Browse > Article
http://dx.doi.org/10.3745/KIPSTD.2011.18D.4.275

Revitalization Plan and Value of Social Network Service in the Business Organization  

Kim, Dong-Hyun (연세대학교 정보대학원)
Seo, Hyun-Shik (연세대학교 방송통신정책연구센터)
Kim, Hyung-Joon (연세대학교 정보대학원)
Lee, Bong-Gyou (연세대학교 정보대학원)
Publication Information
The KIPS Transactions:PartD / v.18D, no.4, 2011 , pp. 275-286 More about this Journal
Abstract
The purpose of this study is to find the beneficial plan for business success by the advantage of social media service in the business organization. There is few research for applying social media on a variety of fields in business organization although many companies are trying to find the way for its application. Hence, this study identifies the possibility for the utilization of social media services, and it also finds the plan for their effective application. The social relationship is created by increasing communications between users of social media service. The research model is established on the basis of the hypothesis that the social relationship affects knowledge share, pursuit of ego, social participation, amusement. To maximize the impact of results, the research was conducted on the basis of the target on two groups including the business men and non-business men who use social media services. As results of the research, the business men tend to appeal their impression based on sharing knowledge with anonymous people. Also, it is necessary to make a social participation to a management participation, and to utilize the social media in the organization by including amusement to its function. This research is expected to have significant implication to companies which wants to apply social media services in the future.
Keywords
Social Media; Knowledge Share; Social Participation; Amusement; PLS;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Chin, W. W., Gopal, A. and Salisbury, W. D. (1997), "Advancing the Theory of Adaptive Structuration: The Development of a Scale to Measure Faithfulness of Appropriation," Information Systems Research, Vol.8, No4, pp.342-367.   DOI   ScienceOn
2 Hair, J., R. Anderson and R. B. Tatham (1998), Multivariate Data Analysis, Prentice Hall, Upper Saddle River, NJ.
3 Dryzek, J. S. (2000), Deliberative democracy and beyond: Liberals, critics, contestations, NY: Oxford University Press
4 Kenneth C. and Laudon., J. P. (2007), Management Information Systems: Managing theDigital Firm, 10th Edition. New Jersey: Pearson Education Inc.
5 심홍진, 황유선 (2010), "마이크로블로깅 서비스와 사회자본: 트위터 초기사용자 집단을 중심으로", 한국언론학보, 제54권, 제5호, pp.327-347.
6 박광순, 조명휘 (2004), "인터넷의 웹블로그 이용동기와 만족도에 관한 연구: 대학생 집단을 중심으로", 한국언론학보, 제48권, 제5호, pp.270-294.
7 박노일, 남은하 (2008), "블로그 이용 동기가 저널리즘 역할인식과 활동에 미치는 영향", 한국언론학보, 제52권, 제1호, pp.334-359.
8 한진우, 유철우, 최영찬 (2009), "인터넷 지식공유에 영향을 미치는 요인 연구: 사회적 자본 이론과 자기표현욕구를 중심으로", 농촌지도와 개발, 제16권, 제1호, pp.153-180.
9 Scheufele, D. A., Hardy, B. W., Brossard, D., Waismel-Manor, I. S. and Nisbet, E. (2006), "Democracy based on difference: Examining the links between structural heterogeneity, heterogeneity of discussion networks, and democratic citizenship," Journal of Communication, 56 , pp.728-753.   DOI   ScienceOn
10 김유정 (2005), "사이버 커뮤니티 참여와 이용에 대한 이용과 충족 연구", 한국언론학보, 제49권, 제3호, pp.291-316.
11 Kim, J. and Kim, E. J. (2008), "Theorizing dialogic deliberation: Everyday political talk as communicative action and dialogue," Communication Theory, 18, pp.51-70.   DOI   ScienceOn
12 Chin, W. W. (1998), "The Partial Least Squares Approach to Structural Equation Modeling in G. A. Marcoulides(ed.)," Modern Methods for Business Research, Lawrence Erlbaum, Mahway, NJ Vol.22, No.1, pp.7-16.
13 Fornell, C. and Larcker, D. F. (1981), "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, Vol.18, No.1, pp.39-50.   DOI   ScienceOn
14 Barclay, D. C. Higgins, and R. Thompson (1995), "The Partial Least Squares(PLS) Approach to Causal Modeling: Personal Computer Adoption and Use as an Illustration," Technology Studies, Vol.2, No.2, pp.285-324.
15 Kerbel, M. R. and Bloom, D. (2005), "Blog for American and civic involvement," Havard International Journal of Press/Politics, Vol.10, No.4, pp.3-27.   DOI   ScienceOn
16 나은경 (2007), "온라인과 오프라인 세계의 상호작용: 온라인 사회연결망의 이질성과 오프라인 면대면 만남이 민주적 시민 태도에 미치는 영향", 한국언론학보, Vol.51, No.4, pp.385-406.
17 Teixeira, R. A. (1992), The disappearing American voter, The Brookings Institution.
18 Huckfeldt, R., Mendez, J. M. and Osborn, T. (2004), "Disagreement, ambivalence, and engagement: The political consequences of heterogeneous networks," Political Psychology, Vol.25, No.1, pp.65-95.   DOI   ScienceOn
19 구교태 (2005), "가상 커뮤니티 이용 욕구와 행위에 관한 연구: 대학생들의 인터넷카페 이용을 중심으로", 한국언론정보학보, 20호, pp.1-28.
20 Papacharissi, Z. and Rubin, A. M. (2000), "Predictors of internet use," Journal of Broadcasting & Electronic Media, Vol.44, No.2, pp.175-196.   DOI   ScienceOn
21 Edelman, (2010), "Trust in the Entertainment Industry: Consumer Behaviour in an Era of Social Entertainment."
22 Van der Heijden, H. (2004), "User Acceptance of Hedonic Information Systems," MIS Quarterly, Vol.28, No.4, pp.695-704.
23 Nahapiet, J. and Ghoshal. S. (1998), "Social capital, intellectual capital, and the organizational advantage," Academy of management review, Vol.23, No.2, pp.242-266.
24 Jung, T., Youn, H. and McClung, S. (2007), "Motivations and self-presentation strategies on Korean-based 'Cyworld' weblog format personal homepages," CyberPsycholog & Behavior, Vol.10, No.1, pp.24-31.   DOI   ScienceOn
25 Schau, H. and Gilly, M. (2003), "We are what we post? Self-presentation in personal web space," Journal of Consumer Research, Vol.30, No.1, pp.385-404.   DOI   ScienceOn
26 Dominick, J. R. (1999), "Who Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web," Journalism and Mass Communication Quarterly, Vol.76, No.4, pp.646-658.   DOI   ScienceOn
27 Rheingold, H. (1993), Virtual communities: Homesteading on the Virtual Frontier, MA: Addison Wesley Publishing.
28 Papacharissi, Z. (2002), "The Self Online: the Utility of Personal Home Pages," Journal of Broadcasting and Electronic Media, Vol.46, No.3, pp.346-369.   DOI   ScienceOn
29 Trammell, K. D. (2004), Celebrity Weblogs: Investigation in the Persuasive Nature of Two-Way Communication. Unpublished doctoral dissertation, University of Florida, Gainesville, FL.
30 DeSantics G. and Gallupe, R. (1987), "A foundation for the study of group decision support system," Management Science, Vol.33, No.5, pp.589-609.   DOI   ScienceOn
31 Barnes, S. B. (2002), Computer-mediated communication: Human-to-human communication across the internet, Boston: Allyn & Bacon.
32 Ellison, N. B., Steinfield, C. and Lampe, C. (2007), "The benefits of Facebook friends: Social capital and college students use of online social network sites," Journal of Computer-Mediated Communication, Vol.12, No.4, pp.1143-1168.
33 Lee, B. G., Lee, Y. H. and Kim, S. J. (2011), "What is the Most Important Factor in Switching Blogs?," International Journal of Web Based Communities, Vol.7, No.1, pp.83-97.   DOI   ScienceOn
34 Kim, S. M., Seo, H. S., Byun, G. S., Kim, T. and Lee, B. G. (2010), "A Comparative Study of Knowledge Sharing of Social and Digital Networking," The 2nd International Conference on Information Technology Convergence and Services.
35 Burt, R. S. (1992), Structural holes: The social structure of competition, Cambridge, MA: Harvard University Press.
36 Tsai, W. and Ghoshal. S. (1998), "Social capital and value creation: The role of intrafirm networks," Academy of management journal, Vol.41, No.4, pp.464-476.   DOI   ScienceOn
37 한국정보산업연합회 (2007), 소셜미디어란 무엇인가, IT Issue Report.
38 Lee, B. G., Seo, H. S., Byun, G. S., Park, K. C., Park, S. K. and Kim, T. (2010), "Developing Security Assessment Models in Web2 Mobile Environments," Lecture Note in Computer Science (LNCS) , pp.73-84.
39 Kenneth C. Laudon, and Laudon., J. P. (2007), Management Information Systems: Managing the Digital Firm, 10th Edition. New Jersey: Pearson Education Inc.
40 Zhao, D. and Rosseon, M. B. (2009), How and Why People Twitter: The Role that Micro-blogging plays in Informal Communication at Work. Proc. of GROUP '04, Florida, USA, pp.243-252.
41 박노일, 남은하 (2008), "블로그 이용 동기가 저널리즘 역할 인식과 활동에 미치는 영향", 한국언론학보, 제52권, 제1호, pp.334-359.
42 Shah, D. V., Cho, J., Eveland, W. P. Jr. and Kwak, N. (2005), Information and Expression in a Digital Age: Modeling Internet Effects on Civic Participation, Communication Research, 32(5), pp.531-565.   DOI
43 신명희 (2009), "개인미디어에서의 자기표현전략 및 미디어 운영 특성-대학생 블로거의 미디어 이용동기와 성별을 중심으로", 커뮤니케이션학연구, 제17권, 제3호.
44 Coleman, J. (1988), "Social Capital in the Creation of Human Capital," American Journal of Sociology, Vol.94, pp.94-121.
45 Putnam, R. D. (2000), Bowling alone: The Collapse and Revival of American Community, New York: Simon & Schuster.
46 Burgoon, J. K. and Hale, J. L. (1987), "Validation and measurement of the fundamental themes of relational communication," Communication Monographs, Vol.54, pp.19-41.   DOI