• Title/Summary/Keyword: Social Application

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Correspondence Strategy for Big Data's New Customer Value and Creation of Business (빅 데이터의 새로운 고객 가치와 비즈니스 창출을 위한 대응 전략)

  • Koh, Joon-Cheol;Lee, Hae-Uk;Jeong, Jee-Youn;Kim, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.14 no.4
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    • pp.229-238
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    • 2012
  • Within last 10 years, internet has become a daily activity, and humankind had to face the Data Deluge, a dramatic increase of digital data (Economist 2012). Due to exponential increase in amount of digital data, large scale data has become a big issue and hence the term 'big data' appeared. There is no official agreement in quantitative and detailed definition of the 'big data', but the meaning is expanding to its value and efficacy. Big data not only has the standardized personal information (internal) like customer information, but also has complex data of external, atypical, social, and real time data. Big data's technology has the concept that covers wide range technology, including 'data achievement, save/manage, analysis, and application'. To define the connected technology of 'big data', there are Big Table, Cassandra, Hadoop, MapReduce, Hbase, and NoSQL, and for the sub-techniques, Text Mining, Opinion Mining, Social Network Analysis, Cluster Analysis are gaining attention. The three features that 'bid data' needs to have is about creating large amounts of individual elements (high-resolution) to variety of high-frequency data. Big data has three defining features of volume, variety, and velocity, which is called the '3V'. There is increase in complexity as the 4th feature, and as all 4features are satisfied, it becomes more suitable to a 'big data'. In this study, we have looked at various reasons why companies need to impose 'big data', ways of application, and advanced cases of domestic and foreign applications. To correspond effectively to 'big data' revolution, paradigm shift in areas of data production, distribution, and consumption is needed, and insight of unfolding and preparing future business by considering the unpredictable market of technology, industry environment, and flow of social demand is desperately needed.

A Study on the Application of Curriculum for Strengthening SWP for Adult Learners

  • Cho, Woo-Hong
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.2
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    • pp.193-199
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    • 2021
  • The purpose of this study was to apply a teaching method that fits the characteristics of learners through the improvement and application of subjects for reinforcing SWP, and to seek ways to strengthen field practice. As a result of the study, first, as a method of applying learner motivation, it is necessary to conduct discussions by inviting practitioners in the field, and to watch the progress of projects by type of social welfare site. Second, as a way to participate in learners, it is necessary to analyze excellent proposals, participate in events held at welfare sites, present various dilemma cases in the field, and try to overcome ethical dilemmas by sharing cases overcoming dilemma, and to make efforts to list practical skills required in social welfare field practice. Third, it is necessary to apply such methods as phone calls, e-campus, Kakao Talk, Zoom, and counseling techniques that are conducted in the case management process as a way to apply interaction, and discuss issues that are important in the welfare field.

A Case Study on the Application of Flipped Learning in Untact Online Classes: Focusing on Social and Engineering Subjects (비대면 온라인 수업에서의 플립러닝 적용 사례연구: 사회계열 교과목과 공학계열 교과목을 중심으로)

  • Sung, Miyoung;Park, Yonghan;Jung, Se-Youn
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.310-323
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    • 2021
  • In this study, we analyzed the application of flipped learning in the untact online classes, focusing on thr social and engineering subjects of universities. Due to the unprecedented situation of COVID-19, the professors and learners were unable to conduct the face-to-faceclasses, and the existing flipped learning classes were analyzed separately from the social and engineering subjects. In particular, the results of this study will provide the basic data on the direction of post-corona-era university classes in that it can increase the effectiveness of flipped learning if it is linked to the flexibility of the university's academic system such as intensive course.

Aromatherapy Healing-based Fusion, Complex Social Service Professional Training Program Development and Application Case Study - Gwangju is the center of the city - (향기치유기반 융·복합 사회서비스 전문인력 양성 교육프로그램 개발 및 적용사례 연구 -광주광역시 중심으로-)

  • Jung, Sook-Heui;Park, Hee-young
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.103-112
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    • 2022
  • As an alternative to improving the quality of life of the elderly and meeting the needs of high-level care, nursing services and needs, we aim to be the basis for formulating improvement proposals by applying the development of a fragrant healing-based fusion and complex social service professional training program. After conducting a questionnaire survey of 30 trainees in Guangzhou for 16 days from June 14, 2021 to September 23, 2021, and conducted a 7-day questionnaire survey, the education preference survey showed that in the educational preference, aromatherapy education was the highest surveyed at 42.11%, and the need for aromatherapy courses after the application of educational programs was the highest at 50%, and satisfaction was the highest at 48%. Accordingly, this study is used as a basis for the revitalization of the age-friendly industry and aims to contribute to the consolidation of senior care and nursing services and the securing of excellent personnel related to high-value-added fusion and complex social services.

User Acceptance of Social Network Games on Smart Devices: An Extension to the Technology Acceptance Model (스마트 기기 상에서의 소셜 네트워크 게임의 사용자 수용 연구: 확장된 기술수용모형)

  • Kim, Su-Yeon;Lee, Sang-Hoon;Hwang, Hyun-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.173-184
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    • 2011
  • Today smart devices such as smart phones, smart pads and tablets have become necessities of modern people in both daily life and business as they have widely proliferated. One of the most popular application areas of smart devices is a game-related area. Among these applications social network games, played with other users through social networks, are ranked top in their popularity. Though much research of PC games and online games have been performed, little research of social network games and the factors affecting acceptance of social network games are not vigorous yet. Therefore, we aim to analyze the factors and their structural influence on acceptance of social network games. We add a couple of factors such as Social interaction, Mobility, Subjective Norm, and Flow reg arding the characteristics of social network games and analyze the structural relationships among these factors using Structural Equation Modeling. Analysis results and implications are suggested with concluding remarks.

Development and Application of Social Equity Indicators for Evaluation of Bus Networks (시내버스 노선체계 평가를 위한 사회적 형평성 지표의 개발 및 적용성에 관한 연구)

  • Yang, Sun-Kyu;Chang, Hyun-Bong
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.6
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    • pp.24-35
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    • 2016
  • This paper developed social equity indicators for evaluation of bus networks. This paper divided the social equity is into 4 categories such as horizontal equity, horizontal accessibility, vertical equity, and vertical accessibility and social equity was defined as integrated concept of these individual indicators. A simulation was performed by using the newly developed indicators to the toy network. On the basis of the simulation result, the social equity indicators are significant to the relative comparison for each zone. And, it was proved that optimal bus network alternative could be different depending on inclusion of the social equity indicators. Thus, it enabled to evaluate the bus network, as a public resource, considering not only the economic efficiency but also social equity. This paper suggested evaluation method for bus network considering social equity using indicators newly developed.

Instagram User's Contingent Self-Esteem and Depression: A Mediating Role of Upward Social Comparison (인스타그램 이용자의 조건부 자아존중감이 우울 경험에 미치는 영향: 인스타그램 내 상향 비교의 매개효과를 중심으로)

  • Cho, Seong-Yun;Noh, Hwan-Ho;Lee, Byung-Kwan;Rim, Hye Bin
    • Science of Emotion and Sensibility
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    • v.23 no.3
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    • pp.91-102
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    • 2020
  • Contingent self-esteem can be maintained by meeting the standards of social or introjected values. This study investigated whether social media-related contingent self-esteem was associated with depression in Instagram users; in a sample of 319 Instagram users, we examined the effect of contingent self-esteem on depression and the mediating effect of upward social comparison on this theorized relationship. The study findings indicated that higher contingent self-esteem predicted higher levels of depression for a week in Instagram users, which could be explained by the upward social comparisons made on this application, and showed that Instagram users with higher contingent self-esteem tended to compare themselves with other users they considered superior, thereby increasing their depression. This study provided evidence for the mechanism underlying the association between using social media and psychological well-being and indicated the vulnerability of contingent self-esteem within the social media context. Other implications and future research directions were also discussed.

The influences of the Medical Social Work Service by the Empowerment of officers and NCOs in Korean Community Military Hospital (지역사회 군병원 간부의 임파워먼트가 의료사회복지서비스에 미치는 영향)

  • Seo, Hye-Seok
    • Korea Journal of Hospital Management
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    • v.13 no.2
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    • pp.36-63
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    • 2008
  • This study carried out a covariance-structural analysis to verify formed causations between general variables and the influences of Medical Social Work Service of officers and NCOs in Korean Community Military Hospitals. The subjects were 7 hospitals, 337 military hospital executives in rear area, and the results of the survey are as below. First, about empowerment level, culture in the organization turned out to be the primary direct influential factor, and personal, organizational, and functional character were influential factor. There was no indirect influential factor present. Second, in Medical Social Work Service, empowerment level was significant on direct effect. In case of personal character indirect effect was important. It showed that the significant influence factor that affects Medical Social Work Service in total effectiveness is personal character and empowerment level. It's productive to suggest the possibility of application of furnish the outcome as a basic data for Military Medical Social Work Service revitalization plan. On the basis of the result, we propose several suggestions for Military Medical Social Work Service as follow. First, to educate empowerment increase program of officers and NCOs in Military Hospital, specific system which allows entrust education to a certain civil education institution or KAMTSW(Korean Academy of Military Social Welfare) is required. Second, need to provide the medical social work service that matches with Military Hospital and distinct from usual hospital. Last, for specific study we expect various follow-up researches on the basis of this study, which can develop concrete empowerment model by inquiring research, would come out.

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PR-Management and Branding of Media Channels with the Application of Social Networks

  • Shalman, Tatiana;Dobrianska, Viktoriia;Kokhan, Marianna;Pletsan, Khrystyna;Humenchuk, Anatolii
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.70-76
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    • 2021
  • The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

Social media impact in the Match: A survey of current trends in the United States

  • Steele, Thomas N.;Galarza-Paez, Laura;Aguilo-Seara, Gabriela;David, Lisa R.
    • Archives of Plastic Surgery
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    • v.48 no.1
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    • pp.107-113
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    • 2021
  • Background Applicants to integrated plastic and reconstructive surgery (PRS) residency in the United States spend exorbitant amounts of time and money throughout the interview process. Outside of first-hand experience through a visiting rotation, applicants utilize various resources in learning about a program. Today's applicants are "Millennials," the demographic cohort raised during the information age and proficient with digital technology. The authors evaluated whether programs have a presence on social media, and whether applicants are following these accounts. Methods An online survey was sent to applicants to a single integrated plastic surgery program evaluating basic demographics, social media utilization, and sources of information accessed throughout the residency application process. A manual search of popular social media platforms (Instagram, Facebook, and Twitter) was performed in October 2019. Accounts affiliated with integrated PRS programs were identified and analyzed. Results Eighty-four of 222 applicants (37.8%) completed the survey. Ninety-six percent of applicants were within the Millennial demographic. Ninety-six percent of applicants had some form of social media presence, with Facebook (90%) and Instagram (87%) being the most popular platforms. Seventy-three percent of applicants reported following a PRS residency social media account. As of October 2019, 59 integrated residency programs (73%) have active Instagram accounts. Conclusions Applicants still rely on the program website when researching potential residencies, but social media is being rapidly adopted by programs. Program social media accounts should be used as a dynamic form of communication to better inform applicants of program strengths and weaknesses.