• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.193-212
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• 2011

Mobile instant messaging service is surfacing to an important keyword in the mobile market together with popularization of Smart phones. Mobile instant messaging service in Korea has become popular to the degree of 87.9% usages from total Smartphone holders, and it is expected that using populations will be more enlarged afterwards if considering a fact that its populations of Smartphone is continuously being increased after exceeding 10 million persons (Trend Monitor, June 2011). In the instant messaging market where competitions have been deepened day by day, raising customer's royalties will be the key for company's business survivals and goals of corporate marketing strategies. It could be said that understanding on which factors affect to customer retentions and royalties is very important. Specially, as changing status is being progressed very quickly in case of innovative mobile services like the instant messaging service, research necessities on how many do consumers use the services after accepting them, how much do consumers use them variously, and whether does it connect to long-term relations have been increased, but studies on such matters are in insufficient situations actually. Therefore, this study examined on which effects were affected to use-diffusion and loyalty factors from perceived customer vales' factors having been occurred after accepting the mobile instant messaging service, namely 'functional value', 'monetary value', 'emotional value', and 'social value'. Also, the study looked into what kind of roles do the service usage and using variety play to service's continued using intents as a loyalty index, recommending intents to others, and brand switching intents. And then the study laid the main purpose in trying to provide implications for enhancing customer securities and royalties on the mobile instant messaging service through research's results. The research hypotheses are as follows; H1: Perceived values will affect influences to royalties. H2: Use-Diffusion will affect influences to loyalty. H3: Perceived value will affect influences to loyalty. H4: The use-diffusion will play intermediating roles between perceived values and loyalty. Total 276 cases among collected 284 ones were used for the statistical analysis by SPSS ver. 15 package. Reliability, Factor analysis, regression were done. As the result of research, 'monetary value' and 'emotional value' affected to 'usage' among perceived value factors, and 'emotional value' was appeared as affecting the largest influence. Besides, the usage affected to constant-using intents and recommending intents to others, and using varieties were displayed as affecting to recommending intents to others. On the other hand, 'Using' and 'Using diversity' were appeared as not affecting to 'brand switching intentions'. Meanwhile, as the result of recognizing about effects of perceived values on the loyalty, it was appeared such like 'continued using intents' affected to'functional value', 'monetary value', and 'social value' first, and also 'monetary value', 'emotional value', and 'social value' affected to 'recommending intents to others'. On the other hand, it was shown such like only 'social value' affected influences to 'brand switching intents', and thus contrary results with the factor 'constant-using intents' were displayed. So, it seems that there are many applications to service provides who are worrying about marketing strategies for making consumer retains (constant-using) and new consumer's inductions (brand-switching intents). Finally, as a result of looking into intermediating roles of the use-diffusion factor in relations between conceived values and royalties at hypothesis 4, 'using' and 'using diversity' were displayed as affecting significant influences all together. Regarding to research result's implications, for expanding and promoting continued uses of the mobile instant messaging service by service providers: First, encouraging recognitions on the perceived value connected to users' service usage are necessary. Second, setting up user's use-diffusion strategies are required so as to enhance the loyalty after understanding a fact that use-diffusion patterns affecting to the service's loyalty are different. Finally, methods of raising customer loyalties and making constant relationships have to be grouped by analyzing on what are the customer value's factors that can satisfy users in competitive alterations.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.359-367
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• 2014

This study aimed to identify empirically the differences of user interface experience factors for such manufacturers as Samsung, LG, Sky, Apple, etc., which are fiercely competing in the mobile market at home and abroad. In addition, this study aimed to verify how different the impact of such user interface experience factors on product attitudes and intention to repurchase would be for each manufacturer. As a result of the study, it was verified that there was a difference in the user experience between the manufacturers for all of the factors forming user satisfaction experience, which included information, interaction, useful experience and design experience satisfaction. Second, it was also verified that there was a difference between the manufacturers in terms of product attitudes. Lastly, it was verified that there was a difference between the manufacturers in terms of intention to repurchase. Specifically, it was found that Samsung had a higher degree of intention to repurchase than LG and Sky, whereas Apple had a higher degree hereof then Samsung. It is expected that the above results of study will provide the aforementioned manufacturers useful implications for establishing UI strategies through the contemplation of differences for each manufacturer in addition to the expansion of studies related to UI experience.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.273-281
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• 2012

As appearing on the stage of social media which expands the private relations to the public relations, the Social Intelligence(SI) is made again prominent in our society. The Public Relations(PR) is in particular related to the SI which means the ability to get along well with other people and to encourage others to cooperate with oneself. It points out the necessity of the study with respect to the impact of SI on the choice of educational major and the adaptation of social media in PR, because the SI is one of the important aptitudes which students who major in Communication and PR would need for actual field. But the result of the research indicates that the SI does not influence the choice of educational major of the students who major in Communication and PR. To make those students go into high level of the SI, the students need the specific education which would enhance and reinforce their SI such as the SPACE Program developed by Albrecht and reorganization of curriculum in the education of Communication and PR. Besides, this study shows that the high level people actively use the social media, for example, Smartphone in order to keep their best relationships.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.471-484
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• 2017

The present study explored factors that influence consumers' benefit expectancy about telemedicine service. Responses from a national online survey of 927 adults (aged 19-59), collected in January 2016, were analyzed with multiple regression analysis. The results revealed: (1) Health consciousness positively influenced all three benefit expectancies (all ps < .05); (2) Doctor-patient communication efficacy positively influenced expectancy for convenience improvement (${\beta}=.107$, p < .01) and service quality improvement (${\beta}=.086$, p < .05); (3) Use of health-related smart applications contributed to positive expectancy for service quality improvement (${\beta}=.081$, p < .05) and cost-saving (${\beta}=.067$, p < .05). Some of the relationships were moderated by gender and residence. This convergence study, which examined public's perception about telemedicine from the perspectives of consumer psychology, media, and public health, provides practical implications to promote telemedicine service and educate consumers about it.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.501-508
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• 2015

This study intends to look into the perception gap among Korean and Chinese consumers regarding the product attitudes toward smart phones and repurchase intention as well as the user experience. First, this study showed that there are gaps among Korean and Chinese consumers, regarding smart phones, toward their experiences of usage satisfaction, usefulness, design satisfaction, and evaluation from other people and that Chinese consumers have higher awareness of every experience element concerning UI than Korean consumers. Second, concerning the difference in the product attitudes toward smart phones, it turns out that Chinese consumers also have higher awareness of it than Korean consumers. Third, regarding the difference in repurchase intention for smart phones among Korean and Chinese consumers, this study shows that Chinese consumers are likely to have more intention than Korean consumers. because their average value is higher than Korean consumers' even though the difference are not statistically significant. This study is expected to have academic meaning(significance) for providing basic materials of comparative study between two countries regarding the user experience about smart phone as well as some useful implications for the competitive power improvement of Korean smart phone related companies in China.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.659-671
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• 2020

Severe congenital heart disease (CHD) is a chronic disease requiring continuous and holistic health management to improve patients' quality of life. This study explored the health management experiences of adolescents with severe CHDs in Korea. On the basis of in-depth interviews with nine youths, four categories and 12 subcategories were identified. The participants lacked a full understanding of their health status and the need for appropriate health management for their health status. Nonetheless, they practiced health management to some extent, in ways that were affected by heart function, self-identity, and social support. Although adolescents with severe CHDs were affected by physical limitations and the discriminatory gaze around them, they tried to achieve normalcy through managing information, seeking homogeneity with peers, and fostering positive acceptance about their disease. Regarding demands for health management programs, disease knowledge and mental health content were preferred, and the preferred delivery methods were self-help group camps and smartphone applications. Based on the results of this study, we suggest a health management intervention to promote a healthy transition to adulthood for adolescents with severe CHDs, and that policy-makers should consider measures that would enable a successful transition to adulthood in the future of youth with severe CHDs.

• Korean journal of communication and information
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• v.64
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• pp.31-58
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• 2013

With the expansion of digital media platform, there has been a new conceptualization about public function of public broadcasting in and around European countries. Although there are differences between countries, Universal Access including smart and Internet media has been emphasized in Britain and France. However, there is lack of public discussion on service strategy of Internet and smart media platform when public function of public broadcasting is discussed. Therefore, this study tried to investigate not only the public function of public broadcasting in the field of Internet and smart media through audience research but also how the national public broadcasting stations ensure public interest and competitiveness in the field of Internet and smart media platform. The results suggested that smart phone users evaluated real-time broadcasting and VOD are the most important services among the public functions which public broadcasting stations have to persue. Futhermore, the users showed high intension to use when the free real-time broadcasting service is offered. Therefore, public broadcasting stations have to improve the social recognition on necessity and public interest of public broadcasting stations through the free real-time broadcasting services on Internet and smart media platform. And policies which can ensure competitiveness in the era of digital media are needed to become important broadcasting institute.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.281-286
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• 2018

In recent days, when the development in smartphones has made it common to operate objects by using them, this study aimed to present a guideline for the UI/UX designs for applications which are necessary for operating various objects through the wireless communication technology. To suggest the application guideline, existing object control application case studies were analyzed, and based on this investigation the object control application UI/UX design guidelines were proposed. This study classified the types of wireless connections used by smartphones (LTE, Wi-Fi, Bluetooth, NCF, RFID) and analyzed the necessary design factors for operating objects by each type. Based on such analysis, this study presented the design sequence, factors, and methods for the UI/UX guidelines of applications. First, the method of connection was selected; second, the control device was selected. This new direction for designing smartphone applications for operating objects will likely help systemize the design process and enable the user to operate the object more intuitively. In future research, case studies will be designed applying the guidelines suggested from this study.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.557-569
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• 2013

This study was conducted to identify factors related to subjective happiness Index and by analyzing students, health behavior, smart phone addiction, suicidal Ideation, and in order to develop appropriate measure tp prevent suicide among university students. Methods: From November 19, 2012 until December 14, 2012, 300 college students from one of the iniversities located at K city were surveyed. Data were analyzed using with SPSS window 18.0. Results: The mean score for college students' subjective happiness Index was 4.58 on a scale of 7. There were significant differences on the Subjective happiness Index for the following areas: sex, parental survival & living and household monthly income. There was a negative correlation among the subjective happiness Index, smart phone addiction, suicidal Ideation. Conclusion: Results indicate that factors influencing Subjective happiness are smart phone addiction, suicidal ideation. We suggest that need to establish policies providing family support, smartphone addiction prevention program suicide prevention program to improve a level of happiness.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.285-293
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• 2017

They are rapidly evolving malicious attacks on smart devices, and to timely protect the smart devices from these attacks has become a very important issue. In particular, smishing attack has emerged as one of the most important threats on the smartphone. In this paper, we propose the cloud service that can fundamentally protect the user from the risk of smishing attack. The proposed scheme provides cloud messaging service that can filter text messages including URLs in the user's smart device, view and manage them through a virtual machine provided by a cloud server. The existing techniques for preventing smshing attacks protect only malicious code of a known pattern and there is the possibility of error such as FP(False Positive) or FN(False Negative). However, since the proposed method automatically filters all text messages including URLs, storing, viewing, and managing them in their own storage space on the cloud server, it can completely block the installation of malwares(malicious codes) on the user's smart device through smishing attacks.