• Journal of Information Technology Services
• /
• v.18 no.1
• /
• pp.27-44
• /
• 2019

The goal of this study is to find why the consumers are reacting slowly or negatively toward smartwatches. Even though, smartwatches provide useful information such as health care and text message, the market was not growing fast as expected, and seems to be stagnant at this point. Thus, the future market predictions are varied. To find out why this may have happened, a Q-method study using non-adopters was conducted. In order to find out depth explanations from each interviewers, the research team chose the Q method and Q sorting to classify the different reasons for non-adopters. Based on the interview, all participants were clustered with into groups with similar patterns of the answers. The research team classified the interview group to three categories 1) Technology Discontent 2) Service Discontent 3) Indifferent. The research team analyzed each category reasoning and logics. Also the team compared the result to the technology chasm as it was proposed by Rogers (1969) to measure the maturity of the consumers.

• The Journal of Society for e-Business Studies
• /
• v.22 no.1
• /
• pp.123-146
• /
• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Journal of Digital Convergence
• /
• v.15 no.4
• /
• pp.285-293
• /
• 2017

They are rapidly evolving malicious attacks on smart devices, and to timely protect the smart devices from these attacks has become a very important issue. In particular, smishing attack has emerged as one of the most important threats on the smartphone. In this paper, we propose the cloud service that can fundamentally protect the user from the risk of smishing attack. The proposed scheme provides cloud messaging service that can filter text messages including URLs in the user's smart device, view and manage them through a virtual machine provided by a cloud server. The existing techniques for preventing smshing attacks protect only malicious code of a known pattern and there is the possibility of error such as FP(False Positive) or FN(False Negative). However, since the proposed method automatically filters all text messages including URLs, storing, viewing, and managing them in their own storage space on the cloud server, it can completely block the installation of malwares(malicious codes) on the user's smart device through smishing attacks.

• Journal of Service Research and Studies
• /
• v.5 no.1
• /
• pp.71-78
• /
• 2015

Created, but the development of mobile devices to have a margin of life have appeared in the opposite forces that are considered to be the target of financial crime and attacks them. Financial crime among crimes that target the smartphone SMS phishing, phishing, pharming, phishing, etc. voice and, in particular, a phenomenon that is growing a lot of SMS phishing is by nature a text message to your mobile. Ye Jin proactive rather than post responses in order to be safe from the SMS phishing attack individuals and businesses, and asset protection is even more important in the country. For this, the SMS phishing attack detected in advance and that can block the development program, it is necessary to deploy.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.10a
• /
• pp.790-793
• /
• 2013

Lastest Smishing is one of the hacking techniques target on the Android smartphone. Smishing using the SMS message is a new hacking techniques. smishing sends a message to the user included trojan address. It collects personal information and to control smartphones. In particular, without the user's knowledge of the retail payment service provider uses the service. It caused damage worth up to 300,000 won. It damage to users through different types of text messages. This paper Smishing typical methods and types are described in damages. This paper are described in damages and type by Smishing. This paper propose preventive and fundamental solution. We designed and implemented a anti-smishing system for android.

• Journal of Service Research and Studies
• /
• v.5 no.2
• /
• pp.111-118
• /
• 2015

Although the development of mobile devices are made us a free life, they were displayed the subject of this financial crime and attacking forces in the other side. Among finance-related crime is become a serious crime that are targeting smartphones by SMS phishing, phishing, pharming, voice phishing etc. In particular, SMS phishing is increased according to phenomenon using the nature of a text message in the mobile. SMS phishing is become new crime due to the burden to the smartphone user. Their crime is also the advanced way from the existing fraud, such as making the malicious apps. Especially it generates loopholes in the law by a method such as using a foreign server. For safe from SMS phishing attacks, proactive pre-diagnosis is even more important rather than post responses. It is necessary to deploy blocking programs for detecting SMS phishing attacks in advance to do this. In this paper we are investigating the process of block types and block apps that are currently deployed and presenting the evaluation of the application of the detection block setting app.

• The Journal of Society for e-Business Studies
• /
• v.24 no.2
• /
• pp.71-89
• /
• 2019

In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.

• Therapeutic Science for Rehabilitation
• /
• v.11 no.3
• /
• pp.93-106
• /
• 2022

Objective : The COVID-19 pandemic has brought non-face-to-face healthcare service delivery system. Research into telehealth system and its efficacy remains unclear. Methods : Seven healthy adults participated in this study to investigate effects of tele-monitoring with the speech-to-text (STT) application to induce changes in occupational activities on occupational balance in healthy adults. Subjects were requested to choose occupational activities they wanted to have researched and then register them to the STT application. The STT application provided an alarm to check whether the pre-registered activities were performed on time, and whether the subjects performed it by their voice. The subjects were followed for 1 week, with assessments at baseline, and after 1-week's tele-monitoring. Results : Our findings showed that the subjects were willing to participate in tele-monitoring with the STT application with high adherence and satisfaction. In addition, there was a significant improvement in occupational activities related to health (p<.05). Specifically, adherence, satisfaction, and efficacy of the tele-monitoring with the STT application could successfully bring occupational balance in short-term periods. Conclusion : These findings highlight that tele-monitoring with a smartphone could be considered as one promising way to restore occupational balance in lockdown after the COVID-19 outbreak.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.19 no.8
• /
• pp.1853-1858
• /
• 2015

The existence communications of vessel focused on voice, FAX, ISDN, etc. using satellite on the existent most communications on the ships, and recently, the ships need high quality smart communication service environments. In the results of experiments using the existent system, it could access on board, but in the closed room of vessel, was impossible to access e-mail and smart apps except voice communication. In the present paper, we implemented a novel communication system that can access voice, text, e-mail, file, vessel monitoring apps, etc. It consists of a convergent communication terminal combined with satellite and communication for Smartphone, and smart communication environment on the closed room. As the results, we can access a variety of smart communication in anywhere on board.

• The Journal of the Korea Contents Association
• /
• v.20 no.12
• /
• pp.36-48
• /
• 2020

App market has continuously been growth since its launch. The market revenues will reach about 1,000 billion US dollars in 2019. App is a core service for smartphone. Currently, there are more than 1.5 million mobile apps in App platform calling out for attention. So, if you are looking at developing a successful app, you need to have a solid marketing and distribution strategy. Online word of mouth(eWOM) is one of the most effective, powerful App marketing method. eWOM affect potential consumers' decision making, and this effect can spread rapidly through online social network. Despite the increasing research on word of mouth, only few studies have focused on content analysis. Most of studies focused on the causes and acceptance of eWOM and eWOM performance measurement. This study aims to content analysis of mobile apps review In 2013, Google researchers announced Word2Vec. This method has overcome the weakness of previous studies. This is faster and more accurate than traditional methods. This study found out the relationship between mobile app reviews and checked for reactions by Word2vec.