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http://dx.doi.org/10.14400/JDC.2014.12.9.359

A comparative study on user interface experience, product attitudes and intention to repurchase for each smartphone manufacturer  

Youm, Dongsup (Dept. of Advertising & Public Relations, The Namseoul University)
Park, Kyoung-Ha (Dept. of Visual Design, The Gachon University)
Publication Information
Journal of Digital Convergence / v.12, no.9, 2014 , pp. 359-367 More about this Journal
Abstract
This study aimed to identify empirically the differences of user interface experience factors for such manufacturers as Samsung, LG, Sky, Apple, etc., which are fiercely competing in the mobile market at home and abroad. In addition, this study aimed to verify how different the impact of such user interface experience factors on product attitudes and intention to repurchase would be for each manufacturer. As a result of the study, it was verified that there was a difference in the user experience between the manufacturers for all of the factors forming user satisfaction experience, which included information, interaction, useful experience and design experience satisfaction. Second, it was also verified that there was a difference between the manufacturers in terms of product attitudes. Lastly, it was verified that there was a difference between the manufacturers in terms of intention to repurchase. Specifically, it was found that Samsung had a higher degree of intention to repurchase than LG and Sky, whereas Apple had a higher degree hereof then Samsung. It is expected that the above results of study will provide the aforementioned manufacturers useful implications for establishing UI strategies through the contemplation of differences for each manufacturer in addition to the expansion of studies related to UI experience.
Keywords
UI(User Interface); UX(User Experience); Product Attitudes; Intention to Repurchase; Manufacturer Comparative;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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