• 한국항해항만학회지
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• 제35권10호
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• pp.829-836
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• 2011

이 연구는 선원의 사회적 정체성의 선행요인(사회화, 사회적지지, 조직지원인식, 조직내 지위)이 사회적 정체성을 통해 이직의사에 어떤 영향을 주는지를 실증적으로 검증하는 것을 목적으로 한다. 선원 362명으로부터 회수한 설문자료를 공분산구조분석 방법으로 분석한 결과는 다음과 같다. 첫째, 선원의 사회적 정체성이 높을수록 이직의사가 감소한다. 둘째, 선원의 사회화, 사회적지지, 조직지원인식이 높을수록 선원의 사회적 정체성이 강화된다. 셋째, 사회화와 사회적 지지는 사회적 정체성을 통해서만 이직의사를 감소시키지만, 조직지원인식은 간접적인 효과와 함께 직접적으로도 이직의사를 낮추는 역할을 한다.

• Asian Journal of Business Environment
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• 제8권4호
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• pp.17-27
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• 2018

Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.

• 벤처창업연구
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• 제11권4호
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• pp.117-126
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• 2016

사회적 기업은 사회문제 해결과 시장에서의 생존을 동시에 고민한다. 이들은 이질적 두 목적을 모두 달성하기 위해 다양한 유형의 조직정체성을 형성한다. 본 연구는 사회적 기업이 가지는 조직정체성이 어떻게 형성되는지에 대해 초점을 두었다. 특히 기업이 설립된 지역환경과 산업환경이 사회적 기업 정체성에 미치는 영향에 대해 탐구했다. 연구를 위해 한국사회적기업진흥원에서 2014년과 2015년에 발간한 "사회적기업개요집"에 소개된 환경 분야 219개 사회적 기업 소개 자료를 활용해 이들을 사회적 정체성 기반기업, 사업적 정체성 기반기업, 혼종적 정체성 기업으로 구분하여 다음의 사실을 발견했다. 첫째, 수도권 및 광역시지역에 설립된 사회적 기업은 사회적 정체성이나 사업적 정체성 중 하나의 단일정체성을 가지는 비율이 시 군지역의 경우보다 높고, 시 군지역에 설립된 사회적 기업은 혼종적 정체성을 가지는 비율이 수도권 및 광역시지역의 경우보다는 높았다. 둘째, 성장산업환경에서는 사회적 기업이 사회적 정체성을 가지는 비율이 높아지고, 성숙산업환경에서는 사회적 기업이 사업적 정체성을 가지는 확률이 높아졌다.

• 지식경영연구
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• 제15권2호
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• pp.1-21
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• 2014

In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.

• 대한영양사협회학술지
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• 제25권3호
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• pp.178-187
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• 2019

This study examined the effects of social identity (cognitive, affective, and evaluative social identity) on affective commitment and behavioral intention in premium food markets. Data were collected from customers who had visited the premium food markets within three months prior to the time of the survey. A total of 247 responses were analyzed using SPSS 25.0 for Windows. The three attributes of social identity (cognitive, affective, and evaluative social identity) had a significant positive effect on the affective commitment, while affective commitment had a positive effect on the behavioral intention in premium food markets. On the other hand, only evaluative social identity had a significant positive effect on the behavioral intention in premium food markets. These results revealed the mediating effect of affective commitment in the relationship between social identity and customers' behavioral intention. This suggests a positive affective commitment as a key factor for customers in premium food markets. The results would be applied to marketing strategies based on the attributes of premium food market customers.

• International Journal of Contents
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• 제16권2호
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• pp.51-64
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• 2020

Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

• 한국의상디자인학회지
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• 제4권2호
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• pp.5-29
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• 2002

This study was to analyze the social identity described in the dress of the American novelist Pearl S. Buck's (1892-1973) major works. A novelist pursues varying and refined expressions in an effort to convey to readers the character' identities of his or her own creation. In particular, Pearl S, Buck was a great writer who was awarded the Novel Literature Prize, and since her work The Good Earth recorded a world-wide bestseller, she might well be called a popular novelist. She depicted well her characters' identities from divers viewpoints with her unique delicacy and realistic expressions. For this study, the following seven works which are considered to feature the dresses for character's identity well were selected out of her 85 works: The Good Earth (1931), Sons(1932), The Mother (1934), A Housed Divided (1935), The Hidden Flower (1952), Love and the Morning Calm (1953) and Letter from Peking (1957). For an analytical tool, the content analysis method was used. In order to systematically review the social identity described in the dress individuals' identity were classified into the following categories based on the identity theories: Social identity were divided into ① age identity ② sex, gender identity ③ economic identity ④ occupational identity ⑤ political identity ⑥ religious identity ⑦ kinship identity ⑧ regional identity. The characters' age identity, sex, gender identity, economic identity, occupational identity, political identity, religious identity, kinship identity, regional identity were depicted by their dresses and physical features. All in all, it is hoped that this study would provided important cues to the understanding of the other party's identity through his or her dresses in mutual relationship: It is believed that this study would be useful because they are arranged through the analysis of the dresses featured in the great writer's works using a consistent framework of analysis.

• 한국콘텐츠학회논문지
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• 제16권7호
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• pp.337-347
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• 2016

본 연구의 목적은 장애인의 지역사회 신뢰와 장애정체감이 장애인의 주관적 건강에 미치는 영향을 파악하고 사회경제적 지위의 조절효과를 검증하는 것이다. 이를 위해 장애인의 사회적 배제 척도개발에 사용된 조사 자료를 활용하였다. 분석결과, 첫째, 지역사회 신뢰와 장애정체감이 주관적 건강에 영향을 미치는 것으로 나타났다. 즉, 지역사회 신뢰와 장애정체감이 높아질수록 주관적 건강상태가 좋아지는 것으로 나타났다. 둘째, 사회경제적 지위의 조절효과를 분석한 결과, 사회경제적 지위는 장애정체감과 주관적 건강상태의 관계만 조절하는 것으로 나타났다. 즉, 장애정체감이 높아질수록 주관적 건강상태가 좋아지는 정도가 비수급자에 비해 수급자가 상대적으로 줄어드는 것으로 나타났다. 반면, 지역사회 신뢰와 주관적 건강상태의 관계는 조절하지 않는 것으로 나타났다. 이와 같은 연구결과를 토대로, 장애인의 주관적 건강상태를 증진시킬 수 있는 실천적 정책적 함의를 제안하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.157-166
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• 2021

This study aims to investigate the impact of green corporate identity and employees' green identification on green business performance of international automobile manufacturers in Thailand. It involves 400 employees from the target study area, using questionnaires to collect data from January to February 2021, with purposive and convenient sampling methods. Data analysis employed structural equation modeling (SEM). The results show that green corporate identity has a significant impact on employees' green personal-social identification and green business performance; meanwhile, employees' green social identification has a significant impact on green business performance. However, employees' green personal identification has a significant impact on green business performance only through employees' green social identification. Green corporate identity can increase the corporate' green business performance via economic, environmental and social aspects through employees' green personal-social identification. The findings suggest that green corporate communication through visual identity, employee behaviors, culture, policy products and services in response to environmental forces and drivers to create the green corporate identity is deemed to systematically work. Furthermore, the findings also suggest that employees' green identification on both personal and social levels can be a significant issue that the managers in automobile manufacturers should pay attention as well.

• 사회복지연구
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• 제44권1호
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• pp.165-192
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• 2013

본 연구는 결혼 이주 가정 및 중도입국 청소년들의 민족 정체성 탐색 및 형성과 그 맥락적 조건들을 살펴보았다. 이를 위해 연구자들은 일반 중고등학교에 재학 중인 13-17세 결혼 이주 및 중도 입국 청소년 17명과 심층 인터뷰를 진행했으며, 연구결과 참여자들의 민족 정체성이 다양한 차원으로 구성되어 있음을 확인할 수 있었다. 구체적으로, 청소년들의 민족 정체성을 이해하는 데에는 스스로 규정하기, 규정의 근거, 정체성에 대한 개인의 정서적 반응, 그리고 정체성의 형성 상태 등 다양한 측면들이 중요하게 관여되어 있는 것으로 나타났으며, 청소년들은 자신의 민족 정체성과 관련된 다양한 사회 문화적 경험들을 하고 있음을 알 수 있었다. 이러한 연구 결과를 바탕으로 이주 청소년 연구 및 서비스 제공을 위한 학문적, 실천적 함의를 제시하였다.