Browse > Article
http://dx.doi.org/10.14400/JDC.2015.13.10.501

Comparative study about the user experience, product attitudes, and repurchase intention regarding smart phone UI(User Interface) in Korea and China  

Kim, Na-Mi (Dept. of Advertising & Public Relations, The Namseoul University)
Kim, Hyo-Jin (Dept. of Advertising & Public Relations, The Hongik University)
Publication Information
Journal of Digital Convergence / v.13, no.10, 2015 , pp. 501-508 More about this Journal
Abstract
This study intends to look into the perception gap among Korean and Chinese consumers regarding the product attitudes toward smart phones and repurchase intention as well as the user experience. First, this study showed that there are gaps among Korean and Chinese consumers, regarding smart phones, toward their experiences of usage satisfaction, usefulness, design satisfaction, and evaluation from other people and that Chinese consumers have higher awareness of every experience element concerning UI than Korean consumers. Second, concerning the difference in the product attitudes toward smart phones, it turns out that Chinese consumers also have higher awareness of it than Korean consumers. Third, regarding the difference in repurchase intention for smart phones among Korean and Chinese consumers, this study shows that Chinese consumers are likely to have more intention than Korean consumers. because their average value is higher than Korean consumers' even though the difference are not statistically significant. This study is expected to have academic meaning(significance) for providing basic materials of comparative study between two countries regarding the user experience about smart phone as well as some useful implications for the competitive power improvement of Korean smart phone related companies in China.
Keywords
Smartphone; A comparison of Korea and China; UX(User Experience); Product Attitudes; Intention to Repurchase;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Alison J. Head (2000). Era of Web interface design, Gilbut.
2 Chang H. K. (2012). A study on the effects of user experience in mobile phone on the satisfaction of mobile phone, Korea University paper of masters degree.
3 Choi, T. B. (2014). A study on User eXperience(UX) based User Interface(UI) design for terminal devices to military command and control system, Chonbuk University doctorate thesis.
4 Hassenzahl, M & Tractinsky, N. (2006). User experience-a research agenda, Behaviour and Information Technology, 25(2), 91-97.   DOI   ScienceOn
5 Hiltunen, M., Laukka, M. & Luomala, J. (2002). Professional mobile user experience. Cromland.
6 Kang, Hyun Eung (2010). A Study on Experience Design of User Guide Manual Applying Mobile Augmented Reality, The Journal of Korean Society of Design Culture, 16(2), 1-12.
7 Kang, Hyun Eung (2012). Research Reports : The Impact of User Interface and Emotional Experience on Brand Identity -Focused on Social Network Service Environment, The Journal of Korean Society of Design Culture, 18(1), 1-12.
8 Kim, I. S. (2012). A study on the continuity of user experience in the mobile web, Journal of Korean Society of Design Science, 25(2), 297-307.
9 Kim, J. Y. (2012). A study on smart phones uses and flow formation factors : from the perspective of user experience design factors, Ewha Womans University doctorate thesis.
10 Kim, M. K. (2008). The study of user experience centered interface design on brand equity and purchase intention of customers, Hongik University paper of masters degree.
11 Kim, S. I., Shin, G. J. (2010). The Relationship of Brand Awareness and User Experience in 3D GUI Mobile Phone, The Journal of the Korea Contents Association, 10(1), 147-159.   DOI
12 Lee, H. B., Jeong, I. G. (1997). Impact of celebrity endorsers' credibility and attractiveness on attitude toward advertisements and trademark, The Korean Journal of Advertising, 8(2), 167-181.
13 Park, C. H. (2012). A study on usability for synthesizer interface design of control panel focused of the user experience, Kookmin University paper of masters degree.
14 Son, E. M. (2002), A study on interface design for improving effective interaction, Yonsei University paper of masters degree.
15 Pie, B. J. & Gilmore, J. H. (1998). Welcome to the experience economy, Harvard Business Review, 76(4), 97-105.
16 Ruskin, J. (2000). The human interface: New directions for designing interactive system.
17 Schmitt, B. H. (1999). Experiential marketing: How to get customers to Sense, Feel, Think, Act, relate to your company and brands, New York: The Free Press.
18 Sung, J. Y., Park K. H. (2011). A Study on Influence of Smart-Phone User Interface upon Brand Loyalty: with a focus on coordinating role of perceived skills on the device, Journal of Basics Design & Art, 12(1), 313-321.
19 Yang, K. I., Lee, K. P. (2011). Identifying Changes in Users' Experience Stages of Smartphone through Log Tracking, Journal of Korean Society of Design Science, 24(3), 31-43.
20 Yoon, K. (1992). Involvement level and the mediating role of attitude toward the advertisement. In L. Reid (Ed.), Processing of the 1992 Conference of the American Academy of Advertising (pp. 46-54). American Academy of Advertising.
21 Youm, D. S., Park, K. H. (2014). A comparative study on user interface experience, product attitudes and intention to repurchase for each smartphone manufacturer, Journal of Digital Convergence, 12(9), 359-367.   DOI
22 Youm, D. S., Yu, S. Y. (2013), The effects of UI(user interface) experience on product attitude and purchase intention for smartphones, Journal of Digital Convergence, 11(4), 129-137.   DOI
23 http://blog.samsungdisplay.com/910
24 http://www.weeklytoday.com/news/articleView.html?idxno=38648
25 http://news.heraldcorp.com/view.php?ud=20140409000140&md=20140412010054_BL
26 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150429130310
27 http://www.zdnet.co.kr/news/news_view.asp?artice_id=20150817162814&type=det&re=