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http://dx.doi.org/10.9723/jksiis.2011.16.5.173

User Acceptance of Social Network Games on Smart Devices: An Extension to the Technology Acceptance Model  

Kim, Su-Yeon (대구대학교 정보통신대학 컴퓨터.IT공학부)
Lee, Sang-Hoon (대구대학교 정보통신대학 컴퓨터.IT공학부)
Hwang, Hyun-Seok (한림대학교 경영학부, 한림경영연구소)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.16, no.5, 2011 , pp. 173-184 More about this Journal
Abstract
Today smart devices such as smart phones, smart pads and tablets have become necessities of modern people in both daily life and business as they have widely proliferated. One of the most popular application areas of smart devices is a game-related area. Among these applications social network games, played with other users through social networks, are ranked top in their popularity. Though much research of PC games and online games have been performed, little research of social network games and the factors affecting acceptance of social network games are not vigorous yet. Therefore, we aim to analyze the factors and their structural influence on acceptance of social network games. We add a couple of factors such as Social interaction, Mobility, Subjective Norm, and Flow reg arding the characteristics of social network games and analyze the structural relationships among these factors using Structural Equation Modeling. Analysis results and implications are suggested with concluding remarks.
Keywords
Smart Devices; Social Network Game; User Acceptance; Extended Technology Acceptance Model; Structural Equation Modeling;
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Times Cited By KSCI : 6  (Citation Analysis)
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