• Human Ecology Research
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• v.58 no.4
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• pp.517-537
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• 2020

This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage cases more seriously than unethical conduct. Consumer perceptions of the necessity for boycotts was higher than company employees, while employees were more aware of the negative impact of boycotts than consumers. Based on the co-orientation model, we examined how consumers and employees estimate differences in their perceptions of boycotts. The results showed that consumers and company employees are not accurately aware of each other's perceptions. Lastly, logistic regressions were conducted to identify the factors affecting three types of participation: online opinion expression, personal non-purchasing, and persuading other people to join the boycotts. The results showed that male consumers are more likely to participate in online opinion expression; consumer perceptions of effectiveness of boycotts and the perceived severity of consumer damage increase the likelihood of participation in online opinion expression. Consumer perceptions of the necessity of boycotts and their opinion leadership increased the likelihood of non-purchasing. Finally, consumers with higher opinion leadership and female consumers were more likely to encourage others to take part in boycotts. In addition, consumers are more likely to persuade others to join the boycotts if they have stronger beliefs that companies will not seriously consider consumer problems.

• Journal of Agricultural Extension & Community Development
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• v.15 no.4
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• pp.577-597
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• 2008

The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.83-95
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• 2001

The purpose of this study was to investigate the relations among mothers' and teachers' perceptions of role-efficacy, role-efficacy, attributions, and young children's cognitive and social development. The subjects were 163 mothers and teachers of 5-year-old children attending to kindergartens in Korea. The results showed that cognitions of mothers were very similar to those of teachers. When they perceived difficulty in enhancing children's cognitive and social development, they tended to think that it would be more efficient for someone else to help the children. Children's cognitive and social development were not positive especially when the mothers and teachers showed high role-difficulty and low role-efficacy.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.341-345
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• 2005

The purpose of this study was to identify the perceptions on 'Dagagu' Housing Purchase and Public Rental Program of public officials and professionals in the area of social welfare to suggest ideas for improvement of this program. Data were collected from 146 public officials and 108 professionals in the area of social welfare. Respondents showed that the perception on this program was not high, especially respondents working in Seoul showed lower perceptions than respondents in other localities in spite of experience of pilot program executed in Seoul. Respondents also thought that this program will take an realistic role to improve housing welfare for urban poor. Other opinions to practice this program were also suggested.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.79-90
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• 2004

The purpose of this study was to investigate the relationship between social perception reflected in product advertisement and consumerism toward commodification of sex among college students. Subjects of this study were 1,100 college students in the Daegu metropolitan areas. Social perceptions were assessed by questions such as attitudes toward beauty contests, degree of commodification of sex in product advertisements and buying patterns. Consumerism was assessed by the Korean Featherstone version of consumer culture. Major findings of this study were as follows: a significant difference in the social perception of commodification of sex was found between male and female college students, showing that female students were more negative toward commodification of sex than male students. Higher scores were found for consumerism when subjects had higher perceptions for commodification of sex. Hence, the degree of commodification of sex was positively related to the degree of consumerism. In conclusion, consumerism enforced commodification of sex among college students, resulting negative effects on the sex culture in general.

• Asia Marketing Journal
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• v.25 no.4
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• pp.219-230
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• 2024

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers' perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through perceptions of warmth and competence are stronger for credence services than for experience services. This research makes theoretical contributions to the literature on CSR, happiness, and service, and offers practical implications for marketing tactics, including fostering long-term customer relationships and monitoring the effectiveness of CSR activities and corporate budget allocations.

• Journal of Korean Society for Quality Management
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• v.29 no.2
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• pp.93-103
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• 2001

This study examined the social perceptions on the women work force in Korean service industries. 100 questionnaires per each of five service industries, hotel, PCS, department store, general hospital and bank (500 altogether) were distributed to general consumers to measure perceived service quality and perceptions on the women employees in the those service industries. It was found that consumers were not very satisfied with the service quality of the industries. They felt the necessity of women workforce in service industry and agreed to that women employees posessed management quality and had potential to develop.

• Journal of Agricultural Extension & Community Development
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• v.18 no.4
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• pp.933-959
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• 2011

The study aims to identify residents' perceptions of tourism impacts according to the demographic characteristics. The analysis was based on 366 questionnaires given to residents of six rural communities in rural Korea. A series of data analysis such as factor analysis, t-test, and ANOVA was conducted to investigate the residents perceptions of tourism impacts. Results showed that whereas younger, less educated and poor could perceive a negative impacts. older, educated and richer were more likely to perceive a positive impacts of economic, social and environmental spheres. Especially male was more likely to perceive a positive socio-cultural impacts, whereas female was perceive a negative impacts. The results suggest that it is important for policy makers and community leaders to consider social-cultural and economic impact when decision making on development planning.

• Journal of Environmental Science International
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• v.31 no.10
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• pp.891-899
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• 2022

This study investigated whether an educational program could alter students' perceptions of the causes of and solutions to climate change. On October 23, 2020, a 3-hour climate change educational program was provided to 400 high school students in Suncheon City, (Jeonnam Province, South Korea). According to the program, climate change represents a social dilemma, or tragedy of the commons; it also asserts that collective action aimed at strengthening government policy is the optimal solution to climate change, and concludes that motivated citizens should convey their opinions directly to the government through political action. After the program, the students made and shared placards calling for policy-based responses to climate change. Questionnaires completed by the students before and after the program revealed that their perceptions of the causes of and solutions to climate change changed significantly. This case study indicates that education programs have the potential to alter students' perspectives and promote actions aimed at mitigating and adapting to climate change.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1009-1020
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• 2009

The purpose of this study was to present a developmental direction of the early childhood social education in kindergarten by investigating the mother's perceptions using the focus group interview. Mothers who have 4~5 year old children were selected for 3 focus group interviews. The following results were obtained: 1) The mothers recognized early childhood social education as an essential step before entering elementary school. 2) The mothers were found to have recognized that the cultivation of the various social situations of the children in kindergarten would be a very important task of the kindergarten, because kindergarten is a place for children to be introduced to social experiences for the first time in their lives. 3) Most of the mothers have the perception that early childhood social education showed positive effects on the development of their children. This perception was based on the evaluation of the social educational effect of kindergarten compared to that of elementary school.