• The Journal of Industrial Distribution & Business
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• v.9 no.6
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• pp.65-76
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• 2018

Purpose - The study aims to provide the relationships between the social servicescape and customer's emotion and voluntary behaviors were investigated in this study. The social servicescape was largely divided into service employee's image and other customers (in customer's similarity, physical appearance and suitable behavior). Firstly, the relationship between service employee's image and customer's positive emotion was investigated as a specific purpose of study. Secondly, this study attempted to understand the relationship between other customers (in customer's similarity, physical appearance and suitable behavior) and customer's positive emotion. Lastly, the relationship between customer's positive emotion and customer's voluntary behavior dimension (intention to cooperate, intention to participate in and loyalty) was examined. Research design, data, & methodology - In order to prove the hypotheses in this study, the customers who have experienced family restaurants during the last two months were targeted for a survey. A total number of 300 survey papers were distributed and as a result, 248 papers could be used for analysis, except the papers with insincere answers. After the analysis of the reliability and validity of each major variable, the hypothesis was verified through the structure method by using Amos 20.0. Results - First, the results of hypothesis testing on the relationship between social servicescape and customer's positive emotion showed service employee image gives a positively meaningful impact on customer's positive emotion. Secondly, the results on the relationship between other customers and customer's positive emotion indicated that the customer's similarity and physical appearance has a positively significant impact on customer's emotion while customer's suitable behavior has not a significantly positive impact on customer's positive emotion Lastly, customer's positive emotion was shown to have a significantly positive influence on customer's voluntary behavior dimension, that is, intention to cooperate, intention to participate in and loyalty. Conclusions - This study aims to focus on and emphasize the social servicescape and its importance, which is different from the previous studies that have been focused largely on physical servicescape. Such results in this study indicated the social servicescape (service employee's image and other customers) as an important factor that affects customer's positive emotion and voluntary behavior.

• Journal of Internet Computing and Services
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• v.16 no.6
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• pp.133-141
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• 2015

Mass multimedia contents are shared through various social media servies including social network service. As social network reveals user's current situation and interest, highly satisfactory personalized recommendation can be made when such features are applied to the recommendation system. In addition, classifying the music by emotion and using analyzed information about user's recent emotion or current situation by analyzing user's social network, it will be useful upon recommending music to the user. In this paper, we propose a music recommendation method that makes an emotion model to classify the music, classifies the music according to the emotion model, and extracts user's current emotional state represented on the social network to recommend music, and evaluates the validity of our method through experiments.

• Korean Journal of Child Studies
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• v.37 no.2
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• pp.57-77
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• 2016

Objective: This study examined the influences of general characteristics, temperament, social support, and emotional regulation on the positive psychological capital of adolescents. The data were collected from 672 middle school students living in Gwangju. Methods: Data were analyzed using Pearson correlation analyses and hierarchical regression analyses. Results: Temperament best explained positive psychological capital. In terms of individual factors, self-emotion regulation had the greatest effect on positive psychological capital, followed by friend support, persistence temperament, others emotion regulation, academic achievement, harm avoidance temperament, gender, and family support, in that order. Conclusion: The results for the effects of temperament, social support and emotion regulation on adolescent's positive psychological capital highlights the important roles played by the temperament, social support, and emotion regulation in improving an adolescent's positive psychological capital. The study contributes to the literature by proving fundamental insights into an adolescent's psychological strengths and higher quality of life.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.392-407
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• 2018

This study aims to prove the mediating effect of emotion dysregulation and perceived social support in the relationship between covert narcissism on the relation addiction. The researchers surveyed college students for about 3 weeks through a questionnaire on college campus or with the help of their colleagues and professors. The subjects were 362 students. SPSS, AMOS and Mplus were used for statistical analysis, correlation analysis and structural equation analysis. The conclusions are as follows : First, emotion dysregulation, relation addiction and covert narcissism showed positive correlation and covert narcissism, emotion dysregulation, relation addiction and perceived social support showed a significant negative correlation. Second, it was found that after investigating the mediation effect of emotion dysregulation and perceived social support in the influence between covert narcissism and relation addiction, emotion dysregulation turned out to have a significant mediating effect while perceived social support did not. Third, dual mediating effect was significant in emotion dysregulation and perceived social support in the influence between covert narcissism and relation addiction. These findings proved that covert narcissism, emotion dysregulation, perceived social support are variables that effect relation addiction, and also clarified that emotion dysregulation is a strong mediating variable in the influence between covert narcissism and relation addiction. Finally, when counseling a client with the same tendency as covert narcissism, it gives an opportunity to be aware of the emotional problem and an opportunity to positively perceive its own social resources, so as not to reach interpersonal problems such as relationship addiction pointed out the need for an approach.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.4
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• pp.506-520
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• 2019

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.1-13
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• 2010

The purpose of this study was to investigate the social distance of college students toward women immigrants by marriage and influencing factors. The considered factors were stereotypes, emotions and socioeconomic variables. The subjects were 324 college students and the data were collected during October 15-29, 2007. Findings of this study are as follows: the college students' scores of social distance toward women immigrants by marriage were less than midpoint (3.0), which means that the social distance of college students toward women immigrants by marriage was not that high. The college students' score of negative stereotype and positive stereotype were very similar. The score of sympathetic emotion was a little higher than negative emotion and positive emotion. To find the factors affecting social distances, regression analysis was executed. The social distances of students were influenced by negative emotions and positive emotions toward the women immigrants by marriage. Stereotypes toward women immigrants by marriage did not have a significant influence on social distances. These variables accounted for 44% of the variance of social distances.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.96-97
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• 2012

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2004.11a
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• pp.45-45
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• 2004

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.71-72
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• 2012

• Science of Emotion and Sensibility
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• v.16 no.2
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• pp.221-234
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• 2013

Positive affect has beneficial consequences in various life domains including social relational aspect. This study proposes that 'joy,' a highly arousing positive social emotion, promotes emotionally supportive reactions during a social interaction. In Study 1, after controlling for confounding personality characteristics (e.g., extraversion, agreeableness, adult attachment) and cognitive variables (e.g., empathy, self-esteem), positive affect predicted the amount of emotional support and enthusiasm one showed to a person who was describing a positive experience. The arousal dimension of positive emotion appeared to be the key in creating this outcome. Study 2 found that people were most likely to react in supportive ways (e.g., more laughing, emotion sharing, and active-constructive responses) to other's conversation after viewing a joy-inducing (rather than pride, awe, calm) film clip. These results partly explain why happy people are socially popular and suggest that one of the central functions of "joy" is to promote social bonding with others.