• 제목/요약/키워드: Social Influence Evaluation

검색결과 257건 처리시간 0.029초

지각자의 사회적 가치가 남성의 액세서리 착용 이미지 평가에 미치는 영향 (The Influence of Perceiver's Social Values on Image Evaluation of Men Wearing Accessories)

  • 이명희;송원영
    • 복식문화연구
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    • 제20권4호
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    • pp.560-572
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    • 2012
  • This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men's accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men's image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers' social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.

한국 수산물 가공식품기업의 이미지가 제품 평가 및 구매의도에 미치는 영향 (Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers' Product Evaluation and Purchase Intention)

  • 소원현;김하균
    • 수산경영론집
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    • 제44권1호
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    • pp.1-14
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    • 2013
  • The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

패밀리 레스토랑에 대한 고객의 기업 연상이 기업평가에 미치는 영향연구 - 서비스 평가의 매개역할을 중심으로 - (A Study on the Effects of Corporate Association in Family Restaurants upon Customer's Company Evaluation - Focused on the Medicating Roles of Service Valuation -)

  • 정효선;윤혜현
    • 한국조리학회지
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    • 제15권3호
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    • pp.166-178
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    • 2009
  • 본 연구에서는 패밀리 레스토랑 고객의 기업 연상이 서비스 평가 및 기업 평가에 미치는 영향을 파악하고, 이러한 인과관계에 있어서 서비스 평가가의 매개역할을 고찰하고자 하였다. 자기기 입식 설문 방법으로 총 600명의 패밀리 레스토랑 고객을 대상으로 설문 조사를 실시하였으며, 이중 301부를 SPSS 통계프로그램을 이용하여 빈도 분석, 요인분석, 신뢰도분석, 상관분석, 다중회귀분석으로 분석하였다. 분석 결과, 패밀리 레스토랑의 기업 연상 중 능력 연상($\beta$=0.636)과 사회적 책임 연상($\beta$=0.091)은 고객의 인지된 서비스 평가에 유의한 긍정적인 영향을 주었으며, 패밀리 레스토랑의 서비스 평가($\beta$=0.567)는 기업 평가에 유의한 긍정적인 영향을 주는 것으로 나타났다. 또한 서비스 평가의 매개효과를 분석한 결과, 패밀리 레스토랑의 기업 연상이 고객의 기업 평가에 영향을 미치는 직접 효과가 전체 효과보다 작기 때문에 패밀리 레스토랑에 대한 기업 연상이 매개변수인 서비스 평가를 통해서 기업에 대한 평가에 유의한 영향을 미치는 매개효과가 존재하는 것으로 조사되었다.

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초등학교 수학교실에서 사회적 관행과 정체성의 상호작용 분석 (A Study on Interaction between Social Practices and Identities in Elementary Mathematics Classroom)

  • 권점례
    • 한국수학교육학회지시리즈A:수학교육
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    • 제46권4호
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    • pp.389-406
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    • 2007
  • The purpose of this study is to understand the learning mathematics in elementary mathematics classroom by considering mathematics as a kind of social practices and mathematics classroom as a kind of community of practice. The research questions of this study are as followings: 1) Do the identities which teacher has on mathematics and teaching mathematics, influence the social practices formed in mathematics classroom, and the identities which students has on mathematics and learning mathematics? 2) Do the social practices formed in mathematics classroom, and the identities which students has on mathematics and learning mathematics, influence the identities which teacher has on mathematics and teaching mathematics? This study was based on ethnomethodology. It was executed participation observations, interviews and surveys with teacher and 5 graders to collect the data for the social practices formed their classroom and their identities, and was analyzed the interaction between the social practices of mathematics classroom and teacher and students' identities. We found the scenes that teacher's identities influenced the social practices of mathematics classroom and students' identities, and also the scenes that the social practices of mathematics classroom and students' identities influenced teacher's identities. So, we could know that there existed the interaction between the social practices of mathematics classroom and teacher and students' identities.

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소비자 관점에서의 패션디자인 평가요소가 디자인 가치 및 브랜드 충성도에 미치는 영향 (The Effects of Fashion Design Evaluation Factors on Design Value and Brand Loyalty from the Consumer's Perspective)

  • 김유빈
    • 한국의상디자인학회지
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    • 제25권3호
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    • pp.69-80
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    • 2023
  • The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

개인적 변인 및 환경적 변인이 아동의 유능감에 미치는 영향 (The Effects of Personal and Environmental Variables on Children's Perceived Competence)

  • 서미정;김경연
    • 아동학회지
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    • 제21권1호
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    • pp.45-57
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    • 2000
  • This study investigated the effects of personal (gender, school grade and causal attribution for success and failure) and environmental (mother's evaluation of their children and mother's efficacy) variables on children's perceived competence. The subjects were 595 fourth and sixth graders and their mothers selected from 3 elementary schools in Pusan. Children's perceived competence was studied under 3 categories : scholastic, social, and athletic competence. Data were analyzed by SAS/PC+ program. Internal attribution for the success had a positive influence on perceived competence while internal attribution for failure had a negative influence on perceived competence. Mother's evaluation of their children had a stronger influence on perceived competence than mother's efficacy. Mother's evaluation of their children was the most influential variable in all 3 categories of competence while secondary and tertiary variables varied by internal attribution for success or failure and by gender.

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유아교육기관 교사의 회복탄력성과 조직몰입 : 사회적 지지를 매개변인으로 (The Influence of the Resilience on the Organizational Commitment of Kindergarten and Childcare Teachers : Social Support as a Mediating Variable)

  • 이재영;조성자;민하영
    • 가정과삶의질연구
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    • 제30권3호
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    • pp.59-67
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    • 2012
  • This study investigate the influence of resilience on organizational commitment using social support as a mediating variable for kindergarten and childcare teathers. The subjects were 630 kindergarten and childcare teathers. The collected data were analyzed by Pearson's correlation as well as single and multiple regressions that used SPSS Win 19.0. The results were as follows: (1) The resilience was significantly associated with organizational commitment of kindergarten and childcare teachers. (2) The resilience was significantly associated with social support of kindergarten and childcare teachers. (3) The resilience was not significantly associated with organizational commitment of kindergarten and childcare teachers, controlled by social support. The results showed the social support was more important variable affecting organizational commitment of kindergarten and childcare teachers than the resilience. As a result, teachers have to be strengthened for support of social emotion that helps to control of their emotional condition and social evaluation that estimates their role positive under administration system.

소비자의 글로벌 럭셔리 패션브랜드 속성 평가 및 소비가치가 구매 관여에 미치는 영향 (The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands)

  • 김문영
    • 복식문화연구
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    • 제28권2호
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    • pp.215-228
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    • 2020
  • The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry's brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.

공공기관의 사회적 책임 활동이 재무적 성과에 미치는 영향 (The Effect of Corporate Social Responsibility Activities on Financial Performance in Public Institutions)

  • 장지경;김수균
    • 품질경영학회지
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    • 제49권3호
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    • pp.393-404
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    • 2021
  • Purpose: The purpose of this study was to examine the corporate responsibility activities and investigate the effects of these activities on financial performance in public institutions. Methods: The collected data using annual performance evaluation for the year 2017-2019 were analyzed using multi-regression analysis. The corporate social responsibility activities for this study were divided into three dimensions such as social value, efficiency, and welfare. Results: The results of this study are as follows; first, public institutions with high evaluation in social value and welfare had a significant positive effect on financial performance factors such as ROA and ROS. Second, we find that there is a significant negative relation between social value activities and debt ratio. This result means that the higher social value activities, the lower debt ratio. It was also found that the activities for enhancing social value made statistically significant positive influence on BIS performance. Conclusion: These results can be interpreted that public institutions trying various social contribution activities does not necessarily bring negative results for financial performance. In conclusion, it means that socially responsible activities and ethical management in the desirable direction can be beneficial to both public institutions and the society to which they belong.

최고경영진의 인적 및 사회적 자본이 정부의 R&D 지원제도 활용과 초기 성과에 미치는 영향 (Top Management's Human and Social Capital Effect on Governmental R&D Support System Utilization and Success)

  • 김제금;황희중;송인암
    • 유통과학연구
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    • 제13권6호
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    • pp.71-78
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    • 2015
  • Purpose - This study attempts to analyze whether or not there are characteristics among the top management of companies that promote corporate performance at venture companies. It investigates the characteristics of the human and social capital that are inherent in top management at a venture company and conducts an empirical analysis of hypotheses examining if these characteristics will affect utilization of the governmental R&D support system as well as affect the firm's initial success. Research design, data, and methodology - This study conducted theoretical and empirical research together to accomplish the goal of the study. The pilot study researched human capital and social capital as the independent variables; the governmental R&D support system as the parameter; and, the initial success as the dependent variable. The empirical study carried out research on the model, establishment of hypotheses, and the statistical treatment. A survey was conducted targeting top management of high-tech venture companies in Daedeok Innopolis; 500 questionnaires were distributed; and, 222 were collected. Results - The human and social capital inherent in top management at venture companies in the early stages of their existence become good evaluation data for those who are invested in similar resources. If top management includes strong human and social capital, access to external resources will be easier; these will have a positive influence on the selection of overnmental support systems; and, this proper support will also have a positive influence on the initial success of the venture company. The results revealed the following. First, it was found that when the educational level and functional background, (the top management human capital), are the output function, top management human capital had a significant influence on selection of governmental R&D support funds. Second, it was found that the internal social capital and external social capital, (the top management social capital), had a significant influence on selection of governmental R&D support tasks. Third, it was found that selection of the governmental R&D support tasks at the start of the venture company had a positive influence on the corporate financial performance such as sales, business profits, and the increase in workers; and, had a significant influence on nonfinancial performance such as market share, competitive position, product competitiveness, and the future product development. Conclusions - Selection of the governmental R&D support system is not recognized as part of the direct sales of a venture company in its early stages, but as it can reduce costs for technical development and helps significantly in creating test products and mass production, it has a positive influence on the company's financial performance and nonfinancial performance as a result. Therefore, companies should take great efforts to frequently be selected as a candidate in the governmental R&D support system, as it can help facilitate R&D that requires extensive funds. As a result, companies can expect effects such as job creation and patent applications and they can advance future product sales.