• 한국식품영양학회지
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• 제25권3호
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• pp.650-655
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• 2012

This purposes of this study were to explain consumer attitudes and purchasing behaviors towards agricultural products using a social network service and to determine the influencing factors such as experience, technology ability, innovation, self-efficacy, perception of usefulness, perception of trust, attitude, purpose of purchase and individual characteristics on them. We analyzed the survey data set, using the 'logit model', 'simultaneous equation model', and 'LISREL-Type model' In this study, the results obtained are summarized as follows. The result for the comprehensive statement of "Trust" was the biggest influence on the purchase agricultural products using the social network service. Therefore, in order to expand agricultural e-commerce using SNS, trust should be to the fore of marketing and publicity campaigns, in order to promote and stabilize the market.

• 디지털콘텐츠학회 논문지
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• 제14권2호
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• pp.125-134
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• 2013

소셜 네트워크 시스템의 발전과 통신기술의 발달로 인해 모바일 디바이스 사용자의 수는 나날이 증가하고 있다. 이로 인해 모바일 디바이스와 소셜 네트워크를 바탕으로 한 다양한 게임들이 개발되고 있다. 소셜 네트워크를 기반으로 한 모바일 게임의 대중적 인기는 남녀노소를 불문하고 증폭되고 있으며 그 시장성 역시 높이 평가되고 있다. 이 연구는 현재 가장 큰 인기를 얻고 있는 대표적 모바일 게임들을 선정하여 사례 연구와 인기 요인을 분석함으로써 소셜 네트워크와 모바일 디바이스를 활용한 교육용 콘텐츠 개발 가능성과 효율적인 활용 요소들을 제시하고자 한다.

• Journal of Information Technology Applications and Management
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• 제24권1호
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• pp.11-24
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• 2017

Due to development of smart and network technologies, social network service (SNS) has become popular in daily life. With increasing use of SNS, the scope of communication has been widened. Lots of activities can be easily shared daily on SNS. Differing with opinions about more activated communication on SNSs, some people have viewpoints that, in some cases, communications may be decreased among SNS users. This research is to investigate whether there may be the differences among generations in the social network age. Major concerns of study are as follows. First, there may be differences in age related to the decrease of communication activities. On the other hand, there may be differences among generations related to the increase of communication. Two research steps have been adopted that the FGI (focus group interview) was to understand. Defining actual communication status was the first step, and an empirical approach, a survey to verify hypotheses, was performed as the second step. Key findings of the study were that older generations perceived communication has been decreased. Research results can provide implications regarding characteristics of SNS communication.

• 복식
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• 제64권4호
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• pp.21-36
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• 2014

The purpose of this study is to suggest an effective fashion design process using social network services(SNS) as a method to develop designs. Fashion design process was systemized through literature study. The characteristics of social network, and element and method of network formation were investigated, and then design processes using SNS were suggested through survey study. This was done by applying formation of network and its method in SNS with contents of fashion to stage of process to develop fashion design. The study results are as follows. First, Fashion design process using SNS is composed of 5 stages. Second, SNS types with contents of fashion were classified to five types: blog, community, connection of fashion web service and SNS, fashion SNS, and fashion SNS game. Among them, types where development of fashion design and product distribution was done by formation of network are connected type of fashion web service and SNS, fashion SNS type. Fashion design development can be done by compiling, having contests, and cooperative work. A method that can be used for making assessments and decision is voting and predicting the market. Third, Fashion design process using SNS is composed of the stages such as planning, compiling, analysis, decision, implementation, and formation of network. It was analyzed that by connecting stages of collection and evaluation of information through participation of users, new contents were produced and there was a structure that was cycled continuously.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.109-132
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• 2012

Social Network Analysis is an increasingly important part of a broader 'toolbox' of evaluation methods available to R&D policymakers to support decision-making. The aim of this research is to be an accessible, 'beginner's guide' to social network theory and application in the area of mobile telecommunication research and development (R&D) decision-making. This research suggests the methodology of investigation into new technology, and the methodology suggested by this research is believed to be a meaningful first step toward the establishment of the information analysis structure, which is in desperate need.

• Educational Technology International
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• 제9권2호
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• pp.39-56
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• 2008

This paper investigates the relationship between the structural characteristics of a virtual CoP and the measures of social network analysis. Several implications were developed by the results of the study First, the study, based on reviews of both the CoP and SNA literature, identified specific structural measures of SNA; connectedness, geodesic distance, and density. Second, the formal CoP investigated in this study showed greater development that the classic, informal CoP in terms of the structural dimension of a CoP. The results show that those measures of social network analysis provide an illuminating way to better understand the structural properties of CoP's. Implications of the study with some suggestions for future research are provided.

• 여성건강간호학회지
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• 제9권1호
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• pp.50-60
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• 2003

Purpose : The purpose of this study was to evaluate the factors which are related to the maternal role performance of first-time mother to improve the health of infant. Specifically a basic hypothetical model was developed based on the previous study about a model of social networks. Method : The survey was done from January to February in 2001. Total 257 mothers who have four to twelve month old first-time baby was interviewed in five community health center around country(Seoul, Choung-ju, Asan, Cheon-an, Jeju). Finally 247 data was analyzed. Data analysis was done with LISREL 8.20 program for covariance structural analysis. Results : Compared to the hypothetical model, the revised model has become parsimonious and had a better fit to the data ($X^2=167.55$ (p값=.00), $x^2/df=1.48$, GFI=0.97, AGFI=0.95, RMR=0.049, NFI=0.98, NNFI=0.99, CN=222.53). All predictive variables of the maternal role of first-time mother explained 30% of total variance in model. Social network structural characteristics and social network interactional characteristics had significant effect on the emotional support and the information support. And social network interactional characteristics had significant effect on the service support, material support and social companionship support. The service support and social companion ship support had significant effect on the maternal role strain. The emotional support and the social companion ship support had significant effect on the maternal role of first-time mother. Conclusion : As the conclusion of this study, there is in need of the developing the programmes focussed on the social network for the first-time mother.

• 한국지역사회생활과학회지
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• 제25권1호
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• pp.51-64
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• 2014

With a shift in the rural development process toward a bottom-up approach, the need to enhance the endogenous capacity of communities has become the core of rural development. In this regard, scholars have paid close attention to social capital to identify ways to facilitate endogenous rural development but focused mainly on relationships between social capital and local environment. That is, few studies have investigated the relationships between social capital and its various dimensions in the context of rural development initiatives. This study examines the effects of social capital on the problem-solving ability of community residents'rural development initiatives and assesses the types of social capital associated with such initiatives to propose optimal path for improving this ability. To distinguish between major dimensions of social capital, a questionnaire was developed by considering various stages of the rural development process. The survey considered a sample of 59 employees from public rural development institutions. According to the results, four paths were significant at the 5% level. Among these four paths, three set common goals. The effective channel was the path [common goals${\Rightarrow}$network${\Rightarrow}$cooperation${\Rightarrow}$problem-solving ability]. The key factor in improving problem-solving skills, the endogenous ability of community residents to facilitate rural development initiatives. The results suggest that governments should strengthen education and training programs to help residents set their common goals.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2008년도 정기학술발표대회 논문집
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• pp.382-387
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• 2008

우리나라 건설기업은 지난 1965년 처음 해외건설시장에 진출하여 2008년 8월 현재까지 6천4백여 건의 프로젝트를 수주하였으며, 해외건설 수주누계는 올해 안에 3천억불을 달성할 수 있을 것으로 예상된다. 지속적인 국내건설시장의 정체와 부동산시장의 침체, 그리고 플랜트 사업을 중심으로 하는 해외건설시장 규모의 확대로 대기업뿐만 아니라 해외시장에 새로이 진출하는 중소기업도 지속적으로 증가하고 있으며, 대기업과 중소기업이 수주균형과 수익률 안정, 기술력 및 가격경쟁력의 확보 등 상호 미흡한 점의 보완을 위해 공동수급체를 구성하여 진출하는 비중도 증가하고 있다. 본 연구는 1990년부터 2006년까지 국내건설기업이 수주한 해외건설프로젝트 3천여 건 중 국내 건설기업간의 공동진출을 통해 수행된 613건의 프로젝트를 대상으로 사회연결망분석 (social network analysis)을 실시하여 각 공동진출 유형의 구조적인 특성을 탐색적으로 분석하였다. 본 연구는 해외건설시장에 진출한 건설기업들의 양상에 대한 후속 연구를 통해 신규 시장진출 및 사업 수주의 전략수립에 활용될 수 있을 것으로 기대된다.

• 기술혁신학회지
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• 제3권2호
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• pp.33-47
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• 2000

We focus on the investigations of the effect of social networks on the diffusion of innovations, in order to successfully bring innovations into markets. We begin with consideration of social system from Rogers(1995)' perspective, which includes the fifty-year sequential tradition of diffusion studies, and expand the conceptualization into a framework for thinking about the effect of social networks on the diffusion of innovations. We draw upon basic ideas from the research traditions of social network theory in sociology, and social identity theory in social psychology. Finally, we offer propositions for the future empirical researches. A better understanding of social networks can complement research on the diffusion of innovations and help in the development of a universal model of consumer response to innovations.