• Title/Summary/Keyword: Social TV

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Suggestion on Chinese Clothing Market Launching : Focused on Foreign Students's Clothing Buying Behavior in Korea

  • Koo, In-Sook;Liu, Dashuang
    • Journal of Fashion Business
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    • v.15 no.6
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    • pp.1-22
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    • 2011
  • This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

Local Adjustment and Geographical Knowledge of Foreign Immigrants in S. Korea (외국인 이주자의 지역사회 적응과 지리적 지식)

  • Choi, Byung-Doo
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.1
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    • pp.39-63
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    • 2010
  • As foreign immigrants are rapidly increasing, how they without previous knowledge and experience adjust themselves to local circumstances where they come to live becomes a major social issue. In order to analyze their adjustment process, this paper suggests a model which consists of relationships with local environment and people on the one hand, and of geographical knowledge and imagination on the other. The analysis of questionnaire survey based on the conceptual model suggests some findings. As there are considerable differences in the extent of their local adjustment and felt difficulties among immigration types, nationalities, and dwelling regions, foreign immigrants‘ policies should be devised proper for their type and characters.

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A study on the determinants of leisure time use by marital status of middle-aged one-person households (중년1인가구의 혼인상태별 여가시간사용 결정요인 분석)

  • Seo, Jiwon;Yang, Jinwoon
    • Journal of Family Resource Management and Policy Review
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    • v.21 no.3
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    • pp.77-95
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    • 2017
  • The purpose of this study is to examine the factors related to leisure time to understand middle-aged one-person households. Data are from the recent survey of lifetime use in 2014 by Statistics Korea(N=1,138). Middle-aged one-person households aged 40-59 years were categorized into four groups by marital status (unmarried/married/widowed/divorced). Major results were found as follows: First, the total leisure time per day was 238 min in the middle-aged one-person households. The majority of the total leisure time was spent on 'fellowship & leisure activities'(204 min on weekdays, 283 min on weekends). Especially, time spent on real-time TV watching hours was the longest, as long as 89 min on weekday and 150 min on weekends. Second, gender differences were significant in terms of leisure time use in the middle-aged one-person households. Females spent less time on leisure than their male counterparts on both weekdays and weekends. In addition, gender differences related to marital status were significant. Third, on weekdays, the determinants of leisure time use among the middle-aged one-person households were health and type of employment for 'participation & volunteer activities', and gender, age, marital status, and type of employment variables for 'fellowship & leisure activities.' On weekends, time spent on 'participation & volunteer activities' were influenced by marital status, residential area, and type of employment, while time spent on 'fellowship & leisure activities' were significantly related to gender, type of employment, type of job, holiday system, and income.

Proposal of Visual and Quantitative Method for Singer's Performance Evaluation of Singing (노래의 가창력 평가를 위한 시각적, 정량적 방법의 제안)

  • Lee, Bum Joo;Cho, Dong Uk;Jeong, Yeon Man
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.10
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    • pp.1270-1275
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    • 2016
  • Recently, the entertainment programs with vocal skills assessment through the broadcasting and cable broadcasting have become very popular. But, in spite of higher popularity, present performance evaluation methods including musical sympathy of the pop singers and plain performers in broadcastings are absolutely dependent on the subjective feelings of audience assessors who evaluate the musical sympathy in these programs. For solving this problem, quantitative methods instead of subjective methods in the entertainment industries for evaluating pop singer's performance and musical sympathy are taken as important issues and social demands. For this, in this paper, we propose a visual and quantitative evaluation method by applying ICT technologies that can be evaluated in all areas of musical sympathy as well as a singer's assessment.

A Study of Fair Use of Parody and Copyright Judgement in TV Advertising (영상광고에 나타난 패러디의 공정이용과 저작권에 관한 연구)

  • 이은종
    • Archives of design research
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    • v.17 no.3
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    • pp.363-372
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    • 2004
  • Lannon(1994) asserted, 'Today consumer market has reached its maturity, and products gets more and more similar. So brands should be distinguished from competitors by emotional values.' Parody ads, one of advertisements appealing to emotion, would distort some original work well known to the public with its blemish or seriousness on target by imitating or exaggerating it regardless of expression styles, and announce the results to criticize the work itself or social situations or excite laughter. Such parody ads are stimulating consumers' emotion in particular and diverse methods. But This study on parody and especially parody in advertising, deals with the basic concepts of parody in advertising, as well as copyright infringement issues highlighting the different legal interpretations in American and Korean law when dealing with indiscreet cases of parody in advertising. some suggestions are made on desirable and forword-looking solutions. Different to the acceptance of parody in the American culture, Korean law was limiting in allowing parody to be used and applied.

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A Study on the Effects of Motivations and Ability of Using Smartphone on Smartpad Usage Intention (스마트폰 이용동기와 활용능력이 스마트패드 사용의도에 미치는 영향에 관한 연구)

  • Kang, Eung-Goo;Kim, Young-Han;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.1-23
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    • 2012
  • The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

Factors Influencing Dietary Behaviors and Stress in Male and Female College Students (남녀대학생의 식행동과 스트레스 영향요인)

  • Seo, Eun-Young;Lee, Seung-Lim
    • Journal of the Korean Society of School Health
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    • v.31 no.3
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    • pp.186-195
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    • 2018
  • Purpose: This study was performed to investigate the dietary behaviors and stress-related factors among male and female college students. Methods: A total of 405 college students (male-195, female-210) were recruited, of whom a questionnaire-based survey was conducted. The study investigated the general characteristics, health-related factors, dietary behaviors, and stress-related factors of the respondents. Results: The body mass index was significantly higher in males. The rates of underweight and overweight were significantly different between male and female respondents. The scores for workout frequency, health concerns and health condition were significantly higher in males, while the score for watching TV & playing computer games was significantly higher in females. The scores for meal regularity, frequency of breakfast consumption, and smoking were significantly higher in males. Eating problems showed a significant difference between males and females. The biggest source of stress was social factors, followed by college study and individual factors and the most experienced stress-induced symptom was anxiety, followed by headache and stomachache. The most popular way to overcome stress was taking a rest, followed by drinking & smoking and outdoor activity. The most preferred food under stressful conditions were alcohol or beverages, followed by hot & spicy food and sweet food, which showed a significant difference between males and females. Conclusion: These results indicate that stress affects dietary behaviors, drinking, smoking, and health status. Stress not only changes dietary behaviors, but is also related to health status. Therefore, it is necessary to develop appropriate programs for emotional stability and stress relief targeting college students which provide continuous nutrition education focused on desirable dietary behaviors and nutritional aspects.

User's Willingness to Donate to a Personal Broadcasting Creator From a Rhetorical View (수사학적 관점에서의 인터넷 개인방송 크리에이터에 대한 이용자의 기부의사에 관한 연구)

  • Moon, Yunji
    • The Journal of Information Systems
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    • v.28 no.3
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    • pp.83-104
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    • 2019
  • Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

A Case Study on Workers' Compensation Approval for a Hospital Nurse's Suicide (병원 간호사 자살에 대한 산업재해 승인 사례연구)

  • Yi, Kyunghee;Choi, Seonim;Park, Bohyun
    • Korean Journal of Occupational Health Nursing
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    • v.28 no.4
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    • pp.271-284
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    • 2019
  • Purpose: This study aimed to examine the process from occurrence of a hospital nurse's suicide to workers' compensation approval, responses of the parties involved, issues debated during approval deliberations, and significant policy changes resulting from the incident. Methods: We conducted in-depth interviews with involved parties and collected various documents, including newspaper articles, forum proceedings, and the agency report on determination of workers' compensation. Content analysis was performed on the collected data. Results: A Joint Task Force continuously reported its progress and findings through mass media such as newspaper, radio, and TV. These activities exerted pressure on a government agency to conduct an occupational disease review and significantly impacted the workers' compensation approval. The agency recognized associations between the hospital's inadequate nurse training and the suicide but did not confirm the excessive overtime and workplace harassment experienced by the nurse as causes of the suicide. This case's media coverage and impact resulted in a law prohibiting workplace harassment and a hospital system dedicating at least one nurse to training activities. Conclusions: This incident had a significant social impact as the first case of workers' compensation approval for a hospital nurse's suicide. However, the case produced no structural changes in nurses' working conditions such as heavy workloads.

Art Science Convergence Curriculum Design in the 4th Industrial Revolution Era : Focusing on STEAM with Contents (4차 산업혁명 시대 예술·과학 융합 교육프로그램 설계 : 콘텐츠를 활용한 STEAM을 중심으로)

  • Park, Sung-won;Lee, Hye-won
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.53-61
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    • 2021
  • The year 2020 was a time when the coronavirus infections-19 (COVID-19) caused various changes in society. In particular, the fields that have been conducted face-to-face have been greatly confused by the transition to an online non-face-to-face method, and this is the case with the field of education. There are two main advantages of offline education. The first is that we can improve our understanding through communication with teachers, and the second is that we can develop social skills through interaction with friends. But as online classes progressed due to corona 19, interaction could not be achieved. As a result, the motivation for learning has been reduced due to difficulties in real-time feedback, and the participation rate has been significantly lowered, especially in lower grades, raising concerns about the learning gap that will occur after corona 19. However, there are some cases in which online classes were conducted as effectively as offline classes by utilizing various contents. What they have in common is the use of content. Teachers generally improved the quality of education by linking interesting sights and videos that enhance learning comprehension. The provided video conveys learning-related content into stories, enabling intuitive observation. Many students were already enjoying these videos through VOD (Video on Demand) such as TV and YouTube, they were able to connect their easy access to content and interest in learning. Appropriate use of video content has rather increased the learning effect and should continue after corona 19. Therefore, it is necessary to study methodologies that apply video content efficiently to education. This study looked at the steps that needed content application through the development of education programs, and observed its meaning. Students were curious about the content, motivated to learn and participated in learning on their own. Intuitive learning, conducted through appreciation, play and content production, provided an opportunity to learn on their own in everyday life.