocally related to one another in patterns over a period of one year differed by internal and external adjustment. For depression, depression at Time 1 had effects on self-esteem, social support, and depression at Time 2. For antisocial behavior, negative life events at Time 1 influenced negative life events, self-esteem, social support, and antisocial behavior at Time 2. The findings were discussed in relation to the effects of negative life events, self-esteem, and perceived social support on maladjustment.

• Asia Marketing Journal
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• v.19 no.2
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• pp.45-61
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• 2017

Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We conclude with a discussion of theoretical and practical implications of this finding.

• Journal of the Korean Home Economics Association
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• v.36 no.10
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• pp.65-78
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• 1998

The purpose of this study was to analyze a causal relations of preschool aged children's social adjustment, socio-demographic variables, parenting stressor, social support and parenting behaviors. The major findings of this study were as follow; (1) Parenting stressor was the first contribution factor on preschool aged children's adjustment. (2) Parenting stressor had a indirect effect through social suport, limit setting, encouragement of independence behavior as well as a direct effect on preschool aged children's social adjustment. (3) Preschool aged children's social adjustment was affected by social support indirectly through parenting behaviors. (4) Encouragement of independent behavior, limit setting behavior had a direct effect on preschool aged children's social adjustment.

• Journal of the Korean Home Economics Association
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• v.42 no.12 s.202
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• pp.77-92
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• 2004

The purpose of this study was to investigate the selected predictors of the health promotion behavior of the elderly in Kangseo-ku, Kangnam-ku, Seoul. The study used an ecological perspective approach in that a microsystem (i.e. self-esteem, locus of control, introversion-extraversion and socio-demographic characteristics), and the environment such as a mesosystem (i.e. marriage satisfaction) and a macrosystem (i.e. social support, participation of social activities, social image of the elderly, social attitude of the elderly) were explored. A structured questionnaire was used to interview a sample of 188 elderly. Hierarchicai regression analysis yielded the results that the magnitude of the importance of the microsystem was found to be larger than any other systems investigated. The most powerful predictor of the health promotion behavior of the elderly was 'age', followed by 'participation of social activities', 'education', 'social support', 'locus of control', 'marriage satisfaction', and 'sex'. The research model accounted for $55\%$ of the health promotion behavior of the elderly.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.191-203
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• 2021

Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v.23) and statistical methods have been used to process the data represented by the arithmetic mean, standard deviation, coefficient of variation, correlation coefficient (Person), simple and multiple regression equations. The research showed significant results represented by a positive and strong relationship between the research variables. This result indicates that there is an effect on the customer's behavior. Moreover, the results of the study showed positive effects that extend from social marketing to customer behavior in the long term.