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http://dx.doi.org/10.7583/JKGS.2020.20.4.21

Effects of Online Game Users' Need for Affect and Social Norms on their Attitude and Flow Experience  

Kang, Naewon (School of Communication, Dankook University)
Publication Information
Journal of Korea Game Society / v.20, no.4, 2020 , pp. 21-32 More about this Journal
Abstract
The study took online game users' need for affect (approach/avoidance) and social norms (subjective/descriptive) into account and examined how these variables affected their attitude (utilitarian/hedonic) toward online games and their flow experience. Results from the hierarchical multiple regression analysis showed that, game users' approach affect and subjective norm had significant impacts on their utilitarian attitude, while their approach/avoidance affect and subjective norm had on their hedonic attitude toward onine games. Plus, the avoidance affect, subjective norm, and utilitarian/hedonic attitudes of game users had significant impacts on their flow experience.
Keywords
Need for Affect; Social Norm; Attitude; Flow; Online Game;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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