• 한국의류학회지
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• 제33권9호
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• pp.1419-1429
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• 2009

This study tests the validity of the Susceptibility of Global Consumer Culture (SGCC) Scale that is composed of three dimensions, conformity to consumption trend, quality perception, and social prestige, on Korean consumers. The study also identifies the relationships with consumer susceptibility to interpersonal influence and attitude toward purchasing global fashion brands. Utilizing the convenience sampling method, college students aged over 20 living in the Seoul metropolitan area were selected. Three hundred questionnaires were used in the statistical analysis, exploratory and confirmatory factor analysis, paired t test, and path analysis using structural equation modeling. Confirmatory factor analysis revealed that the SGCC scale measured by three dimensions fit well for young Korean consumers. Path analysis showed that identical conformity positively influences all three dimensions of the SGCC scale and that informational conformity positively influences purchasing intention toward global fashion brands. Among the three dimensions of SGCC, quality perception and social prestige positively influence purchasing intention toward global fashion brands.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.399-407
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• 2020

The paper examines social entrepreneurial intention through outcome expectations. The proposed model incorporates outcome expectations from social cognitive career theory and theory of planned behaviors. The study also introduces a scale for outcome expectations in social entrepreneurship, including solving social problems, innovation, family tradition of social involvement, meaning in life, prestige and social recognition, competitive and favorite job and wealth. A survey of 279 students was conducted through face-to-face structured interviews. The confirm factor analysis and technique of structural equation modeling were used to explore relationships among latent constructs. Research results show that the outcomes impact only through three determinants of theory of planned behavior and do not have significant impact to social entrepreneurial intention. It suggests that outcome expectations may be a flexible factor. Individual outcome expectations can shift to motivations when facing favorable conditions such as family support, government support, etc. The findings suggest that the ability to predict social entrepreneurial intention of attitude toward behavior, subjective norms, and perceived behavioral control. The proposed model in this study contributes importantly to the emerging literature on entrepreneurial intention, particularly to social entrepreneurial intention. This study is also the first quantitative study to measure the impact of outcome expectations on social entrepreneurial intention.

• Human Ecology Research
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• 제51권4호
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• pp.413-424
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• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• 패션비즈니스
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• 제18권4호
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• 대한안전경영과학회지
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• 제15권2호
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• pp.161-166
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• 2013

The purpose of this research is to analyse the research subject in journal of Korean safety management and sciences. Total 1850 key words in 560 papers were analysed by the Pajek system which is one of well known social network analysis tool. Key words trend from 2008 to 2012 was examined. Then the relationship among each key words was visualized. There were five key words group which strongly connected among key words. The degree centrality, between centrality, proximity prestige on each key words were calculated to verify influence degree to other key words.

• 한국조리학회지
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• 제23권6호
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• pp.78-88
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• 2017

The main goal of this study was to demonstrate the causal relationships between multi-dimensional work-values, job satisfaction and task performance of Y generational employee in the Korean hotel industry. In order to achieve the purpose, the data were collected from Y generational employees working in the major cities in Korea. To analyze the data, frequency, exploratory factor analysis, reliability analysis, PROCESS Macro analysis and simple regression analysis were undertaken by using SPSS 18.0. The results were as follows; 1. Work-values were found out as five factors; Prestige workvalues, Personal development work-values, Work condition work-values, Personal welfare work-values, Social/ Altruistic work-values. 2. All five factors were found to be significant in enhancing job satisfaction. 3. Two factors which were prestige work-values and personal welfare work-values were found to be significant in facilitating task performance. 4. Job satisfaction was revealed as a mediator between all work-value factors and task performance. This study provided practical information about work-values of Y generational hoteliers to positively affect their job satisfaction and task performance. This study also confirmed that it is important to enhance job satisfaction in order to make employees perform their service duties better.

• 서비스연구
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• 제8권1호
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• pp.13-26
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• 2018

대부분의 제품은 다양한 국가 구성 요소로 구성되어 있으며 국가 이미지를 사용하는 브랜드 전략이 마케팅 분야에서 널리 사용되고 있다. 소비자에게 제품의 원산지는 의사 결정에 의미 있는 고려사항이다. 이에 본 연구는 소비자가 원산지 효과의 양면차원에 따라 글로벌 브랜드를 어떻게 평가하는지에 대해 살펴보고자 함이다. 본 연구는 원산지 효과의 양면차원인 생산지 원산지와 브랜드 원산지의 상호작용과 글로벌 아이덴티티의 조절 효과를 살펴보는 것을 목표로 한다. 연구 1에서는 브랜드의 원산지와 생산지 원산지의 상호 작용 효과가 사회적 명성 차원에서 유의미하게 나타났다. 연구 2에서는 분산분석에서 브랜드 원산지와 글로벌 아이덴티티가 유의미한 주효과를 갖는 것으로 나타났다. 브랜드 원산지와 생산지 원산지의 상호작용이 사회적 명성 차원에서 유의미한 효과를 나타났고, 브랜드 원산지와 글로벌 아이덴티티의 상호작용은 혁신성과 사회적 책임에 유의미하게 영향을 미쳤다. 브랜드 원산지와, 생산지 원산지, 글로벌 아이덴티티의 삼원상호작용은 사회적 책임부분에서 유의미하게 나타나, 글로벌 아이덴티티의 조절효과가가 검증되었다. 본 연구결과는 원산지 효과를 이용하는 글로벌 브랜드 전략을 이해하고 원산지 효과 관련 문헌에 새로운 지식을 추가하는 데 기여할 수 있다. 본 연구의 학문적 실무적 시사점, 제한점 및 향후 연구 방향을 논의하였다.

• 한국인구학
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• 제33권2호
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• pp.33-59
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• 2010

한국 대학생들의 장래 희망 직업은 어떤 요인에 의하여 결정될까? 시월(William H. Sewell)과 동료들이 개발한 위스콘신 모형의 결론에 따르면, 교육과 직업 획득에 사회심리학적 요인들이 통계적으로 의미 있는 영향을 미친다. 높은 수준의 직업적 지위를 갖기를 원하는 젊은이들이 결국에는 더 높은 사회적 지위를 가진다는 것이다. 그러한 점을 고려할 때, 젊은이들의 직업 포부를 결정하는 요인을 파악하는 작업은 매우 중요하다. 우리는 직업 포부를 트라이만(Donald J. Treiman)이 개발한 표준국제직업위신척도(Standard International Occupational Prestige Scale: SIOPS)를 이용하여 측정하였고, 중회귀분석을 이용하여 독립변수들의 통계적 유의성을 검정하였다. 사회적 자본 변수는 린과 듀민(Nan Lin and Mary Dumin)의 '직업위계를 이용한 사회적 자원 측정 방법'(position generator)을 적용하였고, 문화적 자본 변수는 부르디외(Pierre Bourdieu)의 개념 정의에 기초를 두고 우리가 개발한 척도로 측정하였다. 분석에 사용한 자료는 '2004년도 한국 대학생의 의식과 생활에 관한 조사연구'의 원 자료인데, 유효 표본 수는 1,947명이다. 분석결과, 성별, 인적 자본, 아버지 직업 등 기존 연구를 통해 알려져 있는 변수들과 더불어, 사회적자본과 문화적 자본이 장래 희망 직업을 결정하는 데 통계적으로 유의미한 영향력을 미친다는 점을 발견하였다.

• 복식문화연구
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• 제28권2호
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• pp.215-228
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• 2020

The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry's brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.

• 복식
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• 제52권4호
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• pp.51-63
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• 2002

The purpose of this study is to review the symbolic meaning in 20th century men’s fashion through analyzing of social environment factors. After recent industrial society, men had expressed their privilege, prestige and social power according to fashion. Men's fashion at the beginning of the 20th century was emerged as the images of robustness and strictness with perfect cutting, thick and stick fabric and dark color that were influenced by british style. It was symbolic meaning of authority orientation which showed the superiorities of social and sex classes. It was beginning of change according to social phenomena. The world war Ⅰ,Ⅱ and change of lifestyle by material affluence in automobile industry mollified rules of men's fashion. It showed a serenity of living. Also, the growth of young culture changed trickle-down of men's fashion into bottom-up and showed opposition for elite culture in fashion. These change particularly became acceleration by Individualism, open-society and the collapse of sex class. Men expressed sexual and inherent desire for fashion that was no longer concerned with symbolizing of authority but rather with pleasure pursuit.