• Journal of Information Technology Services
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• v.12 no.4
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• pp.205-218
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• 2013

Recently, due to the proliferation of smartphones, users of mobile banking services which are based in wireless Internet without constraint of the time and places are significantly increased. In the study, considering the characteristics of mobile banking services based on the smartphone and the user behavior. we analyse the factors which have an effect on the behavioral intention to use mobile banking services based on the smartphone. For this purpose, we use the model which is based on Technology Acceptance Model (TAM) and add two constructs:the perceived enjoyment and the perceived risk. A survey data for 194 students at the K cyber university is used for statistical analysis. As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the smartphone banking services and contribute to the development of strategy for them.

• Journal of Korean society of Dental Hygiene
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• v.16 no.5
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• pp.775-782
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• 2016

Objectives: The purpose of the study was to investigate the influence of smart phone addiction on personal relationship in dental hygiene students. Methods: A self-reported questionnaire was completed by 475 dental hygiene students in Gyeonggido and Chungcheongdo from May 9 to June 10, 2016. Except incomplete questionnaire, data were analyzed using SPSS 23.0 program. The instruments consisted of general characteristics of the subjects, smartphone addiction, and personal relationship. Results: The percentage of smart phone was 23.0% in a risk group and 77.0% in a general group. The level of smartphone had a statistically significant difference with personal relationship(p<0.05). Smartphone addiction resulted in bad personal relationship. Conclusions: Smartphone addiction problem interrupts personal relationship. It is very important to reduce smart phone addiction through a variety of solution.

• Journal of the Korean Society of Safety
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• v.35 no.5
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• pp.74-85
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• 2020

Smart phone zombie or Smombie means pedestrians who walk without attention to their surroundings because they are focused upon their smart phone. Because the traffic accidents and injuries caused by Smombie have been increased rapidly in recent years, the social attention and policies are needed to prevent it. This study was conducted to analyze Smombie's current status and some solutions used before and to propose new improved method through the latest ICT trend. In this study, we did the field survey to check Smombies at several places in Seoul through people counting, and found that a lot of pedestrians still use the smart phone while walking. And we analyzed many case studies about some solutions to prevent Smombies previously. The case studies include legal regulations, government policies, smart phone app services and facilities that are used before. We studied them through internet searches and reference studies and we also checked the current operating situation as visiting several places that the solutions actually has been operated. Therefore, we found there are some limitations in previous solutions in terms of effectiveness and management. To consider new solution that can be expected to overcome the limitations, we analyzed the latest ICT trends focused on features to utilize the Smombie prevention, especially video recognition and digital signage. In these days, video recognition has been developed rapidly with assistance of AI technology and it can recognize the specific pedestrian's characteristics such as holding smart phone as well as hair style, clothes, backpack and etc. On the other hands, the digital signage is the convergence device that includes big display, network connection and various IoT sensors. It can be used as public media in many places for public services as well as advertising. Through these analysis results, we show the requirements and the user scenario for the improved method to prevent Smombie. Finally, we propose to develop R&D technology to recognize Smombie exactly as pedestrian attributes and to spread creative contents to increase pedestrian's interest and engagement for Smombie prevention through digital signage.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.30-49
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• 2014

Mobile shopping, through the use of the smart phone, has become a very popular shopping method for consumers due to it not being limited by time or place. This research aims do the following:1)find the causes for consumers shifting to mobile shopping with the focus on fashion and beauty items; and in order to so, this research will use the TAM that was found by David et al (1989), and 2) distinguish any behavioral differences between consumer groups divided into purchasing intention of fashion and beauty items through smart phone. Path analysis was performed to verify the cause-and-effect relationship between the variables. Personal characteristics(i.e. market maven, time orientation), perceived usability, ease of use, attitude towards mobile shopping, and purchase intentions were all treated as dependant variables. The results showed that attitude towards mobile shopping was the most important variable on mobile shopping intentions. Time-oriented and Market Maven were thought to affect mobile shopping attitude and the dependent variables of purchase intention. Also, when purchasing smart phones, consumers highly valued smart phone's popularity; people with higher purchasing intention mainly used entertainment and utility apps. The following are the main reasons for not purchasing through mobile shopping: they are slower than computers, inconveniences in viewing due to small size of the screen, and security issues. The consumers used the internet as their main source of acquiring daily information. In this research, factors that affect the purchase intention were studied. However, it is difficult to firmly insist that this research correctly predicts the actual purchase intention-further studies need to be done to investigate the relationship between mobile purchase intention and actual purchase intention.

• Cartoon and Animation Studies
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• s.35
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• pp.271-289
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• 2014

This study produced the serious game based of Sacheonwang for the smart phone. The popularization of smart phone has expanded the contents market. However the game content made of various Korean traditional cultures is just few. According to this problem, it considered Sacheonwang (Dongbang Jigukcheonwang, Bukbang Damuncheonwang, Namban jungcheonwang, Seobang Gwangmokchoenwang) and tried to develop the serious game application of smart phone based on the Korean traditional culture. It modernized the 4 types of Sacheonwang analyzed the characteristics, and it was created to super deformed characters. It suggested the production and development of game using Sacheonwang character and the Buddhist image. This study looked at the contents of the Buddhist and developed the Buddhist civilization and applied on the game contents to extend Korean traditional culture and interact Korean traditional culture. This study, therefore, will develop the Korean traditional characters and the game content using the research of the Buddhist cultural elements.

• Journal of Fashion Business
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• v.18 no.5
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• pp.25-41
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• 2014

As the smart phone market grows rapidly, the significance of the application (app) market also increases. The purposes of this study were to identify market segments according to technological innovativeness and clothing involvement, and to compare the differences in lifestyles, benefits of fashion information app sought, and intention to use. The data were collected from smart phone users in their 10s to 30s in 2013, and a total of 292 data sets were analyzed. The findings of this study were as follows. The respondents were divided into three groups, innovative group, clothing involvement group, and passive group. Significant differences were found among three segments in terms of age, marital status, education level, and monthly income. With respect to five lifestyle factors, innovative group and clothing involvement group had higher mean scores for rational purchase, personal relationship, and personality pursuit than passive group. However, these two groups showed differences in brand pursuit factor. The benefits of the fashion information app were generated into two factors, information benefit and enjoyment benefit. Innovative group and clothing involvement group had higher values than passive group in these two factors. Finally, innovative group had the highest value on the intention to use fashion information app. This study attempts to provide fundamental information about the potential market segment for managers or marketers developing fashion information apps.

• Journal of the Korea Society of Computer and Information
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• v.21 no.10
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• pp.143-148
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• 2016

Although various wearable devices applying information technologies are launched, only some of them are forming their own markets, and product which general consumers started to use in their daily life is believed to be smart watch. This study is intended to find factors why such smart watches are selected in terms of individual consumer's characteristics in smart watches whose market is under its early stage. Smart watches are not forming their markets yet and this product is rather closer to a device attached to smart phone. But they would form markets only if their value is approved by themselves. This study looked into a structure under which smart watch forms its preference in terms of individual consumer and consumers are willing to use it. This study has its meaning by looking into factors why smart watch is spreading in market in terms of individual consumer's characteristics. Results from this study are believed to provide fruitful implication to establish market strategy for wearable devices including smart watch that is not much used yet by consumers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.699-701
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• 2011

The Next-generation IT technology has been evolving from single technique to another which has merged, converging characteristics. The government categorized the 5 essential technologies to secure competitiveness in designing system semiconductors as smart motor vehicle info-tainment platform, smart TV multimedia system, smart phone analog interface technique, smart convergence digital communication and RF techniques, and advanced power management for smart devices. Also, it designated smart phone, smart TV, smart motor vehicle, and smart pad as the key industries. Such core techniques will become the key technologies of semiconductor design to secure the competitiveness of the next generation smart devices and the techniques can be transferred to fab-less design companies. In this contribution, we analyze the issues and the problems of the SoC design trends for smart motor vehicle info-tainment platforms.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.263-270
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• 2012

Modern society, the era of convergence can be And mobile convergence era as the sudden transformation of a mobile communication terminal industry. Smartphone users increasingly rapidly and the new role and value of smart phones is increasing in all walks of life, the impact of knowledge and information society, to accelerate the more recent case of Korea, determined to become more. In this study, look to the Chinese and the characteristics of smartphone customer satisfaction, repurchase intentions affect the relationship between the foundation of marketing strategy in the future to become. The results of this study can be summarized smart phone's aesthetic characteristics, functional characteristics, and purchase characteristics that affect customer satisfaction was For smart phones as well as customer satisfaction has a positive effect on repurchase.

• Journal of Internet Computing and Services
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• v.13 no.6
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• pp.17-24
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• 2012

The purpose of this study is to test the effect of personal communication activities using smart phone instant messenger during normal office hours on job performance in the workplace. To do this, empirical data were collected by conducting a field survey of smart phone users, and structural equation model was used for the purpose of analyzing the data acquired by the survey. A structural equation model was designed and constructed by such factors like personal instant messaging with the outside friends and co-workers on job performance. In addition, task characteristics set as a moderating effect between personal instant messaging with the outside friends/co-workers and job performance. The results of the analysis are summarized as follows; First, personal instant messaging with the outside friends generally has a negative effect on job performance, in addition in high task interdependence area the former has more effect on the latter. Second, personal instant messaging with co-workers has a positive effect on job performance.