• 아동학회지
• /
• 제20권1호
• /
• pp.223-238
• /
• 1999

Relationships between peer acceptance, peer victimization, and self-esteem in adolescents were examined in a sample of 392 eighth grade students(189 boys and 203 girls). Data were collected using questionnaires regarding peer acceptance(social preference and social status), peer victimization, and self-esteem of adolescents. High social preference was positively related to self-esteem. Social preference varied as a function of social status both in boys and in girls. Popular boys had higher self-esteem than neglected and rejected boys; popular girls had higher self-esteem than neglected girls, who had higher self-esteem than rejected girls. The more boys and girls were victimized by peers, the lower their self-esteem. The higher their social preference, the less they were victimized. Rejected boys and girls experienced peer victimization much more than either popular or neglected boys and girls.

• 한국경영과학회지
• /
• 제28권1호
• /
• pp.97-113
• /
• 2003

In numerous studios of Technology Acceptance Model ( TAM ), the social Influence construct has been operationalized as subjective norm. This study Proposes to stretch two construct to Include two more constructs : image and visibility. This paper also questions about the paths regarding this comprehensive construct. Due to the controversies regarding the significance of social Influence on IS usage, this study taps the possibility that social influence works as an antecedent to PU (Perceived Usefulness) and PEU ( Perceived Ease of Use) We could find the significant differences In path coefficients depending on how social Influence Is operationalzied.

• The Journal of Asian Finance, Economics and Business
• /
• 제2권1호
• /
• pp.29-36
• /
• 2015

The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business operators via social networking sites depends not only on organizational benefits but also on their behavioral intentions of using it. Three hundred and twenty four samples collected from South Korean retail franchise and restaurant employees are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results of the study identify the three constructs of organizational benefits, perceived tangible assets and perceived intangible assets as for important antecedents to accept social networking sites for their business use. Moreover, higher position employees tend to have more favorable perception of tangible assets and acceptance of social networking sites for their business use.

• 한국산업정보학회논문지
• /
• 제19권5호
• /
• pp.39-50
• /
• 2014

오늘날 사람들은 스마트폰을 전화나 문자와 같은 의사소통의 목적뿐 아니라 개인적인 취미나 오락을 위한 도구로도 많이 활용하고 있다. 과거의 게임 전용 플랫폼은 스마트폰으로 대거 이전되었고 이는 사람들 간의 관계와 게임을 접목시킨 소셜 네트워크 게임으로 발전해 왔다. 연일 새롭게 출시되는 다양한 종류의 게임들은 사용자들에게 재미와 오락적인 가치를 제공하고 있다. 대부분 게임의 수명은 점차 빨라지고 있으며 게임 업체는 사용자들의 요구를 잘 파악하여 항상 새로운 게임을 개발할 준비가 되어 있어야 한다. 본 연구에서는 소셜 네트워크로 연결된 여러 사용자들이 함께 즐길 수 있는 소셜 게임의 수용에 대해 조사하였다. 게임 사용자의 행태는 국가에 따라 문화적 차이를 보일 수 있으며 이에 본 연구에서는 한국과 중국 사용자의 소셜 네트워크 게임 수용에 대한 비교연구를 수행하였다. 기술수용모형을 이용하여 소셜 게임 수용에 영향을 미치는 요인들 간의 구조적 관계를 분석하고 이들 요인들 간 관계가 한국과 중국 사용자에 따라 어떻게 달라지는지 살펴보았다. 양국 사용자 간 공통점과 차이점을 도출하여 이에 대한 분석을 수행하고 본 연구의 결과를 실무에 활용할 수 있는 시사점을 제시하였다.

• 한국의류학회지
• /
• 제43권5호
• /
• pp.620-633
• /
• 2019

The popularity of cosmetic procedures has increased over the past decade. Korean consumers have shown different levels of demand for the two types of cosmetic procedures (surgical and nonsurgical). This study examines the effect of appearance pressure from family, friends, and social media on the internalization and face/body satisfaction that can determine the levels of acceptance for each cosmetic procedure among young Korean females. Data was collected from 379 females in their 20s and 30s, using an online survey questionnaire. Statistical analysis were performed using SPSS 24.0 and AMOS. The results indicated that only social media pressure significantly influenced young women's internalization of attractive appearance. Internalization was negatively associated with face and body satisfaction. Face satisfaction was negatively related to the acceptance of cosmetic surgical and nonsurgical procedures; however, body satisfaction was not related to the acceptance of cosmetic surgical and nonsurgical procedures. This study highlights the significant importance of social media and its powerful impact on developing young women's body image perceptions.

• 예술인문사회 융합 멀티미디어 논문지
• /
• 제7권4호
• /
• pp.395-402
• /
• 2017

Social network service provides an excellent platform for people seeking for advices. This research analyzed the effect of rational and emotional response and social distance on people's acceptance for advices online by the construal level theory. An experiment was completed to test the relationship between advisers and questioners and verify the content of online feedback would influence people's acceptance for advices on social network site. The online response included emotional advice and rational advice. Social distance between advisers and questioners was divided to close social distance condition and distant social distance condition. The study showed: (1) comparing with emotional advice, rational advice had a higher persuasive effect in both close and distant social distance conditions; (2) the impact of feedback from people with close social distance was stronger than the impact of the advices from people with distant social distance; (3) there existed an interaction effect between social distance and affective advice. The results revealed that the adviser's affective expression and relationship with the questioner would interactively impact the online persuasive effect.

• 농촌계획
• /
• 제26권3호
• /
• pp.115-126
• /
• 2020

This study designed an extended technology acceptance model incorporating and combining TPB, TAM, UTAUT, and IDT, which are known to be useful in explaining technology acceptance intention, to analyze antecedents affecting smart farm acceptance intention from the perspective of policy handlers. In the model of this study, nine independent variables were set, including subjective norm, perceived behavioral control, attitude, perceived usefulness, performance expectation, effort expectation, social impact, promotion condition, and fitness. The effect of these variables on farm acceptance intention was analyzed. The study found that four factors, including perceived behavioral control, perceived usefulness, social impact, and fitness, had positive effects on the acceptance intention of smart farms. Of these, perceived usefulness had the highest impact. In conclusion, all the TPB, TAM, UTAUT, and IDT applied to the research hypothesis to explain the smart farm acceptance intention included on or more variables with significant effects. In other words, these theories were evaluated as useful to explain the acceptance intention of smart farms.

• 경영과정보연구
• /
• 제35권2호
• /
• pp.167-183
• /
• 2016

본 연구에서는 간편결제 서비스를 새로운 정보기술의 한 유형으로 인식하고 통합기술수용이론(UTAUT)를 토대로 인지된 위험을 추가하여 수정된 수용의도 모델을 제시하여 소비자의 수용의도에 영향을 미치는 변수들을 규명하였다. 본 논문의 연구결과를 요약하면 다음과 같다. 첫째, 노력에 대한 기대, 사회적 영향은 수용의도에 긍정적 영향을 미치며, 인지된 위험은 수용의도에 부정적 영향을 미치지만, 성과에 대한 기대와 촉진조건은 영향을 미치지 못하는 것으로 나타났다. 둘째, 간편 결제 서비스의 수용의도와 이용행동 요인 간에는 유의한 관계가 있는 것으로 나타났다. 이는 선행 연구에서 검토한 바와 같이 수용의도가 실제 수용 관계에 직 간접적인 영향을 미친다는 것을 의미한다. 셋째, 혁신저항의 조절효과는 노력에 대한 기대와 사회적 영향은 수용의도와의 관계에서 조절효과가 있지만, 인지된 위험에 대해서는 조절 작용을 하지 않는다는 것을 확인할 수 있었다.

• 한국컴퓨터정보학회논문지
• /
• 제29권10호
• /
• pp.229-236
• /
• 2024

본 연구는 임금근로 장애인의 장애수용이 삶의 만족도에 미치는 영향에서 자기효능감의 매개효과와 사회활동 참여의 조절효과를 살펴보고 임금근로 장애인 삶의 만족도 수준 향상을 위한 방안을 모색하고자 한다. 이를 위해 장애인고용패널 2차 웨이브 7차 년도 조사 대상자 4,577명 중 무응답자, 자영업자, 실업자를 제외한 1,330명의 임금근로 장애인을 대상으로 분석하였다. SPSS 21.0을 활용하여 매개효과를 검증하였으며 분석 결과, 장애수용은 삶의 만족도에 직접적인 영향 요인으로 작용하고, 자기효능감은 장애수용과 삶의 만족도 간의 관계에 있어 부분매개효과가 있는 것으로 나타났다. 또한 사회활동 참여의 조절효과를 검증한 결과 사회활동 참여 수준이 낮은 집단이 높은 집단에 비해 장애수용이 증가하면 삶의 만족도 증가 정도가 더 큰 것으로 확인하여 장애인의 사회활동 참여의 조절효과를 검증하였다. 이런 분석 결과를 토대로 임금근로 장애인의 삶의 만족도 수준 향상을 위한 시사점을 제시하였다.

• Asia pacific journal of information systems
• /
• 제11권3호
• /
• pp.165-184
• /
• 2001

Despite many numbers of studies in Technology Acceptance Model(TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation(spreadsheet) and Internet(WWW) usage. Study findings include that 1) social influence has a direct impact on the usage of spreadsheet, but not on Internet(WWW) usage, and 2) social influence has a stronger indirect impact on IS use through perceived ease of use than through perceived usefulness(for both Internet and spreadsheet).