• 한국IT서비스학회지
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• 제13권3호
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• pp.235-255
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• 2014

Social Network Service (SNS) with emergence of Web 2.0 have been developed rapidly. Unlike other games, social network game is based on the relationship with smart devices and studied for user-centered behavior as a potential factor derived from the Technical Acceptance Model (TAM). This research is conducted for finding out influencing factors on continuous intention for smart device users. Therefore, the independent variables consist of subjective norm, mobility, playfulness, self-efficacy, and ease of use. The intermediate variables also compose of flow, and user satisfaction and the dependent variables as continuous intention. The result of study shows the following: First, subjective norm, playfulness, self-efficacy and ease of use except mobility have the positive effect on user flow. Second, subjective norm, mobility, playfulness and ease of use except self-efficacy have significantly the positive effect on user satisfaction. Finally, user flow has significantly the positive effect on user satisfaction and continuance intention and a factor of user satisfaction have significantly the positive effect on continuance intention.

• Human Ecology Research
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• 제62권3호
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• pp.441-453
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• 2024

This study aimed to explore the characteristics of early adolescent girls with an over-distorted body image and to examine the influence of peer descriptive norm and peer injunctive norm related to body shape and peer pressure for thinness on social media on body image over-distortion. The participants were 505 female adolescents in the 1st and 2nd grades of middle school. Descriptive statistics, frequency analysis, and binary logistic regression were used to analyze the data with SPSS 26.0. The results were as follows. First, the body image over-distortion group contained more 2nd-grader early adolescent girls than 1st graders and approximately three-quarters of the body image over-distortion group had previously attempted to lose weight. Second, peer pressure for thinness on social media significantly predicted whether early adolescent girls were in the body image over-distortion group compared to the non-distortion group. These outcomes suggest that it is necessary to create a social media culture that encourages early adolescent girls to have a realistic and healthy body shape. The results also highlight the importance of developing social media literacy education programs that inform early adolescents of the potential harm of negative comments on social media, and teach them how to recognize and dismiss indiscriminate and harmful comments and contents on social media.

• 한국조경학회지
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• 제30권6호
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• pp.38-46
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• 2003

Perceived crowding is known as a necessary method to evaluate social carrying capacity in recreational settings. But according to the results of previous research, perceived crowding, use density, and satisfaction have shown weak and indirect correlations. The theory of visitors’ adjustment is one of several possible explanations for this poor relation. But the validity of the visitors’ adjustment theory has not been not inspected clearly. Therefore, the purposes of this study are to understand visitors’ adjustment theory and to examine visitors’ adjustment to the overuse of recreational settings. Study hypotheses were formulated through literature review and related to visitors’ adjustment in recreation density. Pour hypotheses were established and inspected with the case study, i.e., Rationalization : Visitors’ satisfaction isn't related to use density in recreation setting, 2) Product-shift : Preference norm is related to current use density, 3) Self-selection : Visitors’ satisfaction for the use level is generally high, and 4) Displacement : Norm interference is related to willingness to revisit. The case study was conducted during May and June,2001. According to the results of this survey, visitors adjust to overuse of recreation setting through rationalization and product shift (hypotheses l/2 acceptance). Current use density isn't related to visitors’ satisfaction and willingness to revisit (see table 3). And visitors’ preference norm is modified by situation (see table 4). Visitors’ satisfaction and willingness to revisit don't show a high correlation but moderately high (see table 5, hypothesis 3 acceptance). Differences between visitors’ preference norm and current use density is norm interference. Norm interference isn't related to willingness to revisit (see table 7). Therefore, the norm interference concept is not a useful method to explain visitors’ adjustment to the degree of overuse in a recreational setting (hypothesis 4 rejection). As for future directions, the following are proposed: 1) correctly understanding and reestablishing the visitor norm and norm interference concept, 2) introducing a composite research method to monitor visitors’ behavior and survey visitors’ attitudes and coping responses. These efforts would be helpful in the Planning and management of recreational settings to improve the quality of visitors’ experiences.

• 가정과삶의질연구
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• 제20권1호
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• pp.33-44
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• 2002

The purpose of this study is to define the concept of community based on the residential area and to review the issues on the research of community in related discipline area. The discourse about community has been developed in the field of social psychology, regional planning and architecture, housing studies, and research results by NGO. These studies of community has been dealt with social interaction and norm as well as the physical aspects of community. The research on community has been studied with the approach of structure and functionalist, systems theory approach, conflict theory approach, ecological approach, microsociological approach, and social construction approach. However, these approaches have not integrated together, but recognized community in a social or personal context. The social construction approach among these approaches suggest a useful conceptual framework for studying community in the point of view that social condition changes according to the autonomic individual. Understanding of community will influence to establishing a community norm, to planning a communal space, and to developing strategies of community. And it also takes a Important role t\ulcorner change the housing policy, institution and life style.

• 아동학회지
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• 제37권4호
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• pp.69-81
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• 2016

Objective: The literature on participant roles in bullying lacks empirical evidence to explicate what differentiates latent participation. The purpose of the present study was to examine social cognition in early adolescents (i.e., empathy, prosocial moral reasoning, and perceived group norm) with latent participants of bullying. Methods: The participants included 279 adolescents (129 girls; M age = 13.5 years) in two middle schools. Results: The result showed that empathy, prosocial moral reasoning, and perceived group norm were possible determinants of latent bullying. First, high levels of empathy (especially empathic concern and perspective taking) was associated with latent defenders. Second, helping decision of prosocial moral dilemma and prosocial moral reasoning were associated with complex situational cues. Third, latent reinforcer positively indentified the group norm with regard to bullying. Conclusion: The results are discussed in terms of practical implications for anti-bullying programs and educational practitioners.

• 대한가정학회지
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• 제35권3호
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• pp.245-257
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• 1997

The purpose of this study is to interpretate filial piety norm based on reciprocity and fairness. For this goal, we reviewed literature related to social, economical, and cultural situations, centered on the middle of the seventeenth century. The major results can be summerized as follow: The interaction between the parent generation and the married adult children generation changed according to the context of particular social, economical, and cultural conditions, so filial piety norm must also change paced along with social change. Therefore, the concepts of reciprocity and fairness has been an important one which maintains the quality of the relationship between the parent generation and the married adult children generation. So in general, we think it is reasonable to draw the conclusion that there are reciprocity and fairness principle between the parent generation and the married adult children generation.

• 한국IT서비스학회지
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• 제7권4호
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• pp.21-43
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• 2008

This paper develops the research model for the understanding of learner's usage intention in web based collaborative learning(WBCL) system. This model is based on the Davis' Technology Acceptance Model(TAM) and Social Interactivity Theory. Data is collected 225 University students from two different institutions. They were divided into 46 groups and asked to complete an online TOEIC preparation module using WBCL systems over 4 weeks. Data were collected at three points for each participant-before, 3 weeks after, and at the end of the online module. The result show that TAM based Belief factors(Usefulness, Ease of use, Playfulenss) are important determinants of usage intention in WBCL systems. The study also found the external factors of the extended TAM to be subjective norm, leader's enthusiasm in WBCL context.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.130-139
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• 2016

본 연구는 외식 소셜커머스에 대한 소비자의 소비가치와 주관적 규범이 소비자행동에 어떠한 영향을 미치는지 살펴보고자 한다. 이를 위하여 소비가치, 주관적 규범, 지각된 유용성, 지각된 용이성, 이용의도로 구성된 연구모형과 가설을 설정하였다. 연구결과를 요약하면 다음과 같다. 첫째, 소비가치(기능가치, 사회가치, 정보가치, 감정가치)와 주관적 규범이 지각된 유용성에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 소비가치(기능가치, 금전가치, 정보가치, 사회가치)가 지각된 사용용이성에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 지각된 사용용이성이 지각된 유용성에 정(+)의 영향을 미치는 것으로 나타났고 마지막으로 사용용이성과 유용성이 외식 소셜커머스 사용의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과를 토대로 외식 소셜커머스를 계획하는 실무자들이 고객을 확보하기 위해 좀 더 체계적인 전략 수립을 위한 가이드라인을 제시해 줄 수 있을 것이라 기대한다.

• 한국게임학회 논문지
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• 제20권4호
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• pp.21-32
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• 2020

본 연구는 게임 이용자의 감정욕구(접근적/회피적)와 사회연결망 속에서 생성되는 사회규범(주관적/기술적 규범)에 대한 인식에 주목하면서, 이들이 게임에 대한 태도(유용적/쾌락적)와 게임 몰입에 미치는 영향을 살펴보았다. 위계적 다중회귀분석을 활용한 분석 결과, 게임 이용자의 게임에 대한 유용적 태도에 미치는 영향은 접근적 감정욕구와 주관적 규범이었으며, 게임에 대한 쾌락적 태도에 미치는 영향은 접근적 감정욕구, 회피적 감정욕구, 주관적 규범이었다. 또한 게임에 대한 몰입 정도를 예측함에 있어서는 게임 이용자의 회피적 감정욕구, 주관적 규범, 게임에 대한 유용적 태도, 쾌락적 태도가 유의미한 것으로 나타났다.

• 건축역사연구
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• 제2권1호
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• pp.25-41
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• 1993

This study was made to analyze the housing adjustment phenomenon in the first half of Chosun Dynasty by applying Microsociological approach. By reviewing the housing adjustment theory of Morris and Winter, research model for the period was developed in terms of socioeconomic characteristics, normative housing deficit (=cultural norm-housing condition+family norm), constraints, behavioral propensities, and housing adjustment mechanism with the following results : 1. In the first half of Chosun Dynasty the size of the house, the house site and decorating items were specified by law (cultural norm) according to the social status. Although the law was constraints for the housing phenomenon, it was not applied universally. Frequantly the law was violated by the upper class. By the middle of the Dynasty the family norm became more important for the housing phenomenon than the cultural norm. 2. Efforts were made to practice the Confucianism as a cultural norm in the first half of Chosun Dynasty At that time Husband-Living-in-Wife's-House was more popular than Wife-Living-in-Husband's-House. Because the customs were against the Confucianism, the latter was encouraged by law. But it did not change. Instead a compromised system became popular in the middle of the Dynasty. The house shrine was practiced to increase the symbolism of the family, which, in turn, exerted influences in deciding the housing site (cultural norm). These cultural norm was not accepted as the family norm untill the second half of the Dynasty. These trends forced the man and woman use separate areas of the house, and formulated a hierarchic positions within a house. 3. It was shown that the settlement of Confucianism as a family norm was closely related to the popularization of the Ondol system in the house, which functioned as one of the behavioral propensities to encourage diversity of space for many purposes. Though the Ondol system was accepted as a useful heating system earlier, this became more popular in the middle of the Dynasty because the housing pattern with Ondol fitted very well with a large family system with patriarchism. Ondol system for one or two rooms substituted Ondol for all rooms in the second half of the Dynasty. 4. From the beginning of the Dynasty housing adjustment of the family was determined by the social status and by law (cultural norm). Within this cultural norm each family decided its adjustment mechanism according to its economic ability (family norm). Family norm was more important factor than the cultural norm to determine the micro-space pattern in the house. But this period witnessed the formations of new conditions by the ruling class's efforts to implement new ethics for hierarchy and sexual discrimination. According to these conditions the Confucianism overruled the family norm in the later period.