• 대한가정학회지
• /
• 제37권9호
• /
• pp.25-38
• /
• 1999

This study investigates impacts of social class, materialism, and conspicuous consumption orientation on the burden of the marriage expense and it’s affection to marriage life. The data were gathered in seoul and suburban area, from married women in the middle class. Through the analysis of data, we identified that according to the class vaiables(income and subjectively-perceived class) and the value orientation (materialism and conspicuous consumption orientation), the burden of marriage expense and it’s affection to marriage life were different. These results assured the korean marriage culure were strongly influnced by materialism, conspicuous need, and social class.

• 기술혁신학회지
• /
• 제20권1호
• /
• pp.1-33
• /
• 2017

본 연구는 기술집약적 중소기업인 벤처기업이 외부주체와 수행하는 R&D협력에서 협력성과 강화요인을 규명하기 위해 수행되었다. 이를 위해 벤처기업의 기업가적 지향성과 협력주체 간 사회적 자본의 역할을 고찰하고, 각 요인이 협력성과에 미치는 영향을 실증적으로 분석하였다. 협력성과는 R&D협력을 통해 개발된 기술이 기업의 경쟁우위에 기여하는 정도를 의미하는 기술경쟁력과, 해당 기술을 상업적으로 활용하여 달성한 기업성과로 구분하였다. 설문조사를 통해 R&D협력을 수행한 벤처기업을 대상으로 설문조사를 하여 총 218개 표본기업의 응답데이터를 분석하였다. 그 결과, R&D협력에서 벤처기업의 기업가적 지향성과 협력주체 간 사회적 자본은 협력성과 창출에 긍정적인 영향을 미치는 것으로 나타났다. 또한 사회적 자본은 기업가적 지향성의 형성에 기여하며, 기업가적 지향성은 사회적 자본과 협력성과의 영향관계에서 완전매개의 역할을 담당하는 것으로 나타났다. 이상의 분석을 통해 [사회적 자본-기업가적 지향성-협력성과]의 R&D협력성과 창출구조가 작동한다는 사실을 확인하였다. 본 결과가 내포한 학문적 및 실무적 의의는 결론에서 상세히 기술하였다.

• 서비스연구
• /
• 제6권4호
• /
• pp.15-34
• /
• 2016

본 연구는 사회적기업가 정신이 조직성과에 미치는 영향을 알아보고, 사회적기업가 정신이 조직성과에 미치는 영향에 대한 네트워크의 조절효과를 알아보기 위하여 수행되었다. 이를 위해 사회적기업 근로자들을 대상으로 189명으로부터 수집된 자료를 SPSS 18.0 프로그램을 사용하여 분석하였다. 분석결과 첫째, 사회적기업가 정신 하위요인 혁신성, 진취성, 사회적가치지향성은 사회적성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 사회적기업가 정신 하위요인인 진취성, 위험감수성, 사회적가치지향성과 경제적성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 네트워크는 사회적기업가 정신 하위요인 중 혁신성, 진취성, 사회적가치지향성과 사회적성과에 미치는 영향력을 유의하게 조절하는 것으로 나타났다. 넷째, 네트워크는 사회적기업가 정신의 하위요인 중 진취성과 경제적성과에 미치는 영향력을 유의하게 조절하는 것으로 나타났다. 이러한 결과는 사회적기업에서 사회적기업가 정신이 네트워크를 활성화시킴으로써 조직성과가 높이는데 효과적일 수 있음을 알 수 있었으며, 조사방법과 관련하여 후속연구에 유용한 접근방법을 제안하고 있다.

• 유통과학연구
• /
• 제14권8호
• /
• pp.129-138
• /
• 2016

Purpose - The present study theoretically reviews the use of power norm according to the cultural orientation of consumers to categorize the shopping value that corresponds to the use of the power norm when consumers use local food stores. Research Design, Data, and Methodology - Based on the data collected from the survey to 130 undergraduates, salaried men and people at large, the group with cultural value orientation was divided further into the group of horizontal individualism and that of vertical collectivism by using cluster analysis of SPSS 18.0 program. And regression analysis of SPSS 18.0 was employed to verify the hypotheses. Results - The following conclusions were shown in the empirical study. First, in the group of vertical collectivism, contribution to regional profits and competitiveness, economic value and service superiority can positively affect the attitude to the local food stores while the social responsibility activity in the community can't. In the group of horizontal individualism, however, contribution to regional profits and competitiveness, social responsibility activity, economic value and service superiority were all found to positively affect the attitude to the stores. Second, the distinctive shopping value of the stores such as escapism, entertainment value and prestige does not affect the attitude to the stores. Third, the positive effects that the stores' level of responsibility for the outgroup community can exercise on the attitude to the stores turned out to be bigger in the group of horizontal individualism than in the group of vertical collectivism. Fourth, the impact that the degree of the stores' contribution to regional profits and competitiveness has on the attitude to the stores was found to be positive in both groups. However, no difference existed in the degree of positive effects between them. Conclusions - Marketing managers of local food stores should pay more attention to managing their contribution to practical shopping value and to interests as well as competitiveness of regional society, and to persuading consumers of the horizontal individualistic group by performing responsible activities for the outgroup of local society regardless of the types of consumers' cultural orientation.

• 대한간호학회지
• /
• 제4권2호
• /
• pp.144-158
• /
• 1974

This study was undertaken in an attempt to; 1) measure value orientation of nursing activities, 2) identify the relationship between nurse's role perception and patient's expectation, and 3) evaluate the pattern of nursing education and nursing service administration. 203 hospitalized adults and 203 professional nurses from 11 general hospitals in Seoul during the period of July to December 1973 were tested according to questionnaire based on 4 categories of clinical nursing activities, 1) physical care, 2) observation and control, 3) psycho-social care and 4) therapeutic measures. Results of the study are as follows: 1. Nurses were more concerned than patients in the physical care category. Significant difference was revealed by p<.01 level (t=2.800). Mean value score of nurses was average (2.84), and mean value score of patients was relative' y low (2.49). None of the physical care category questionnaire items were over 3.5. 2. Respondents from hospitals of total care system revealed significant difference in the physical care category by P〈.025 level. (t=2.242). Mean value score of both group were average level (nurse 2.90, patient 2.53), nurses showed higher concern. 3. Difference between nurse's role perception and patient's expectation in observation and control category was revealed non- significance by p〉0.05. level (t=1.238). Mean value score of both group revealed relatively high (nurse=3.44, patient 3.19). 4. Difference between nurse's role perception and patient〉expectation in psycho-social cart category revealed non- significance by p〉.05 level (t=0.758), Mean value score of both group revealed average level (nurse =2.71, patient =2.53), 5. Non- significant difference was noted between B. S. N. and diploma nurse's role perception in the psycho- social care category by p> 0.1 level (t=0.316). 4. Difference between nurse's role perception and patient's expectation in the rapeutic me assures category revealed non- significance by p〉0.05 level) t=0.503). Horses showed high concern by mean value score 3.56 level and patients relatively high by 3.41. All items of this category revealed very high or relatively high value score.

• 복식문화연구
• /
• 제25권1호
• /
• pp.104-116
• /
• 2017

People tend to maintain and express their individuality in unique ways. Consumer's need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers' need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach's ${\alpha}$ value of questions was reliable as .628-.862. The study's results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer's needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.

• Journal of Korea Trade
• /
• 제24권6호
• /
• pp.173-193
• /
• 2020

Purpose - This study aims to examine the effect of entrepreneurship of start-ups on export performance when the business closure rate is higher than business start-up rate in Korea. Thus, this study analyzes various factors for start-ups established within the past seven years and uses export performance as an indicator. Prior to analysis of factors, the study defines the concepts of start-up factors based on various studies. Design/methodology - In order to analyze the export performance of startups, this study conducted an empirical analysis using statistical analysis. Theories were established based on previous studies, and hypotheses and research models were designed based on the established theories. Subsequently, in order to verify the research hypothesis and research model, factor analysis such as validity and reliability, and structural equation modeling were analyzed. Findings - As a result of analysis based on previous studies, we found that there is a difference between theoretical and practical aspects. Whereas previous studies showed that market orientation, technology orientation, and social capital have a direct impact on export performance, the present study analyzed that there is no such impact, and that technology capabilities were important as a result of the unique traits of start-ups. Originality/value - Existing studies have limitations in understanding the overall characteristics of a company by using market orientation, technology orientation, and social capital as individual independent variables. In addition, the existing researches have been analyzed in relation to corporate performance, whereas this study has been limited to export performance, so it can be regarded as different from other studies.

• 감성과학
• /
• 제22권4호
• /
• pp.85-96
• /
• 2019

상대적 외적 가치 지향은 내재적 가치(e.g. 사회적 관계, 자기수용 등)에 비해서 외재적 가치(e.g. 부유함, 사회적 인정 등)를 상대적으로 더 중요하게 여기는 경향성이다. 본 연구는 자기회귀교차지연모형을 적용하여 상대적 외적가치 지향과 삶의 만족도의 인과적 관계를 확인하고, 이러한 관계에 성별 차이가 있는지 검토하였다. 이를 위하여 한국아동·청소년패널조사(KCYPS) 중1패널의 3차, 5차, 7차 년도 조사 자료(N = 2,259; 남자 1,140명, 여자 1,119명)를 분석한 결과는 다음과 같다. 첫째, 이전 시점의 상대적 외적 가치 지향과 삶의 만족도는 이후 시점의 상대적 외적가치 지향과 삶의 만족에 유의한 정적 영향을 주었다. 둘째, 이전 시점의 상대적 외적 가치 지향은 다음 시점의 삶의 만족에 유의한 부적 영향을 주었다. 그러나 이전 시점의 삶의 만족은 이후 시점의 상대적 외적 가치 지향을 설명하지 못했다. 끝으로 이러한 관계는 남녀 집단 간에 차이가 없었다. 이러한 결과는 삶에 대한 불만족이 내재적 가치보다 외재적 가치를 지향하게끔 만드는 것이 아니라, 상대적 외적 가치 지향이 높을 때 삶의 만족도가 낮아질 수 있음을 시사한다.

• 복식문화연구
• /
• 제26권3호
• /
• pp.427-449
• /
• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• 패션비즈니스
• /
• 제21권4호
• /
• pp.73-89
• /
• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.