• Title/Summary/Keyword: Smart market

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A Study of Directions for Development of Smart Clothing Based on the Consumer's Lifestyle (소비자 라이프 스타일 기반의 스마트 의류 기획을 위한 요인 연구)

  • Cho, Ha-Kyung;Kim, Jin-Sun;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.11-20
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    • 2010
  • According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently "smart clothing" study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing's market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer's needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer's needs of the smart clothing according to the customer's lifestyle types.

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A Study on an Effective Process Strategy Model of Interactive Advertising in Smart Media

  • Ahn, Jong Bae
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.1
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    • pp.45-54
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    • 2020
  • One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

Influence on the Use Intention of User's Traits in China Market

  • Lee, Jong-Ho;Wu, Runze;Fan, Linlin
    • Asian Journal of Business Environment
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    • v.7 no.2
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    • pp.21-29
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    • 2017
  • Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

A Study on Furniture Market of South Korea in New Normal - Focus on Economic Perspectives - (뉴 노멀시대 한국의 가구 시장 연구 - 경제적 관점을 중심으로 -)

  • Jung, Jaenah
    • Journal of the Korea Furniture Society
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    • v.29 no.1
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    • pp.8-17
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    • 2018
  • Economic crisis in 2008 has changed South Korean market including furniture related field. Owing to Subprime Mortgage Crisis, new economic order, in other words, New Normal was established. Low growth rate, low interest, high unemployment rate, high risks, regulation strengthening, and all that sort of negative things have became generalized. South Korean economy has developed drastically since the Korean War, however recent economic crisis and Internet and smart phone have leading roles in shaping new consumption market. In a way, furniture market has expanded despite economic recession. Total service for housing is suited to South Korean consumers and shortened Product Life Cycle induces consumers to buy more furniture. In addition, Internet and smart phone allow people to show off their private spaces to unspecified masses. As a result, consumer prefers inexpensive and expendable furniture. It is certain that furniture market makes quantitative growth, but qualitative sides are questionable. Even though the study is focused on the existent circumstances, It will help to find out the proper ways of future furniture market in South Korea.

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Relationship between Supply Chain Orientation, Smart Logistics Platform Utilization, Logistics Service Network and Foreign Market Performance (공급사슬지향성과 스마트물류플랫폼을 활용한 물류서비스 네트워크와 해외시장 성과 관계에 관한 연구)

  • Park, Young-Tae;Kim, Dong-Yoon;Cho, Yeon-Sung
    • Journal of Korea Port Economic Association
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    • v.38 no.1
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    • pp.87-100
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    • 2022
  • This study analyzed overseas market performance factors, focusing on the use of smart logistics platforms by companies entering overseas markets. Research design, data, methodology : Nine hypotheses were established among four potential variables, including the use of a smart logistics platform. An empirical analysis was carried out targeting 175 companies entering the overseas market, and hypothesis testing was performed using a structural equation model. As a result of the analysis, it was possible to confirm the mediating effect of the use of the smart logistics platform, and the effect of the supply chain orientation and the logistics service network was confirmed. In this study, it was confirmed that the use of a smart logistics platform mediates the effect of supply chain orientation on the logistics service network. In this regard, it was pointed out that it is necessary to increase the ability to utilize the smart logistics platform.

Analysis on Service Robot Market based on Intelligent Speaker (지능형 스피커 중심의 서비스 로봇 시장 분석)

  • Lee, Seong-Hoon;Lee, Dong-Woo
    • Journal of Convergence for Information Technology
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    • v.9 no.5
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    • pp.34-39
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    • 2019
  • One of the words frequently mentioned in our society today is the smart machine. Smart machines are machines that contain smart or intelligent functions. These smart machines have recently been applied in our home environment. These are phenomena that occur as a result of smart home. In a smart home environment, smart speakers have moved away from traditional music playback functions and are now increasingly serving as interfaces to control devices, the various components of a smart home. In this study, the technology trends of domestic and foreign smart speaker market are examined, problems of current products are analyzed, and necessary core technologies are described. In the domestic smart speaker market, SKT and KT are leading the related industries, while major IT companies such as Amazon, Google and Apple are focusing on launching related products and technology development.

Diffusion or confusion of innovation - Smart clothing potential adopters' perspectives - (혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -)

  • Lee, Kyu-Hye;Ju, Naan
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.157-171
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    • 2018
  • As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

A Study on the Phased Development Plan of Distribution Platform Based on 3D Printing Market Maturity in Domestic Architecture (국내 건축분야 3D 프린팅 시장 성숙도 기반 단계별 유통플랫폼 구축방안에 관한 연구)

  • Zheng, Xiu-Mei;Won, Ji-Sun;Shin, Jae-Young;Ju, Ki-Beom
    • Journal of the Korean Society of Industry Convergence
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    • v.24 no.6_2
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    • pp.849-860
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    • 2021
  • Recently, it is easy to find cases of 3D printing product, equipment, and materials in the architecture field. However, there is a lack of distribution environment where 3D printing products can be traded on an online platform or to access on-demand services in the architecture field. Therefore, in this study, a distribution platform development plan was proposed in consideration of the maturity level of the 3D printing distribution market in the domestic architecture field. For this purpose, the research was carried out as follows. First, by analyzing the case of the 3D printing distribution platform, the development stage of the distribution platform was set as three stages from the perspective of market maturity, platform development level, and sales/purchase experience level of suppliers and consumers. Second, the market maturity of the current domestic architecture field was evaluated as the first stage, and a distribution platform that could be implemented in the first stage was presented as a pilot. Third, we presented the first stage pilot, collected practical opinions on future construction plans through in-depth interviews, and presented detailed implementation plans for each stage necessary to achieve the second and third stage market maturity goals. Based on the roadmap derived from this study, it is expected that the domestic distribution platform market will grow step by step in the future and be utilized for business model development.

Study on the Photoelectric Composite Cable for Hybrid Interconnection Implementation (Hybrid 인터커넥션 구현을 위한 광전 복합케이블 제작에 관한 연구)

  • Kim, Jae-Yeol;You, Kwan-Jong;Park, Ryeok
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.16 no.3
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    • pp.138-145
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    • 2017
  • With the increasing use of smart electronic devices, the size of the related I/O interface market is increasing rapidly. Demand is also growing for the continuous increase of data and video signals-such as faster data processing speed and data storage capacity-in the smart electronic device input/output interface market. Currently, the POF hybrid cable used in the smart electronic device input / output interface market cannot transmit over a long distance because the optical loss is too large, and the GOF hybrid cable is both vulnerable to bending and other sudden outside changes, and expensive. Therefore, in this study, the design and fabrication of a GOF hybrid cable and fiber guide were carried out in order to develop a cable which can easily withstand external impact, has low optical losses, and meets the demand for continuous data and video signal increase in the smart electronic device input / output interface market.

A Study on the User Interface Design of Smart phone (스마트폰의 인터페이스 디자인에 대한 연구)

  • Song, Sang-Min;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.161-167
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    • 2010
  • Recently, the number of input method by Smart-Phone increasing in handheld digital product released. According to the development of telecommunication speed of middle carrier, demand for the multimedia contents is high so, it demands that the display of smart-phone shall be large. It is expected that the market share of smart-phone will be constantly getting bigger. For the robust changes, related study is not done too much for smart-phone. As the market of smart-phone, it is expected that the necessity of relevant study is salient issue.

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