• Journal of the Institute of Convergence Signal Processing
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• v.20 no.4
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• pp.232-237
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• 2019

It has recently been combined with advanced technologies such as AR and VR, and its application range is expanding to various forms of smart signage. However, until now, digital signage service that reaches us is installed in many floating populations such as bus stops, elevators, and banks and is used in the form of providing news, weather, and advertisements. In addition, large companies, government offices, and outdoor advertising companies occupy the market. The use of such services in small and medium-sized businesses and small retail stores is costly and expensive to manage. Also, it is difficult to generalize the market because services and solutions are being deployed in the market in the form of top-down. Therefore, in this paper, we proposed a digital signage system for transmitting a remote video advertisement that uses a show window in front of the store as a beam project screen for small retail stores, and can remotely set and manage and update it in OSGi service platform.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.35 no.6
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• pp.562-567
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• 2022

Novel self-illuminated smart windows were fabricated consisting of Cu-doped ZnS (ZnS:Cu) powder and polymer-dispersed liquid crystal (PDLC). This smart window shows not only switchable transparency but also self-illumination without any attachable luminous body. Its electro-optical characteristics, transmittance, and luminance were investigated in relation to various applied voltages and composition ratios. The optical transmittance and luminous intensity increased with increasing applied voltages. However, the optical transmittance decreased with increasing ZnS:Cu powder content. One of the self-illuminated smart windows, which was fabricated with 9 wt% of ZnS:Cu, achieved the optical transmittance of 60.5% (at 550 nm) and the luminance of 11.0 cd/m² at 100 V. This smart window could be used as a normal switchable smart window in daytime and light-emitting signage at night.

• Smart Media Journal
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• v.10 no.4
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• pp.63-70
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• 2021

Public Signs guiding drivers on the road should help make decisions within a short period of time, so appropriate information should be effectively expressed at the point. Currently, the road marking rules revised by the law show a significant change in the type of information, expression method, and weight of expression compared to existing road signs to be based on road name addresses. This study analyzed whether the revised road signs changed based on the road name were effective in perspective of perception-cognition-understanding-projection and examined whether they provided appropriate information for the actual driving environment. Based on the analyzed information, an experiment was conducted to present an improved design, evaluate the degree of visibility compared to existing road name-oriented signs, and a qualitative investigation was conducted on the suitability of the sign contents. Through this, it is expected that more suitable driving information and measures to increase intuitive visibility can be reviewed.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.783-793
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• 2015

TV display which existed only in house started to show up out of house around us and now it found naturally its place in everywhere like street, bus, subway and elevator. It is called digital signage which showed up through digitalization of sign, that is, sign board and bulletin board. The distinction of digital sign from existing signs is that the latter one should go through physical process like removal after installation every time its contents are changed but the former one can produce its various outputs flexibly once it is installed. Also existing sign may be static image or 2 or 3 pieces of image to express simple motion while digital sign can contain multi media contents luxurious in design and motion. This paper confined the range of contents in digital signage in bus and subway. It needs to analyze characteristics of mass transportation-people of use, consumer by place and time, accommodation environment for consumer etc and arrange planned contents along with time and place. Developments of dedicated contents suitable to those digital signages will harmonize with place and time and promote the realm of digital signage which provides variety of experience to consumer and with which communication is possible and which is distinctive. Furthermore we may expect the birth of smart signage as a new media, in which fun and art are combined.

• Smart Media Journal
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• v.5 no.4
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• pp.138-142
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• 2016

In this paper, a smart travel service platform is proposed with PPL(Product Placement) database based on the location of TV viewer who is 's marking by smart devices. This platform is designed with the active PUSH and smart kiosk signage with video clip of LTE/beacon's places. As a result, this PPL-DB platform is inter-worked for the PPL database of category, location, product, favor with interactive tagging in pictures and videos.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.99-102
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• 2020

센서/외부사건 연동을 지원하는 인터랙티브 디지털 사이니지(Interactive Digital Signage)가 활발히 전개되고 있다. 그런데, 현재 전개되고 있는 대부분의 인터랙티브 사이니지 시스템은 정해진 인터랙션에만 맞추어 설계되어 지원되기 때문에, 추가적인 인터랙션 기능이 요구되는 경우에 재프로그래밍하여야 한다. 다양한 센서 입력, 외부사건 발생 등에 대한 반응을 유연하게 지원하는 데 있어서 규칙엔진 지원이 유용하다. 본 논문에서는 규칙 메타데이터 변환 및 이의 규칙엔진과의 동기화 방안을 제시하고, 이를 활용하여 다양한 센서/외부사건 연동 인터랙션을 유연하게 지원하는 규칙엔진 기반 인터랙브 기지털 사이니지 시스템의 설계 및 구현을 보고한다.

• Smart Media Journal
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• v.10 no.2
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• pp.61-69
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• 2021

Wayfinding is a 'Process solving problem to find destination', and it is important to select spatial data for optimal way. Recently, due to the complexity of space and the expansion of the medium of the wayfinding service, it is necessary to the approach on the information design for them. Therefore, the purpose of this study is to propose a meta guideline on the information design for the design of orientation sign, which is an important cognitive clue in the wayfinding. It was conducted in 3 stages, First, a design process was proposed and design elements were derived for each step by literature research related to information and sign design, and analysis of manual for signage design. Second, a meta guideline for information organization and visualization in the three-stage design process was proposed by FGI and analysis. Third, the meta guideline was applied to the sign design on an area for user evaluation to inspect the applicability of the meta guideline. Through the user questionnaire, the possibility of applying the guideline for visualization of directions and spaces, information hierarchy according to spatial characteristics and information priority was identified. It is meaningful in that necessary element for signage design are systematized centering on the process and that it presents a macroscopic methodology according to spatial characteristics.

• IEIE Transactions on Smart Processing and Computing
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• v.3 no.2
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• pp.88-95
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• 2014

This paper proposes a novel desktop virtual reality system. Based on the position of the user's face, the proposed system selects the most appropriate image of an object from a set of photographs taken at various angles, and simply "pastes" it onto the display at the appropriate location and scale. Using this system, the users can intuitively feel the presence of the object.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.127-143
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• 2023

Currently, the domestic traditional market has not escaped the swamp of stagnation that began in the early 2000s despite various projects promoted by many related players such as the central government and local governments. In order to overcome the crisis faced by the traditional market, various R&Ds have recently been conducted on how to build a smart traditional market that combines information and communication technologies such as big data analysis, artificial intelligence, and the Internet of Things. This study analyzes various previous studies, users of traditional markets, and application cases of ICT technology in foreign traditional markets since 2012 and proposes a model to build a smart traditional market using ICT technology based on the analysis. The model proposed in this study includes building a traditional market metaverse that can interact with visitors, certifying visits to traditional markets through digital signage with NFC technology, improving accuracy of fire detection functions using IoT and AI technology, developing smartphone apps for market launch information and event notification, and an e-commerce system. If a smart traditional market platform is implemented and operated based on the smart traditional market platform model presented in this study, it will not only draw interest in the traditional market to MZ generation and foreigners, but also contribute to revitalizing the traditional market in the future.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.101-107
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• 2020

This study is based on Art Infusion type (modification vs. re-interprete and interactivity level (high vs. low) are independent variables such as 'Product-Related Memory (PRM)' and 'Image Related Memory (IRM)', Experimental research was carried out empirically through Two-Way MANOVA analysis with advertising attitude as a dependent variable. As a result, first, in the case of the modified advertisement, when the interactivity is low, the advertisement image-related memory information (IRM) is more memorized and affects the judgment. Second, in the case of reinterpreted advertising, the memory information related to product attributes is stored at low level regardless of the level of interactivity. Third, the attitude toward advertising for famous paintings was positive when the level of interactivity was low.