• Title/Summary/Keyword: Small Pleasure

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The Effects of Shopping Motivation and an Experiential Marketing Approach on Consumer Responses toward Small Apparel Retailers

  • Jeong, So Won;Chung, Jae-Eun;Fiore, Ann Marie
    • Fashion, Industry and Education
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    • v.15 no.2
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    • pp.11-24
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    • 2017
  • The objectives of this empirical study were to examine the relationships between shopping motivations, Pine and Gilmore's four experience realms (4Es), the emotional components of pleasure and arousal, and patronage intention toward small apparel retailers. Data from 128 college students were collected through an online survey. Regression analysis results revealed the positive impact of shopping motivations on the hypothesized experiential realms and partial effects of the 4Es on pleasure and arousal. Pleasure and arousal were found to affect patronage intention. This research benefits small retailers by identifying the experiential marketing strategies that positively affect consumer emotional experiences, which are important to consequent patronage intention toward small apparel retailers.

A Study on Changes in the Size of the Four Internal Organs in Taesoeumyang Persons according to the Movement of the Energy of Sorrow, Anger, Joy and Pleasure (애노희락지기(哀怒喜樂之氣)의 운동(運動)에 따른 태소음양인(太少陰陽人)의 사장대소(四臟大小) 변화(變化)에 대한 연구(硏究))

  • Cho, Young;Baik, You-Sang;Jeong, Chang-Hyun
    • Journal of Korean Medical classics
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    • v.19 no.3
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    • pp.100-127
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    • 2006
  • The present study examined internal environment where the size of internal organs (廳服大小) of Taesoeumyang persons (太少陰陽人) is decided focused on nature and emotion (性情), taking note that there is a difference between the parts triggering the rise and fall (升降) of the energy of sorrow, anger, joy and pleasure (哀怒喜樂之氣) of nature and emotion(性情) and the parts expressing the results. Because nature energy is incoming energy (順動之氣), it infuses energy to parts where the energy of sorrow, anger, joy and pleasure reaches and, as a result, forms relatively large-size organs (偏大之臟). When the energy of the four internal organs is produced, the soul, spirit, mind and life (神靈魂?) of the internal organs, which are triggered by outgoing energy, are consumed and as a result emotion is produced at parts where the energy of sorrow, anger, joy and pleasure reaches. It forms relatively small-size organs (偏小之臟). This study examined the process, focused on the direction of the energy of the energy of sorrow, anger, joy and pleasure moving up straight, moving up diagonally, moving down diagonally and moving down straight.

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The Factor Analysis of Information and Communication Technology Literacy for Primary School Students in South Korea

  • SUNG, Eunmo;JIN, Sung-Hee
    • Educational Technology International
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    • v.16 no.2
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    • pp.231-247
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    • 2015
  • The purpose of this study was to identify the factors of ICT literacy in the primary school students in South Korea and to examine the gender and city size difference on the factor of ICT literacy. To accomplish this goal, we have analyzed the data of Korea Youth Competency Measurement and International Comparative Study I: ICCS 2016 which is nationally collected from the primary school students, currently on the 5 ~ 6th grades in South Korea. 1,188 samples were used in the study excluding missing samples. The participants were 584 5th grad and 604 6th grad students, 620 males (52.2%) and 568 females (47.8%). The mean age was 13.49 years (SD=.52). The result of the study reveals the four factors of ICT literacy through cross-validating exploratory factor analysis and confirmative factor analysis; pleasure of using ICT, perceived usefulness of using ICT, learning ability with using ICT, and operating ability of ICT. This study found that the leaner differ in gender on learning ability with using ICT and pleasure of using ICT. The female students were significantly larger than male students on learning ability with using ICT. However, the male students were significantly larger than male students on pleasure of using ICT. This study found that the leaner differ in city size on the factors of ICT literacy excluding pleasure of using ICT. The students living in the big size city were significantly larger than the students living in the middle and small. That is, over all, female students were more learning with ICT, male students were more interesting about ICT, and the students living in the big size city were more ICT use for learning. Based on the results, some strategies were suggested on the proper use of the factors of ICT in education.

Evaluation of Structural Safety of Polyethylene Boats by Drop Test Method (낙하시험에 의한 폴리에틸렌 보트의 구조 안전성 평가)

  • Lee, Sung-Riong;Kang, Gyung-Ju;Cho, Seok-Swoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.5
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    • pp.531-542
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    • 2017
  • The structural safety of small craft, such as steel ships and FRP ships, can be estimated using the measurement test of the hull plate thickness or the longitudinal bending strength test. A polyethylene boat is made using inexpensive HDPE and can be mass produced. The structural safety of a polyethylene boat cannot be guaranteed because a polyethylene boat hull is notspecified in the KR technical rules. The inspection procedure of sailing yachts and pleasure boats and drop test method of ISO standard 12215-5 propose the structural strength required for small crafts as the drop test height. Therefore, in this study, the drop test of a polyethylene boat hull was carried out based on the inspection procedure of a sailing yacht and pleasure boat and the drop test method of ISO standard 12215-5. The drop load was acquired by the drop acceleration ofa boat hull. Structural analysis and safety of a polyethylene boat were performed by the drop load and allowable stress criteria. The calculation results of the hull plate thickness by structural design specification of ISO standard 12215-5 showed that polyethylene boat hull was more than two times thicker than a steel ship hull and the boat hull determined by the inspection procedure of sailing yacht and pleasure boat and drop test method of ISO standard 12215-5 was more than 1.2 times thicker than the boat hull determined by structural design specification of ISO standard 12215-5. Therefore, inspection procedure of sailing yachts and pleasure boats and drop test method of ISO standard 12215-5 was much more conservative than the structural design specification of ISO standard 12215-5 and could be used as the structural design method of a polyethylene boat.

Improving the Design Process of Pleasure Yachts for CE RCD Certification via Modification to Buoyancy and Stability Assessment Method

  • Oh, Daekyun;Lee, Chang-Woo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.23 no.3
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    • pp.301-312
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    • 2017
  • CE RCD (Recreational Craft Directive) is a certification for the design and construction of small vessels, including pleasure yachts, which are widely used not only in the countries within the European Union, but also in Japan and Southeast Asia. Recently, South Korean leisure craft shipyards have developed interest in exporting to foreign leisure craft markets such as Europe; however, they have encountered difficulties because of the CE RCD regulations, which are relatively complex and difficult to understand. The requirements for buoyancy and stability, which are essential properties that must be understood within the early stage of ship design, are defined based on ISO 12217. However, preparing this assessment according to ship classification regulations is an exceedingly complex task, even with knowledge of naval architecture. In this research, we have developed design support tools to systematically support assessments and preemptively define design information so that buoyancy and stability assessments based on ISO 12217 can be systematically prepared. Our research results were applied to actual examples of yacht design to confirm validity. We believe that the improved yacht design process presented in this research can act as a foundational reference for enhancing the effectiveness and systematic buoyancy and stability assessments.

A study on the selection of management target fishing port for efficient management of fishing boats and pleasure boats - Jeju special self-governing province focuses on the fishing port - (어선과 레저선박의 효율적 관리를 위한 관리대상 어항 선정에 대한 연구 - 제주특별자치도 어항을 중심으로 -)

  • KIM, Keun-Hyoung;HEO, Nam-Hee;KIM, Suk-Jong
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.56 no.4
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    • pp.361-373
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    • 2020
  • In Jeju, in order to efficiently manage and coexist fishing boats and passenger ships in narrow ports, it is necessary to establish reasonable policies. The survey was conducted on 99 fishing ports, from December 1 to 31, 2018. A site survey was conducted on 30 parties (15 in Jeju City and 15 in Seogwipo City) concerning with the use of fishing ports in Jeju to review the appropriate conditions for selecting fishing ports as control subjects. The survey determined size of pleasure craft mooring within fishing port (20%), size of fishing boat mooring (20%), and accessibility of fishing port (20%) under on-site survey factors as well as willingness to form a consultative group between fishing boat and pleasure craft users (20%). Upon the request of the survey, positive and negative opinions were collected on the establishment of a safety control center in the fish port. Based on the survey results, the factors mentioned above were applied to each and every fishing port within Jeju. The bottom five fishing ports in Jeju with the lowest total factor scores were identified and selected as control subjects for review and study. Of the five fishing ports selected as control subjects amidst the 99 fishing ports in Jeju, Dodu Fishing Port had the lowest score of 22% among the national fishing harbors. Among the local fishing ports, Hwabuk Fishing Port had the lowest score of 18%, followed by Sagae Fishing Port with a score of 22%. Hamdeok Fishing Port had the lowest score of 24% among the fishing port villages, whereas Ojo Fishing Port had the lowest score of 24% among the small fishing ports.

A study on the standardization of pleasure boat vocabulary (단정(플레저 보트) 용어 표준화 방안 연구)

  • Ming-Su Kang;Hyen-Woo Kim;Yeong-Min Park;Jang-Gon Im
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.11a
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    • pp.327-328
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    • 2022
  • 'KS V 0054–단정용어' 는 '스포츠 및 오락용 단정' 의 용어에 대하여 규정하고 있다. '스포츠 및 오락용 단정'은 "플레저 보트" 라고 부르기도 한다. 특히, 단정(短_짧을 단, 艇_거룻배 정)은 소형선의 총칭으로 현재 국내에서는 소형 선박, 레저 보트, 플레저 보트, 레저 선박, 수상레저기구, 동력수상레저기구 등 용도 및 관계 법령에 따라 달리 정의하고 있다. 이에 일본식, 한자식 용어와 외래어가 혼용되어 사용되고 있는 플레저 보트(선체, 의장품, 범장 등)의 용어 표준화 방안을 제시 하고 또한 'KS V 0054–단정용어' 의 개정 방안을 제시 하고자 한다.

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A Study of Subjectivity about Happiness among Undergraduate Students - Q methodological approach - (행복에 관한 대학생의 주관성 연구 - Q 방법론적 접근 -)

  • Shim, Hyung Wha
    • The Journal of Korean Academic Society of Nursing Education
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    • v.23 no.3
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    • pp.268-278
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    • 2017
  • Purpose: The purpose of this study was to investigate the subjectivity of undergraduate students about happiness. Methods: Q methodology, which scientifically measures individual subjectivity, was used. Thirty-four Q-statements selected from 40 participants were classified into a shape of normal distribution using a nine-point scale. The collected data were analyzed using a PQMethod PC program. Results: Type I: Self-directed, growth-seeking type. This group of people searches for their objectives and direction in life while consistently making efforts to realize their goals. Type II: Oriental and wealth-seeking type. This group of people sympathizes with the oriental worldview and believes in having luck such as wealth or health. Type III: Realistic and pleasure-seeking type. This group of people tries to think positively but while rooted in reality, searches for pleasure and satisfaction in their surroundings. Type IV: Altruistic and relationship-seeking type. This group of people stresses the importance of religious life, small happiness in life, and relationship with friends or neighbors. Conclusion: The results of this study provide the foundation for understanding college students' perception about their happiness. Furthermore, these results suggest the necessity of specific and integrated education to improve happiness.

Characteristics of the Animal Motif Found in Modern Fashion (현대패션에 나타난 동물적 모티브의 특성)

  • Kim, Sun-Young
    • Journal of the Korean Home Economics Association
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    • v.50 no.5
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    • pp.39-49
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    • 2012
  • This study looked into the trend of expression of animal motifs that appears in modern fashion, and the values embedded in them. As to the research method, empirical analysis was performed on the works presented at the four global collections of Paris, Milan, New York and London from 2001S/S to 2010F/W, as well as a literature review. As a result, animal motifs applied in modern fashion appeared in material groups, such as leather or feather. The first group shows a realistic material feel, with artificial leather or fur, expressed in a transformed complex animal motif, with process skill or various methods of expression. The second group is the case of a single motif or reality, mode, and ion pattern. Printing is a generic expression, but patchwork, collage or bead ornament are also used, and expressed in the various forms of pattern: pattern in a single animal, pattern in different animals, and pattern combining both animal and other shape. The third group is a small decorative ornament, including headset or accessory and makeup, which is transformed in an animal-characterized motif into part of clothing components for expression, or to set the real animal to the stage for a performance. The embedded values were also categorized as natural beauty, sensual female beauty, pleasure, and ornamentation, which could be an endless spiritual source, and a breakthrough that enables us to show a creative and new aesthetic for the modern fashion field.

A Comparative Study on Cultural Children's of Young Environment among Large and Small Cities and Rural Areas (지역별(地域別)로 본 우리나라 유아환경(幼兒環境)의 실태조사(實態調査)와 바람직한 유아환경(幼兒環境)의 조성방안(造成方案)에 관(關)한 연구(硏究) -농어촌(農漁村)·중소도시(中小都市)·대도시(大都市)를 중심으로-)

  • Lee, Kyoung-Hee
    • Korean Journal of Child Studies
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    • v.1
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    • pp.40-64
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    • 1980
  • The purpose of this study was to compare the different environment among the young children of large and small cities and rural areas in Korea, in order to know how these different environment have an effect on the children's intellectual and emotional development. For this subjects, 2,700 questionares with 51 items were distributed to the infants' mothers in each area to interview and answer. About 1,800 questionaires were gathered from 3 metropolitan, 6 cities and 6 rural areas in (each 2 farming, fishing and mining villages) The results of analyzing these questionaires were like following; 1. The average number of children of each family was 2.5 in large cities, 3.0 in small cities and 3.6 in the rural areas. 2. White about 75% of infants' parents of large cities graduated college education, only 6% of the rural parents did it. Most infants' parents of the rural areas have only graduated the elementary school. 3. About 90% of the rural, small and large cities family have had radios and T.V sets, and 90% of infants watched T.V program for 2 hours a day in average. 4. While about 50% of large cities' young children were not reared by their mother's milk but by milk and other foods, about 95% of rural infants by breasting mills. 5. Young children of large cities were wearing about 5 months earlier than those of the rural. 6. While 20% children of cities were taught in the kindergarten, most children of the rural areas could not be taught in the kindergarten. 7. About 45% young children of the rural areas and cities were understood and taught reading, writing letters and numbers by their parents, brothers and sisters before entering primary school. 8. While 50% young children of large cities have had pianos and were taught music in kindergarten or piano tutor's, most of the rural areas have not had pianos and could not be taught music. 9. Most children's favorite music songs were T.V signals or C.M songs in both the rural and cities. 10. While most children of cities have had lots of children's pictures or fairy tale books. most infants of the rural areas have had nothing or a few. 11. As lots of infants could not find their pleasure resorts of sport tools outside, they used to play in side streets or publicroads with their friends. 12. While most infant's parents in cities wanted to make their infants lawyer or medicine doctor, most parents in rural areas wanted to make their children teacher or technician. 13. About a half of Korean infants have had their own rooms or have lived in it together with their brother or sister. In conclusion, as children of large cities have had more various kinds of cultural circumstances than the rural areas in aspects of cultural institutions' tools and environment of their parents' education, books, toys, pleasure resorts and their own rooms, the intellectual development of the former could be considered to surpass those of the latter. In other words, the average IQ points of urban's young children are 10 point higher than those of the rural areas, which means the better circumstance would affect the infant's intellectual development. Therefore, the government must support to make good circumstances of the children in the rural areas.

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