• Title/Summary/Keyword: Social Network Service Quality

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The Analysis of the Quality Impact of Airline SNS from the Viewpoint of System and Information (시스템 및 정보서비스 관점에서 항공사 소셜네트워크 서비스의 품질영향분석)

  • Park, Hyun-Jee;Kim, Jung-In;Kim, Young-Ha
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.10
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    • pp.2309-2315
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    • 2012
  • The objective of this research is to suggest how to keep the continuous customers and how to build business model and marketing strategy. In detail, this research aims to closely examine the relationship among SNS quality(service quality, information quality, system quality) for airline customers, relational benefit(social benefits, psychological benefit, customization benefit, economic benefit) and customer satisfaction. As a result, if SNS quality is getting better, relational benefit better is higher. Specifically service information quality is more impactive to relational benefit than system quality. The effect of psychological customization benefits from SNS quality is the strongest to customer satisfaction of all factors. To conclude, the results of this research can be the guideline when designing marketing strategies for airline customers and for traditional tourism customers who use SNS.

QualityRank : Measuring Authority of Answer in Q&A Community using Social Network Analysis (QualityRank : 소셜 네트워크 분석을 통한 Q&A 커뮤니티에서 답변의 신뢰 수준 측정)

  • Kim, Deok-Ju;Park, Gun-Woo;Lee, Sang-Hoon
    • Journal of KIISE:Databases
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    • v.37 no.6
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    • pp.343-350
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    • 2010
  • We can get answers we want to know via questioning in Knowledge Search Service (KSS) based on Q&A Community. However, it is getting more difficult to find credible documents in enormous documents, since many anonymous users regardless of credibility are participate in answering on the question. In previous works in KSS, researchers evaluated the quality of documents based on textual information, e.g. recommendation count, click count and non-textual information, e.g. answer length, attached data, conjunction count. Then, the evaluation results are used for enhancing search performance. However, the non-textual information has a problem that it is difficult to get enough information by users in the early stage of Q&A. The textual information also has a limitation for evaluating quality because of judgement by partial factors such as answer length, conjunction counts. In this paper, we propose the QualityRank algorithm to improve the problem by textual and non-textual information. This algorithm ranks the relevant and credible answers by considering textual/non-textual information and user centrality based on Social Network Analysis(SNA). Based on experimental validation we can confirm that the results by our algorithm is improved than those of textual/non-textual in terms of ranking performance.

Development of User Based Recommender System using Social Network for u-Healthcare (사회 네트워크를 이용한 사용자 기반 유헬스케어 서비스 추천 시스템 개발)

  • Kim, Hyea-Kyeong;Choi, Il-Young;Ha, Ki-Mok;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.16 no.3
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    • pp.181-199
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    • 2010
  • As rapid progress of population aging and strong interest in health, the demand for new healthcare service is increasing. Until now healthcare service has provided post treatment by face-to-face manner. But according to related researches, proactive treatment is resulted to be more effective for preventing diseases. Particularly, the existing healthcare services have limitations in preventing and managing metabolic syndrome such a lifestyle disease, because the cause of metabolic syndrome is related to life habit. As the advent of ubiquitous technology, patients with the metabolic syndrome can improve life habit such as poor eating habits and physical inactivity without the constraints of time and space through u-healthcare service. Therefore, lots of researches for u-healthcare service focus on providing the personalized healthcare service for preventing and managing metabolic syndrome. For example, Kim et al.(2010) have proposed a healthcare model for providing the customized calories and rates of nutrition factors by analyzing the user's preference in foods. Lee et al.(2010) have suggested the customized diet recommendation service considering the basic information, vital signs, family history of diseases and food preferences to prevent and manage coronary heart disease. And, Kim and Han(2004) have demonstrated that the web-based nutrition counseling has effects on food intake and lipids of patients with hyperlipidemia. However, the existing researches for u-healthcare service focus on providing the predefined one-way u-healthcare service. Thus, users have a tendency to easily lose interest in improving life habit. To solve such a problem of u-healthcare service, this research suggests a u-healthcare recommender system which is based on collaborative filtering principle and social network. This research follows the principle of collaborative filtering, but preserves local networks (consisting of small group of similar neighbors) for target users to recommend context aware healthcare services. Our research is consisted of the following five steps. In the first step, user profile is created using the usage history data for improvement in life habit. And then, a set of users known as neighbors is formed by the degree of similarity between the users, which is calculated by Pearson correlation coefficient. In the second step, the target user obtains service information from his/her neighbors. In the third step, recommendation list of top-N service is generated for the target user. Making the list, we use the multi-filtering based on user's psychological context information and body mass index (BMI) information for the detailed recommendation. In the fourth step, the personal information, which is the history of the usage service, is updated when the target user uses the recommended service. In the final step, a social network is reformed to continually provide qualified recommendation. For example, the neighbors may be excluded from the social network if the target user doesn't like the recommendation list received from them. That is, this step updates each user's neighbors locally, so maintains the updated local neighbors always to give context aware recommendation in real time. The characteristics of our research as follows. First, we develop the u-healthcare recommender system for improving life habit such as poor eating habits and physical inactivity. Second, the proposed recommender system uses autonomous collaboration, which enables users to prevent dropping and not to lose user's interest in improving life habit. Third, the reformation of the social network is automated to maintain the quality of recommendation. Finally, this research has implemented a mobile prototype system using JAVA and Microsoft Access2007 to recommend the prescribed foods and exercises for chronic disease prevention, which are provided by A university medical center. This research intends to prevent diseases such as chronic illnesses and to improve user's lifestyle through providing context aware and personalized food and exercise services with the help of similar users'experience and knowledge. We expect that the user of this system can improve their life habit with the help of handheld mobile smart phone, because it uses autonomous collaboration to arouse interest in healthcare.

A Deep Learning Model for Extracting Consumer Sentiments using Recurrent Neural Network Techniques

  • Ranjan, Roop;Daniel, AK
    • International Journal of Computer Science & Network Security
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    • v.21 no.8
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    • pp.238-246
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    • 2021
  • The rapid rise of the Internet and social media has resulted in a large number of text-based reviews being placed on sites such as social media. In the age of social media, utilizing machine learning technologies to analyze the emotional context of comments aids in the understanding of QoS for any product or service. The classification and analysis of user reviews aids in the improvement of QoS. (Quality of Services). Machine Learning algorithms have evolved into a powerful tool for analyzing user sentiment. Unlike traditional categorization models, which are based on a set of rules. In sentiment categorization, Bidirectional Long Short-Term Memory (BiLSTM) has shown significant results, and Convolution Neural Network (CNN) has shown promising results. Using convolutions and pooling layers, CNN can successfully extract local information. BiLSTM uses dual LSTM orientations to increase the amount of background knowledge available to deep learning models. The suggested hybrid model combines the benefits of these two deep learning-based algorithms. The data source for analysis and classification was user reviews of Indian Railway Services on Twitter. The suggested hybrid model uses the Keras Embedding technique as an input source. The suggested model takes in data and generates lower-dimensional characteristics that result in a categorization result. The suggested hybrid model's performance was compared using Keras and Word2Vec, and the proposed model showed a significant improvement in response with an accuracy of 95.19 percent.

Research on Social Scenario Generation using SNS (SNS를 이용한 소셜 시나리오 생성에 관한 연구)

  • Kim, Eun-Young;Kim, Won-Il
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.48 no.3
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    • pp.11-17
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    • 2011
  • In this paper, we propose method of the social scenario generation that maximize public`s participation taking advantage of a Social Network Service technology to overcome limit of scenario generation formed in existent analog space. The method is novel because digital technology was used only in storytelling, and never used in improving the quality of information introducing in scenario generation. Existent scenario generation was apt to lean in subjective thinking of individual and when handle story of professional field, there was difficulty because it was writer individual`s generation. Entrance on the stage of digital scenario generation programs was standardized form of scenario, but This limitation did not still solve. Therefore, whatever make scenario in digital space, scenario generation is still depending on only writer individual`s ideas. By method that overcome this limit, we propose social scenario generation that use SNS that writer can accommodate opinions of many people and relevant informations up to date.

Satisfaction with Development Direction of Local Culture and Arts through the PCSI Model: Focused on Daegu Music City

  • Lee, Sea-Bom;Lee, Chi-Woo;Moon, Jae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.11
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    • pp.255-261
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    • 2021
  • In Korea, there are a total of 8 creative cities selected by UNESCO in 7 fields. UNESCO creative city refers to a network of creative cities with international level of experience, knowledge, and expertise in the field of culture and arts. Based on the PCSI 2.0 model, this study conducted a satisfaction survey of experts on Daegu's Creative City. Variables were composed of service quality, social responsibility, inconsistency, satisfaction and performance, and service quality was measured by dividing it into three categories: content quality, delivery quality, and environmental quality. Therefore, this study verified that the three types of quality, social responsibility, and inconsistency affect satisfaction, and that satisfaction affects performance. As a result of the study, it was found that the three service quality did not directly affect satisfaction, but rather affected satisfaction through inconsistency. So, 3 out of 10 hypotheses were rejected.

A Study on the Moderating Effects of Professional Ability of Consultants between Success Factors of Social Enterprises and Performance (사회적 기업의 성공요인과 성과에 있어 컨설턴트 전문역량의 조절효과에 관한 연구)

  • Lee, Seung-Hee;Lee, Jong-Seung;Jung, Goosang
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.197-207
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    • 2013
  • The purpose of this study is to analyze the effect of controlling consulting service quality in relation to the factors of success and performances of the social enterprises. In order to achieve the objective of this study, securement of market competitiveness, entrepreneurship and network activity was defined to be the factors of success and the research model and hypothesis was set according to the theoretical basis of the factors of success, performances and the quality of consulting services. The results showed that first, securement of market competitiveness, entrepreneurship and network activities as factors of success all had significant effects on performances pertaining to both profit-making and public interest, having great influence on the securement of market competitiveness of the social enterprises. Secondly, as a result of analyzing the effects of controlling the quality of consulting services in relation to the relationship between the factors of success and management performances of the social enterprises, network activity showed to have significant effect on performances pertaining to both profit-making and public interest. Through this study, the importance and the necessity of the improvement of consulting services and network activities of social enterprises were highlighted and the necessity of a new consulting principle in the consulting industry that can be specialized to social enterprises is proposed.

Senior' Use of Text Messages and SNS and Contact with Informal Social Network Members (노인의 문자메시지 및 SNS 활용역량과 비공식적 사회관계망과의 접촉에 관한 연구)

  • Jung, Chanwoo;Choi, Heejeong
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.401-414
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    • 2021
  • The purpose of this study was to examine the associations of Korean older adults' use of Social Network Service (SNS) and text messages with frequency of contact with 1) non-coresident adult children, 2) siblings and relatives, or 3) friends, neighbors, and acquaintances. Data were drawn from the 2017 Survey of Living Conditions and Welfare Needs of Korean Older Persons 65+ (N=8,392), and older adults were categorized into 4 groups depending on their familiarity with use of SNS and text messages. Ordinary Least Squares regression models were estimated for analyses. Results revealed that older users of both types of communication media reported frequent exchanges of calls, text messages, etc. with both family and friends. However, using SNS and text messages was consistently related to more face-to-face contact with non-family members. To conclude, older adults' familiarity with communication media could be key to exchanges of emotional and instrumental support with informal social network members and quality of life in the community. Overall, our results highlight the importance of information communication education targeting older adults for continued involvement with their informal social network members.

A Study on the Method to Establish the Identity Depending on the Functional Transfer of Local Social Welfare Center (지역사회복지관의 기능전환에 따른 정체성 확립방안 연구)

  • Kim, Youn Jae;Kum, You Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.205-222
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    • 2013
  • As Social Welfare Service Act was revised in 2011 and its enforcement decree was revised in 2012, the function of local social welfare center was classified into 3 functions such as case control function, service supply function and local society systematization function. Therefore, from 2013, local social welfare center faces the assignment to establish its status as a core subjectivity of local social welfare while maintaining function, role, business, program, service and organization system required for local social welfare center. Currently, there are internal and external limit factors for local social welfare center to perform its original function. The external limit factors are competition with similar organization, diversification of welfare desire depending on social change, insufficient service network construction and lack of partnership between private sector and government. The internal limit factors are lack of local social organization's ability, program issue, insufficient resource, insufficient manpower, etc. In order for local social welfare center to overcome the limit factor and establish the core status for improving the life quality of resident, it should concentrate its ability on local society systematization, construct human & material support network related to local social welfare, minimize social education program and simple relief project gradually, suggest the reasonable direction for village to nurture resident organization, develop the program based on the research on local resident's desire and create the partnership between private sector and government.

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A Study on the Liner Shipping Network of the Container Port (세계 주요 정기선사의 항만네트워크에 관한 연구)

  • Kang, Dongjoon;Bang, Heeseok;Woo, Suhan
    • Journal of Korea Port Economic Association
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    • v.30 no.1
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    • pp.73-96
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    • 2014
  • Competitiveness of container ports has been traditionally evaluated by capability of individual ports to provide services to customers or their service quality. However, since container ports are connected by container shipping networks to varying degrees, the status of the ports in liner shipping service networks also determines competitiveness of the ports. Sometimes same ports may play different roles in different forms of shipping networks. Shipping network connections that formulate in container ports therefore have more significant impact on their performance than service capabilities they have. This study aims to explore how the shipping and port network has been structured and changed in the past and to examine the network characteristics of ports using Social Network Analysis(SNA). In this SNA study, nodes in the network are the ports-of-call of the liner shipping services and links in the network are connections realized by vessel movements, such that the liner shipping networks determine the port networks. This study, therefore, investigates the liner shipping networks and through its results demonstrates the network characteristics of the ports that are represented by the four centrality indices. This provides port authorities and terminal operating companies with managerial implications to enhance competitiveness from customers' perspectives.