• Title/Summary/Keyword: Social Power

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Corporate Marketing Strategy Using Social Media: A Case Study of the Ritz-Carlton Seoul

  • Lee, Jung Wan;Kwag, Michael
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.1
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    • pp.79-86
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    • 2017
  • With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.

The Debate on Social Darwinism and Eugenics in Late Victorian Period centered on Bernard Shaw's Major Barbara (후기 빅토리아 시대 사회 다윈주의와 우생학적 논쟁: 버나드 쇼의 『바바라 소령』을 중심으로)

  • Jang, Keum-Hee
    • English & American cultural studies
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    • v.18 no.4
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    • pp.163-188
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    • 2018
  • Through the action of Major Barbara, Shaw advocates the improvement of human race and civilization through fabian eugenic socialism in the based on the Galtonian eugenics and social Darwinism in late Victorian period. In the play, Shaw contrasts two ideologies, Barbara's spiritual institutionalized Christianity with Undershaft's worldly power to control the conventional society. For the dramatic purpose, Shaw symbolically combines the power of the munitions maker, the intellect of the scholar and the faith of the Salvationist. Shaw seems to believe that the best way of improving the human society can be comprised by effective eugenic agencies regarded Shavian trinities. In relation to the eugenic discourses for social betterment, this essay explores how Shaw's ideas on social eugenic is perceived in Major Barbara through main characters as spiritual, intellectual and economic agencies in terms of social Darwinism for the progress of the human society. As always, Shaw's evolutionary agencies are disillusionized from the idealistic faith through the realistic awareness of economic facts, which is manifested in their practices to advance the institutional society Shaw attacked. It is obvious that the significant facts of eugenic socialism/social eugenics based on social Darwinism are promoted by Barbara, Cusins and Undershaft in Major Barbara to maintain a worthy evolution of society and humanity.

Exploring the possibility of 'Space-based Social Work Practice' based on Lefebvre's space theory - A Case Study on the Production of Differential Space in Permanent Rental Housing - (Lefebvre의 공간이론에 근거한 '공간기반 사회복지실천'의 가능성 탐색 - 임대아파트단지 차이공간 생산사례를 중심으로-)

  • Choi, Myung Min;Park, Hyang Kyung;Lee, Hyun Ju
    • Korean Journal of Social Welfare
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    • v.69 no.4
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    • pp.99-125
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    • 2017
  • Recent social studies on space have focused on changing the social relations that activate in space. In general, these studies have been based on the concept of social space on which is grounded the power-relation analysis such as power, oppression, resource allocation, and so on. Social work practice has traditionally recognized the importance of the environment surrounding human beings. Nonetheless, social work practice has tended to comprehend space in a neutral and abstract way because it has insufficiently considered modern spatial theories. For this reason, this study focusing on Lefebvre's social space theory reviewed the contemporary discourses on space in the area of social work practice. Following the review, this study attempted to establish the concept of "Space-based Social Work Practice". Specifically, this study analyzed the actual cases in social work field and explored the applicability of "SSWP". According to the results, this study delivered the implications of Space-based Social Work Practice as an alternative method and suggested the practical direction of SSWP.

Characteristics and Variables of Nuclear Energy Attitudes of Social Groups (핵에너지 태도의 사회 그룹별 특성과 변수)

  • Kim Ji-Eun;Woo Hyung-Taek
    • Journal of Environmental Science International
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    • v.13 no.10
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    • pp.955-963
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    • 2004
  • This study was conducted to find and explain characteristics of diverse social groups' attitudes toward nuclear power plant. 7 hypotheses were constructed and statistically tested. In order to test 7 hypotheses, both Nuclear Energy Attitude Scale and Environmental Attitude Scale were distributed and field surveyed on 839 respondents representing a diverse range of subject groups. The results showed that 6 hypotheses were statistically accepted while 1 hypothesis statistically rejected. Contrary to the first hypothesis, this test found that people in close proximity to the nuclear power plant had more positive attitudes toward nuclear power than those living in distance from the nuclear power plant. Males had more positive nuclear energy attitudes than females. Academic backgrounds were not related to nuclear energy attitudes. Environmental attitudes showed negative relationship with nuclear energy attitudes. While anti-nuclear citizen action groups had the most negative attitudes, nuclear power plant workers had the most positive attitudes among responding groups. Finally, university students majoring in nuclear engineering had more positive attitudes than those of religious studies.

Energy Transition Policy and Social Costs of Power Generation in South Korea (에너지 전환정책과 발전의 사회적 비용 -제7차와 제8차 전력수급기본계획 비교-)

  • Kim, Kwang In;Kim, Hyunsook;Cho, In-Koo
    • Environmental and Resource Economics Review
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    • v.28 no.1
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    • pp.147-176
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    • 2019
  • This paper uses research on the Levelized Cost of Electricity (LCOE) in South Korea to conduct a simulation analysis on the impact of nuclear power dependency and usage rates on the social costs of power generation. We compare the $7^{th}$ basic plan for long-term electricity supply and demand, which was designed to increase nuclear power generation, to the $8^{th}$ basic plan for long-term electricity supply and demand that decreased nuclear power generation and increased renewable energy generation in order to estimate changes in social costs and electricity rates according to the power generation mix. Our environmental generation mix simulation results indicate that social costs may increase by 22% within 10 years while direct generation cost and electricity rates based on generation and other production costs may increase by as much as 22% and 18%, respectively. Thus we confirm that the power generation mix from the $8^{th}$ basic plan for long-term electricity supply and demand compared to the $7^{th}$ plan increases social costs of generation, which include environmental external costs.

A Study on the Application and Verification of Statistical Techniques for Calculating the Life of Electric Power Facilities (전력설비의 수명계산을 위한 통계적 분석기법의 활용 및 검증에 대한 연구)

  • Lee, Onyou;Kim, Kang-Sik;Lee, Hongseok;Cho, Chongeun;Kim, Sang-Bong;Park, Gi-Hun
    • KEPCO Journal on Electric Power and Energy
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    • v.8 no.1
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    • pp.9-14
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    • 2022
  • Social infrastructure facilities such as production, transportation, gas and electricity facilities may experience poor performance depending on time, load, temperature, etc. and may require maintenance, repair and management as they are used. In particular, in the case of transformers, the process of managing them for the purpose of preventing them from failing is necessary because a failure can cause enormous social damage. The management of transformers should consider both technical and economic aspects and strategic aspects at the same time. Thus, it applies the Asset Management concept, which is widely used in the financial industry as an advanced method of transformer management techniques worldwide. In this paper, the operation and power outage data were secured for the asset management of the transformer for distribution, and the asset status was analyzed. Analysis of asset status using actual operation and power outage data is essential for assessing the statistical life and failure rate of the facility. Through this paper, the status of transformer assets for arbitrary A group distribution was analyzed, and the end of life and replacement life were calculated.

Usage of Social Media Tools by Library and Information Professionals (LIPs) in selected Academic Libraries in South-West, Nigeria

  • Nduka, Stella C.;Adekanye, Elizabeth A.;Adedokun, Titilayo O.
    • International Journal of Knowledge Content Development & Technology
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    • v.11 no.3
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    • pp.7-27
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    • 2021
  • This study was carried out to examine the awareness and use of social media tools by library and information professionals (LIPs) in selected academic libraries in South-west, Nigeria and the challenges they face in the use of social media technologies. Descriptive survey was adopted for this study. The population of the study comprised 217 library and information professionals from 10 selected academic libraries in south-west, Nigeria. A total enumeration technique was used to cover all the library and information professionals, 136 respondents filled and returned the questionnaire, given a response rate of 62.7%. The questionnaire was used as instrument for data collection. Descriptive statistics was used to analyze the data collected. The findings show that majority of LIPs possessed a high level of awareness in the use of social media tools. The study also revealed that social network tools were highly used by LIPs in the academic libraries studied and the types of social media used by LIPs was also revealed. The major challenges faced in the use of social media include inadequate power supply, lack of Internet access and time constraints. The paper recommended that to enhance the use of social media by LIPs, there is need for constant awareness of the importance of social media tools to LIPs and libraries in effective service delivery, LIPs should be ready to learn, unlearn and be learned in the use of social media and university libraries should provide enabling environment such as internet connectivity, power supply and policy to guide LIPs in social media usage.

Conspicuous Consumption of Leisure Apparel according to Social Stratum Variables and Leisure Activities (사회계층 변인과 여가활동에 따른 과시적 여가의복소비)

  • Park, Eun-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.101-115
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    • 2017
  • This study classified social stratum variables of adults in their 20s to 50s by subjective and objective measurements and classified leisure activities into groups to examine the conspicuous consumption of leisure apparel. A total of 365 adults in their 20s to 50s living in Daegu and the Kyungbuk area were selected considering their jobs and residences. SPSS PC+ 20.0 was used to analyze the data with frequency analysis, factor analysis, reliability examination, cluster analysis, ANOVA, Duncan-test, Scheffe-test, and ${\chi}^2-test$. The results of this study are shown as follows. First, 'Jogging/Walking' was found to be the most favorable activity in the examination of leisure sports activities among the participants and showed a difference in gender. Second, leisure activities were pastime-culture activity, sports activities, static activity, volunteering, and relaxing, and these activities were grouped into non-participant, active and passive leisure activities. Conspicuous consumption of leisure apparel was classified into personality oriented, luxury goods-oriented, and other people-oriented. Third, there was a significant difference in the sub-factors of the conspicuous consumption of leisure apparel (personality oriented, luxury goods-oriented, other people-oriented) according to the sub-factors of subjective stratum(economic power, social position, level of consumption, cultural level and overall stratum consciousness). Fourth, there was significance in the objective social stratum variable by the types of leisure activities. Significant differences were found in personality orientation, luxury goods-oriented, and other people-oriented in conspicuous consumption of leisure apparel by the types of leisure activities. Finally, there were significant differences in economic power, level of consumption, cultural level of subjective social stratum by gender, sports activities and volunteering in leisure activities, as well as other people-oriented conspicuous consumption of leisure apparel. This study also found significant differences in economic power, level of consumption and cultural level of social stratum by age, as well as other people-oriented conspicuous consumption of leisure apparel.

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A Predictive Model of Resilience in Mothers of Children with Developmental Disabilities (발달장애아동 어머니의 회복탄력성 예측 모형)

  • Cho, Youyoung;Kim, Hyeonok
    • Journal of Korean Academy of Nursing
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    • v.52 no.4
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    • pp.407-420
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    • 2022
  • Purpose: This structural model study was constructed and verified a hypothetical model to examine the effects of parenting stress, social resources, family resources, and positive coping on resilience among mothers of children with developmental disabilities. Methods: Data were collected using self-report structured questionnaires, from October 19 to October 30, 2018, with 214 mothers caring for children with developmental disabilities under the age of 20 years. Results: In the fitness test results of the hypothesis model, with the fit index 𝛘2 (p) = 69.27 (< .001), and the normed fit indices (𝛘2 = 1.87, GFI = .94, CFI = .97, NFI = .93, and TLI = .95, RMSEA = .06, SRMR = .06), this study satisfies the good fitness in standards. There are seven statistically significant paths among the 10 paths set in the hypothetical model. The explanatory power of parenting stress and social resources, which affects the family resources was 41.4%, the explanatory power of parenting stress, social resources, and family resources affecting the positive coping was 58.9%, and the explanatory power of parenting stress, social resources, family resources, and positive coping affecting resilience was 55.5%. Conclusion: Positive coping, family resources, and social resources of mothers of children with developmental disabilities directly affect their resilience, and parenting stress indirectly affects it. Therefore, to improve the resilience of mothers of children with developmental disabilities, it is necessary to develop a systematic nursing intervention that considers parenting stress, social resources, family resources, and positive coping.

An Analysis of the Transient's Social Behavior in the Radiological Emergency Planning Zone (방사선 비상계획구역에서의 일시거주자의 사회행동 특성 분석)

  • Bang, Sun-Young;Lee, Gab-Bock;Chung, Yang-Geun;Lee, Jae-Eun
    • Journal of Radiation Protection and Research
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    • v.32 no.2
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    • pp.71-78
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    • 2007
  • The purpose of this study is to analyze the social behavior, especially, the evacuation-related social behavior, of the transients in the radiological emergency planning zone(EPZ) of nuclear power plants. So, the meaning and kinds of the evacuation and the significance of the trip generation time(TGT) have been reviewed. The characteristics of the social behavior of the transient around Ulchin, Wolsong and Kori sites was analyzed through field surveys by using the questionnaire. The major findings of this research implications are as follows. First, for securing the safe evacuation, the alternatives to effectively provide the information on the evacuation warning may be prepared. Second, it is necessary to establish the education and training of transient's evacuation. Third, it is needed that the cause and background of the evacuation refusal are identified and the new response plan to secure transient's safety is prepared.