• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.247-256
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• 2015

This study begins with the importance of customer satisfaction in public sector, social welfare and job enthusiasm and how authentic leadership impacts the job engagement and customer orientation. To analyze and to verify the hypothesis, a Structural Equation Model was constructed, with the genuine leadership as an independent variable, the job engagement as a parameter, customer orientation as a dependent variable. Sample data was collected from 230 employees of social welfare organizations located in Yong-in city. Strong association between authentic leadership perception and costomer oreintation was identified from structural equation model, where job engagement plays significant intermediating role. In conclusion, positive perception toward leadership characteristic influence the job performance through desirable attitude formulation. Job engagement as a mediating variable strengthens the influence of autheneic leadership on the improvement in customer orientation which overcame the opposition, the exhaustion due to emotional labor and job burnout from those who are engaged in welfare facilities.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.77-89
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• 2020

This study analyzed the effect of Servant Leadership on leader trust and job engagement for the lower-level leader in airline crew occupations with the aim of identifying the possibility of establishing the theoretical framework of Servant Leadership in the service industry. As a result of the regression analysis, it was found that the social learning dimension of Servant Leadership has greater influence than the social exchange dimension on the leader trust, while the influence on job engagement is the opposite. The results of this analysis can be interpreted that trying to learn the words and actions of the Servant Leader is more effective in further consolidating the trust of the subordinates in the leader. On the other hand, the Servant Leader's words and actions for social exchange are inferred to have more influence on the job engagement. This study is targeted at air transport services, exposing limitations to the generalization of research results. Throughout leadership research and organizational research, including Servant leadership, further studies applying the social learning theory and social exchange theory presented in this paper are expected to produce theoretical results that will lead to the emergence of a new framework for research analysis.

• Journal of the Korean Institute of Educational Facilities
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• v.25 no.2
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• pp.7-11
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• 2018

• Industry Promotion Research
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• v.9 no.2
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• pp.223-231
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• 2024

This study aims to determine whether gender moderates the impact of grit on academic achievement through learning engagement among Chinese high school students. Data were collected through an online survey targeting 345 high school students purposively sampled from a high school in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The applied statistical methods were frequency analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis. The conclusion of the study is as follows. First, grit had a significant positive correlation with learning engagement and academic achievement but no significant correlation with gender. Learning engagement showed a positive correlation with gender and academic achievement. Second, gender moderated the effect of grit on academic achievement through learning engagement. In other words, the conditional indirect effect of grit on academic achievement through learning engagement was higher for men than for women. Based on these results, this study proposed ways to utilize grit and learning engagement differently according to gender to improve the academic achievement of high school students.

• Journal of Information Technology Applications and Management
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• v.26 no.6
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• pp.139-157
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• 2019

This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

• International Journal of Contents
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• v.15 no.4
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• pp.89-96
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• 2019

This study examines the impact of online collaborative English language learning to enhance learner motivation and classroom engagement in university English instruction. The role of learner motivation and classroom engagement has gained much attention under the premises of current constructivist framework of English as a foreign language education. To promote learner motivation and classroom interaction in English instruction, participants in this study engaged in integrative English learning activities through online group collaboration and peer-tutoring. They exchanged productive peer response and shared their learning experiences throughout the integrative English learning activities. Digital technology played an integral role in motivating the learning process of the participants. Data for this study were gathered through an online questionnaire survey and semi-structured interviews. The data were analyzed based on the ARCS motivational model of instructional design to identify the motivational aspects of integrative English learning activities. This study reveals that participants of this study regarded online collaborative English learning activities as the positive and motivating learning experience. The online collaborative English reading instruction had positive effect on improving EFL university students' learning performance. Participants of this study also identified affective and metacognitive benefits of online collaborative EFL learning activities for learner motivation and classroom engagement. This study reveals that the social networking platform in online group collaboration played a crucial role for the participants in understanding the integration of online group collaboration as the positive and effective language learning strategy. This study may have implications in suggesting the effective instructional design for promoting learner motivation and classroom interaction in EFL education.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.507-515
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• 2021

Knowledge-Worker Productivity (KWP) has been influenced by Knowledge Management Process (KMP); however, past studies derived inconsistent findings of the relationship between the two variables. Additionally, the effect of KMP on KWP in the context of universities in Sri Lanka has not been adequately studied. Therefore, this present study aims to fill that gap by examining KMP elements' effect, namely knowledge creation, knowledge sharing, and usage on KWP, specifically the timeliness, proficiency, and independence of employees. This study also examines the role of employee engagements (i.e., intellectual, social, and affective) in mediating the effect of KMP on KWP. The questionnaire survey method was utilized to collect data from relevant university employees, i.e., lecturers, senior lecturers, and professors, whereby 264 valid responses were used in the analysis. The associations between KMP, Employee Engagement, and KWP were analyzed using the path analysis and bootstrapping methods. The outcomes demonstrated positive correlations between all three variables. Employee Engagement was shown to have a partial mediating effect on the KMP-KWP association. The general conclusion is that KWP is influenced by its capacity to increase employee engagement via KMP.

• Journal of Distribution Science
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• v.21 no.4
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• pp.1-10
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• 2023

Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers' minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.560-576
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• 2023

Drawing on gamification affordance theory, this study examines the relationships among key affordances of avatar fashion styling, perceived enjoyment, and engagement behavior intentions-defined as the intention to share content on avatars in the metaverse platform-and the moderating role of metaverse familiarity. Based on survey data collected from 198 Korean ZEPETO users with avatar fashion styling experience, the hereby proposed research model was tested with structural equation modeling. The results demonstrated that self-expression and competition positively influenced perceived enjoyment, which subsequently affected customers' engagement behavior intention. Furthermore, metaverse familiarity as a moderating effect intensified the positive association between affordances and perceived enjoyment as well as between perceived enjoyment and engagement behavior intentions. The individual interaction effect of each affordance dimension on perceived enjoyment was different, with self-expression having a greater influence on enjoyment among the high-familiarity group and competition having a greater influence on enjoyment among the low-familiarity group. Considering that users with low metaverse familiarity might have higher needs for social interaction for adaptation, competition, being more socially triggering, might have affected these users more crucially.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.1-9
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• 2022

Purpose - Drawing upon signaling and social identity theories, this study explores the effect of engagement in CSR activities by foreign firms on applicants' intention to apply. Furthermore, this study suggests CSR education as a moderator which strengthens the positive effects of the engagement in CSR activities on the intention to apply for potential job seekers. Research design, data, and methodology - One hundred and ninety-one undergraduate students were solicited to participate in this study. Participants were randomly assigned to two scenarios depicting different levels of a given foreign firm's engagement in CSR activities. After reading the given scenario, respondents answered a series of questions on their intention to apply to the foreign organization. Result - The results from hierarchical regression reveal that Korean applicants have a more favorable perception of a foreign firm which performs engagement in positive CSR activities. Moreover, the positive effect of the engagement in CSR activities on the intention to apply has a greater impact for Korean applicants who had CSR education. Conclusion - The result indicates that foreign firms could overcome the liabilities of foreignness and attract local talent effectively, by engaging in CSR activities. Moreover, this study suggests the important role of CSR education, and significantly contributes to the international recruiting literature.