• 한국콘텐츠학회논문지
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• 제21권5호
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• pp.941-948
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• 2021

본 연구는 소극적 TV 시청 집단과 적극적 TV 시청 집단의 차이를 시청자의 거주지역의 특성을 중심으로 조사하였다. 플로우 이론과 사회비교 이론을 적용하여 드라마 스토리의 상류 계층 묘사 여부가 각 집단의 드라마 시청률에 미치는 영향력에 대해 살펴보았다. 2016년 2월부터 2019년 3월까지 방영된 드라마 중 상류 계층 묘사 스토리를 가진 것으로 평가되는 4개 드라마와 대조군의 4개 드라마를 선정하여 지역케이블 서비스 업체인 딜라이브 방송의 서울/경기 15개 권역 11만 가구를 대상으로 하는 권역별 평균 시청률 자료를 이용했다. 드라마 시청률에 영향을 미칠 수 있는 권역별 여성비율과 소득수준 등 변수들을 통제하고 분석한 결과 상류 사회 스토리를 담은 상류 계층 묘사 드라마는 적극적 시청 집단의 시청률에 긍정적 영향을 미치는 반면 소극적 시청 집단의 시청률에는 부정적 영향을 미치는 것으로 나타났다. 본 연구 결과는 시청자의 패턴에 따라 상류 계층을 묘사한 드라마 시청률에 미치는 상이한 영향력을 밝혔다는 점에서 의의를 갖는다.

• 융합정보논문지
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• 제9권4호
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• pp.68-77
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• 2019

본 연구는 기내안전정보에 관한 승객 인지에 대해 행동이론을 적용하였으며, 이를 통하여 안전행동 의도에 미치는 영향을 분석하고자 하였다. 또한, 대표적인 소비자 행동이론인 계획된 행동이론과 트라이앤디스 행동이론의 비교를 통해 기내안전정보 인지에 따른 안전행동 의도를 설명하기 위한 모형의 특징파악을 목적으로 하고 있다. 연구목적을 달성하기 위해 선행연구를 토대로 연구모형과 가설을 수립하였으며, 370명의 항공여행을 경험한 승객을 대상으로 설문을 통해 경로분석을 실시하였다. 분석 결과, 계획된 행동이론은 태도와 지각된 통제가 안전행동 의도에 긍정적 영향을 미치는 것으로 나타났으며, 트라이앤디스 이론은 사회적 영향과 습관이 안전행동 의도에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 두 모형의 비교를 통해 기내안전정보 인식과 안전행동 의도의 관계에서 인식과 감정의 심리적 과정이 모두 동반된다는 점을 확인하였다.

• 한국IT서비스학회지
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• 제12권4호
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• pp.399-422
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• 2013

The aim of this study is to find the model that best explains members' continued use intention in virtual communities by comparing technical and social perspectives applied in IS context. With the eight major variables identified from prior studies, four alternative models were formulated:1) A base model from Information Systems (IS) continuance perspective, 2) IS continuance model with technology-acceptance perspective, 3) IS continuance model with social-capital perspective, and 4) IS continuance model with socio-technical combined perspective. The adequacies of these four models with different perspective highlighted were tested using survey data collected from virtual community users in Korea. The findings indicated that the IS continuance model and social-capital perspective is the most efficient model that best explains the members' continued use intention in virtual communities.

• The Journal of Asian Finance, Economics and Business
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• 제5권2호
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• pp.129-137
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• 2018

The present paper study investigates the relationship between social exclusion and donation intention among specific social groups in Korea. Social exclusion refers to non-participation in social experiences by the socially disadvantaged. Data were analyzed using two sources; first was the evidence of behaviors arising from social exclusion of the university students and then socially excluded reactions of the elderly responses from the survey were compared with the first research findings. The reason of using multi-sources of data is that the outcome from the experimental design of the university student is imperative to clarify what the conclusions will be the same result with the other demographic characteristic of the elderly. The research design was three excluded elderly individuals of a self-excluded group and two other excluded groups divided such as "ignored" and "rejected" individuals to compare the differences among three groups of different sources of exclusion. The conclusion of this study is that those with high social exclusion exhibited a more negative donation intention than those with lower social exclusion, but that those who perceived themselves as self-excluded were more likely to give donations than those excluded by others, regardless of the level of their social exclusion.

• Journal of Information Processing Systems
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• 제17권2호
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• pp.213-226
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• 2021

Given that most of the link prediction algorithms for signed social networks can only complete sign prediction, a novel algorithm is proposed aiming to achieve both link prediction and sign prediction in signed networks. Based on the structural balance theory, the local link tightness and global link tightness are defined respectively by using the structural information of paths with the step size of 2 and 3 between the two nodes. Then the total similarity of the node pair can be obtained by combining them. Its absolute value measures the possibility of the two nodes to establish a link, and its sign is the sign prediction result of the predicted link. The effectiveness and correctness of the proposed algorithm are verified on six typical datasets. Comparison and analysis are also carried out with the classical prediction algorithms in signed networks such as CN-Predict, ICN-Predict, and PSNBS (prediction in signed networks based on balance and similarity) using the evaluation indexes like area under the curve (AUC), Precision, improved AUC', improved Accuracy', and so on. Results show that the proposed algorithm achieves good performance in both link prediction and sign prediction, and its accuracy is higher than other algorithms. Moreover, it can achieve a good balance between prediction accuracy and computational complexity.

• 한국의류산업학회지
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• 제26권4호
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• pp.353-365
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• 2024

Despite the growing importance of corporate social responsibility (CSR) in the apparel industry, most existing research focuses on the CSR activities of well-known apparel brands and retailers, not manufacturers. The purpose of this study was to examine the CSR activities of global apparel manufacturers using the two most widely accepted global CSR frameworks: the United Nations' Sustainable Development Goals (SDGs) and Global Reporting Initiative (GRI) standards. A comparison was employed based on the legitimacy theory. For this purpose, a content analysis was conducted on five apparel manufacturers' CSR activities disclosed in their annual sustainability reports published on the firms' official websites. The analysis was both quantitative (frequency) and qualitative (intensity). The results revealed that all firms conducted CSR activities related to environmental and social activities more actively than they conducted economic activities, with higher frequency and intensity scores for both the GRI and SDGs. However, based on each firm's economic development level, size, and years of experience, their applications of resources/technology to CSR and approaches to certain issues (e.g., gender and diversity issues) differed, supporting the legitimacy theory. The results provide academic implications by providing empirical information on apparel manufacturers' CSR activities as well as practical implications for other manufacturers seeking to develop CSR programs that meet the global standards.

• 경영정보학연구
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• 제19권1호
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• pp.25-48
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• 2017

인터넷 사용자 수가 급증하면서, 인터넷 기반의 애플리케이션 중 가장 많이 사용되는 SNS(Social Network Sites)이나 게임 이용은 성별과 연령대에 크게 좌우되지 않는 대중적인 성격을 띠게 되었다. 인터넷의 폭넓은 보급과 사용은 사회에 도움이 되어온 반면, 이와 함께 과도한 인터넷 사용을 통제하지 못하는 인터넷 중독과 같은 부작용 현상도 나타나고 있어 이에 따른 사회적 비용 또한 우려할 만한 수준이다. 인터넷 중독, SNS 중독 그리고 게임 중독은 중독자 개인들의 일상생활 속에서 매우 큰 위치를 차지하고 부정적인 영향을 주고 있으며, 심각한 사회 문제까지도 야기할 수 있다. 본 연구에서는 중독의 원인을 설명할 수 있는 문제행동이론을 도입하여, 인터넷, SNS 그리고 게임에 대한 접촉이 상대적으로 높은 연령대인 20대 대학생들을 주 대상으로 하여 개인적 특성인 자존감과 인지적 가정환경이 인터넷 중독, SNS 중독 그리고 게임 중독에 미치는 영향을 알아보고자 한다. 또한 인터넷 중독, SNS 중독 그리고 게임 중독 사이의 관계를 규명하고자 한다.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.629-635
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• 2020

본 연구는 서비스업에 종사하는 238명의 종업원을 대상으로 조직 내 인식된 유사함, 리더-구성원 교환이론, 시기심과 직장 내 일탈행위와의 관계를 사회비교이론을 토대로 실증적으로 분석하였다. 상향비교에 초점을 맞춘 연구분석 결과, 상향비교에 초점을 맞추어, 리더-구성원 교환이 상위에 있는 동료와 본인을 비교하는 종업원은 리더-구성원 교환이 하위에 머물 수 있다는 결과가 나왔고, 이들의 시기심은 비교이론와 리더-구성원 교환이론에 영향을 미치는 것으로 드러났다. 연구 결과를 보면 시기심은 리더-구성원 교환이론과 직장 내 일탈행위에 영향을 주고, 또한 시기심은 하위 리더-구성원 교환이론과 관계가 있는 것으로 나타났다. 조직 내 부정적인 감정이 조직에 미치는 영향에 관한 연구가 미비한 실정을 감안하면 본 연구는 감정과 리더십, 성과분야의 연구에 긍정적인 기여를 할 것으로 기대된다.

• 산경연구논집
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• 제9권9호
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• pp.63-74
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• 2018

Purpose - The current study is to compare the cognition of stakeholders on hosting a mega sports event between Korea and the United States. In particular, to understand their cognition and perceptual conflict towards hosting a mega sports event, the study employed conflict theory. Furthermore, the study reviewed the role of social capital in the process of managing the mega sports events. Research Design, Data, and Methodology - Of homogeneous sampling, purposeful sampling method and criterion-based selection approach were used to collect interview data from key stakeholders who have been involved in hosting a mega sports events in Korea and the United States. In-depth interview transcripts were reviewed multiple tiems after transcription to extract concepts and meanings that were pertinenet to the experience involving hosting a mega sports event. Further member checks was conducted to increase the credibility of the results. Results - Results can be summarized as followed: First, stakeholders of Korea have a strong desire for positive economic effects of a mega sports event, compared to those in the United States who are more concerned in enhancing the public interests and concerns. Second, in Korea, various socio-political issues emerged at the same time and conflicts among multiple stakeholders have aggravated the situations to coordinate the issues. This was because legal system supporting socio-trust has not been established. On the other hand, major stakeholders of the United States consisted of community members who have socio-trust and networks. Thereby these social resources have been found playing a key role in building social capital that assists the stakeholders to coordinate the current issues and to solve them. Conclusions - The current study analyzed the cognition and perceptual conflict of stakehoders in a mega sports event. Social capital has beend found as a key catalyst to increase a network and cooperation among stakeholders. In order to enhance social capital in managing a mega sports event hosted in Korea, legal systems that establish networks and relationships among the related stakeholders need to be developed. Furthermore, the systematic guideline needs to be developed, organizing the sub-committees according to the types of stakeholders and the categorized common needs.

• 유통과학연구
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• 제17권5호
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• pp.5-17
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• 2019

Purpose - This study aims to exploratorily analyze relationship among pressure on business failure, social safety net perception, and entrepreneurial intention targeting potential business founders - pre-entrepreneurs and re-entrepreneurs. Research design, data, and methodology - Out of 450 collected surveys, 386 were used for analysis. Among these, 216 were from pre-entrepreneurs and 170 were from re-entrepreneurs. Frequency analysis, reliability and validity analysis, and regression analysis were performed. Results - In analysis of pre-entrepreneur and re-entrepreneur's pressure on business failure and social safety net perception, objective environment perception - a subfactor of social safety net perception - had statistically significant difference between the two potential entrepreneur groups. Conclusions - We categorized potential entrepreneurs into pre-entrepreneurs and re-entrepreneurs. Also, the current study suggests importance of social safety net to vitalize food service business startup by validifying its mediating effect between pressure on business failure and attitude towards restaurant business establishment. This research also established groundwork for future studies on ways to improve entrepreneurial intention or startup business sustainability by deducing social safety net perception difference between pre-entrepreneurs and re-entrepreneurs. This study was able to analyze relationship between those two groups in terms of entrepreneurial intention and startup business sustainability.