• The KIPS Transactions:PartD
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• v.18D no.4
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• pp.275-286
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• 2011

The purpose of this study is to find the beneficial plan for business success by the advantage of social media service in the business organization. There is few research for applying social media on a variety of fields in business organization although many companies are trying to find the way for its application. Hence, this study identifies the possibility for the utilization of social media services, and it also finds the plan for their effective application. The social relationship is created by increasing communications between users of social media service. The research model is established on the basis of the hypothesis that the social relationship affects knowledge share, pursuit of ego, social participation, amusement. To maximize the impact of results, the research was conducted on the basis of the target on two groups including the business men and non-business men who use social media services. As results of the research, the business men tend to appeal their impression based on sharing knowledge with anonymous people. Also, it is necessary to make a social participation to a management participation, and to utilize the social media in the organization by including amusement to its function. This research is expected to have significant implication to companies which wants to apply social media services in the future.

• Korean System Dynamics Review
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• v.13 no.1
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• pp.133-157
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• 2012

This paper aims to propose the strategy making in social enterprise for ensuring organizational sustainability and governance of social enterprise from systems thinking's perspective. Based on previous reviews on organizational sustainability and theories of governance currently advocated in the social enterprise literature, we use 'Holon Dynamics' approach, which is a synthesis of System Dynamics and Soft Systems Methodology (SSM), offers the problem-solving method for dealing with social contexts and "ill-defined" situations. To do so, a researcher carried out the interpretive action research using 'Holon Dynamics' approach from September, 2009 to August, 2010. The outcomes of research are summarized as follows. Firstly, systems methodologies are useful to offer a strategic choice that makes to achieve an organizational sustainability in the case of Korean social enterprise; 'the Rediscovery of Korea'. Secondly, systems thinking offers an alternative concept of system, which is known as an 'appreciative system' that is evolved from the mental constructs amongst participants in given situations. Lastly, the paper delineates the usefulness of systems thinking and the process of inquiry, which deal with social contexts (including cultural and political factors), are contributed to making the necessary conditions for organizational legitimacy and the appropriate strategic choice for social enterprise within combined functioning of the two roles of social and commercial activities from systemic perspectives.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• Korean Journal of Adult Nursing
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• v.13 no.3
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• pp.363-372
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• 2001

The purpose of the study was to investigate social support, depression, drinking and smoking in college and working females. The convenience sample consisted of 169 college females and 133 working females. Data were collected from March to May, 2000. Social support was measured by the 6-item Social Support Questionnaire which assesses the size of the emotional social support network and satisfaction with social support. The Center for Epidemiologic Studies Depression scale was utilized to measure the level of depression symptoms. The average number of drinks and cigarettes smoked per week during the previous month was assessed. Results indicated that college students had more social support than working females. However, there were no significant differences in satisfaction with their support, depression, drinking and smoking between two groups. College females who smoked cigarettes were more depressed and had less social support than those who did not smoke. Also college females who drank alcohol were more depressed than those who did not drink during the previous month. However, the level of social support and depression were not associated with drinking and smoking among working females. Based on the results, it is suggested the application of various interventions to deal with drinking and smoking behavior among college and working females.

• Knowledge Management Research
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• v.15 no.4
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• pp.207-221
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• 2014

Due to the awareness for the importance of social capital, many researches have investigated that social capital contributes to the successful implementation of product innovation. Although most researchers tried to model the effect of social capital on product innovation as a linear relation, we consider it too simplistic and fuzzy because knowledge utilization which ultimately leads to product innovation should exist in the relationship between social capital and product innovation. Using 107 survey data, this study found there is a partial mediating effect of knowledge utilization on the link between structure aspect of social capital and product innovation (i.e., new product development and improvement in existing products). Next, this study reported knowledge utilization does act as a perfect mediating variable on the link between awareness aspect of social capital and improvement of existing products, but act as a partial mediating variable on the link between awareness aspect of social capital and new product development. Finally, this study found that knowledge utilization does not act as a mediating variable on the link between relation aspect of social capita and product innovation.

• Human Ecology Research
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• v.52 no.6
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• pp.573-586
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• 2014

The purpose of this study was to review the conceptual framework of social constructionism and critical social constructionism in the research area of multi-cultural family homes, using a literature review. Fopp argued that social constructionism had an objectivation problem that only considered the actor side as a policy object; therefore he suggested a weaker social constructionist perspective with moderate relativism and the application of feminist epistemology to marginal life for maximizing objectivity. This article explores a conceptual framework for studying the reality of housing of multi-cultural families in Korea in the light of constructionist ideas and presents a review of empirical positivist data to support the framework. Based on results, using the social constructionist framework, five contexts (structural, institutional, organizational, operational, and intersubjective) were reviewed and ideas were suggested to develop an appropriate future situation for multi-cultural family homes. For a weaker social constructionist framework, three National Survey of Multi-Cultural Family Homes data sets were reviewed to determine the real condition of multi-cultural family homes. Further, from a feminist perspective, the empirical data of marginalized multi-cultural family homes were reviewed from the perspectives of gender inequality of decision making, cultural adaptation, and differentiation in housing related areas. In conclusion, two perspectives were useful for understanding multi-cultural family housing in Korea but must be compensated with substantial empirical data for a holistic approach.

• International Commerce and Information Review
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• v.13 no.3
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• pp.55-74
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• 2011

Web Service applications based on the social relation such as Social Network Service(SNS), Social Medias are making strong blast. Social Computing which is widely spreading to worldwide is affecting to our life including policies, economies, societies and culture. Based on Web 2.0, various services like as Social Collaboration, Social Publishing, Social Feedback are supplied, more evolved social computing services, Social Connection, Augmented Reality, will be served for the next days from now. These network based services, Social Network Service or Social Media frequently used terms, are not defined exactly and their characteristics are not gotten to the bottom yet. Theoretical and systematic studies on these themes are not made also. Applications to business area, especially the receptivity to social computing in international trade is barely made to these days. This study focuses on the concepts, characteristics and sorts of social computing and purposes to consider its possibilities of application of social computing to international trade. Considering the advantage of Social network service, it can be used in international trade, a kind of B2B transaction, while existing social network is mainly applied to B2e transaction.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.4
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• pp.267-295
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• 2014

The purpose of this study is to analyze empirically relationships between learners' psychological factors, knowledge sourcing behavior and knowledge utilization outcomes and to analyze the mediation effect of social learning and relationships among learners. Another purpose is to understand learners' attitude on social learning and knowledge sourcing behavior. The main results of this study are as follows: First, regression results on relationships among learners' psychological factors, knowledge sourcing behavior, knowledge utilization outcomes show that learners' self-efficacy has a positive effect on social learning activity participation, and goal orientation has a positive influence on group knowledge sourcing and social learning activity participation. Users' experiences of social media has a positive effect on group knowledge sourcing, social learning activity participation and social learning interaction. From a knowledge utilization perspective, published knowledge sourcing positively affects knowledge reuse, knowledge application and knowledge innovation. Dyadic knowledge sourcing has positive influence on knowledge reuse. Group knowledge sourcing affects positively knowledge application and knowledge innovation. Second, social learning activity participation factor has full mediation effect on relationship between learners' goal orientation and group knowledge sourcing, and the relationship between users' experiences of social media and group knowledge sourcing. A relationship among members factor has full mediation effect on the relationship between published knowledge sourcing and knowledge reuse, and relationship between published knowledge sourcing and knowledge innovation. Third, the results of in-depth interview show that learners trust and easily collect knowledge from social network services in general. Also, they get a variety of idea for solving information problem from interaction among members in social learning community.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.335-341
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• 2017

The study evaluates user experiences of I-um and Noondate, typical Social Dating Mobile Application Service in Korea, to suggest guidelines that are more user-centered and useful. I did some literature research followed with evaluation of theoretical backgrounds, present conditions. Also, I recasted to the six principles of "Honey comb model" by Peter Morville to conduct an in-depth interview. The result indicate that I-um needs to improve accuracy of matching system by checking user's interest and detailed profile. Noondate needs to develop the cards sorting systems so that user can supervise themselves. I expect this study will become a good resource for upgrading user experiences of Social Dating Service. I also believe that this study can guide other studies about user experience in other fields.

• Asian Journal for Public Opinion Research
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• v.3 no.1
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• pp.1-21
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• 2015

A recent public opinion survey found that the anti-corporate sentiment of South Korean citizens is primarily due to the misbehavior of Korean corporations. South Korean citizens' skepticism of corporations may hinder the democratic and economic development of the country. As a driving force for community development, social capital is considered to enable citizens to collaborate with one another to resolve a shared problem. Specifically, this study pays attention to the relationship among social capital, corporate capacity, and trust, which may perhaps contribute to developing a democratic environment in Korean society. The study aims to explore whether Korean citizens' perceived corporate bonding and bridging social capital affect corporate capacity for collaborative action and trust in corporations. A Web survey of 385 South Koreans was conducted. The findings show that perceived bonding social capital among employees is positively related to corporate capacity for collaboration action. Moreover, perceived bonding among employees and bridging social capital between employees and local residents are positively related to corporate capacity for collaboration action and trust in corporations. These findings suggest that researchers and practitioners for organizational development and community-building need to enhance corporate social capital.